2. Who are we ?
Social marketing services
for physical places
Former digital and
communication
experts
Global mindset
Start-up founded in 20111
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3. Our mission
Generate a new vision for people in physical places
Consider them as potential ambassadors of your brand
4. Valuable visitors
Instantly, to hundred of friends or work relations, they have the power to
represent your brand and advocate your products.
5. The name of the game: be on their wall
The visitor of a fair or trade show
The participant to an event
The fan at a concert
The customer in an hypermarket, a small shop, a
hair dresser or a restaurant
The employee in his Company
The student at school
The tourist in a Theme park or a Museum
6. Our approach
Build on the new ‘social’
behavior of the consumer
Generate occasions to share
Arouse the need to share
Create and invent new social experiences
Promote digital sharing without imposing it
Smooth the posting process
Plug and play
reassure: respect of the wall, full control of privacy
8. 3 technological pillars
Interactive connected screens
The RFID/NFC log-in
The marketing platform
To create social experiences
To enable posting
To control and manage promotional
operations
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9. 3 technological pillars
1- Interactive screen
From a tablet...
Enable internet connection
Camera / touch screen techonlogy
Nfc/Rfid reader (Android)
...or any other kind of connected screen
Giant screen
IOS / Android / Windows
Dynamic broadcast «digital signage»
A ‘real’media
Endless possibilities
Branded messages broadcasted
10. 3 technological pillars
2- The FB-RFID log-in
Key moment of the process:
The association between a RFID card (or an other tool)
and a Facebook account, which enables:
1. to Access the Facebook account of the user (names, mail,…)
2. to Generate a personalized message from the profile
3. to Publish a message from the screen to the FB wall of the user
4. to Trigger a specific offer or any other kind of marketing activity (loyalty card, mailing,
couponing…)
5. Data collection of user’s Facebook profile
Once registered, the user just have to tag his card to benefit
from all the social activities..
As easy as one click!
11. 3 technological pillars
2- the FB-RFID log-in
Other log-in tools
RFID:
Bracelet
Loyalty card
Sticker
Business card
Key-ring
Cellphone
Bar code:
Loyalty card
Tickets to a fair or a show
Other:
Digital prints
Facial recognition
…
12. Original platform: Facebook
B2C brands - International
Extension to Twitter
B2B et B2C bloggers and influencers
Soon: LinkedIn
B2B
Company social network projects as Jive or Yammer
Social network project B2C Renren in China
Other social network
3 technological pillars
2- the FB-RFID log-in
13. 3 technological pillars
3- marketing platform
Conception of the social animation
Screen administration
Campaign management
14. Marketing exploitation
Statistics
- Compare store activities
- Track visits of clients in store
- Export data XLS
- Gold mine of in store data
Facebook report:
One dedicated application per customer
Ability to build campaign based on
collected data
«Opt-in» management
Dedicated interface for analysis
16. ...
SDK* to go deeper
*Simple Development Kit
Survey
Game
B2B fair
Major retailers
Theme park
Museum
Hotels
Brand employee
YOUR PROJECT
Satisfaction study
Wining moments
Networking via Linkedin
Brand screens
Treasure hunt
Favorite pieces
Postal card
Employee ambassador
17. A new communication chanel: Phygital
Increase
Loyalty
Recruit
Integrate
Develop
Spread
‘real fans’in your physical space who advocate for you
in the right target group: friends of ‘real fans’ have the same
profile than your current customers
targeted and controlled messages
marketing mechanisms to drive recruitment and loyalty
a behavioral profile of your clients based on
Facebook data and enriched from digital publications
19. Events
Projects:
Product, film or collection launch
Store opening
Network animation …
Goals:
Increase visibility of the event
Ad a digital dimension
Get a better understanding of the participants
Levers:
Social status: be a part of the «Happy few» or «VIP»
Innovate: generate curiosity
Gamification: entertain the visitor, interact with his friends
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20. J&B Whisky
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Hand out of a bracelet at
the entrance (with RFID)
Registration on Facebook,
authorization of the application and
LIKE on the Fanpage J&B before
joining the party
Post on your FB wall by
scanning his bracelet
In front of the digital
terminal
Predifined message
On each terminal
Event shared live
With his friends
Results analysis by the brand via
both the TagBy platform and the
Facebook fan pages
21. Fairs
Projects:
Exhibitors
Fair and trade shows organizers
Public and professionals
Goals:
Ad a digital dimension to the fair and or to each booth (B2C)
Increase the number of contact
Generate interest and curiosity
Levers:
Social status: value the participation to the Fairs, build credibility expertise
Ease access to information and relations with exhibitors
Find his friends (B2C) or professional networks (B2B)
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22. The Babyland Fair
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Hand out of a bracelet
At the entrance (with RFID)
Registration on Facebook
Authorization of the application
Pictures taken on the
brand booths.
Tag in front of
Digital display with
messages
Share on FacebookResults analysis by the organizer
and for each brand that partnered
23. Retailers
Projects:
Malls
Shops and channels
Hair dressers, SPA,…
Hotels, Restaurants
Theme parks, Museum, Points of interest, Cruise
Goals:
Understand the visitors
Increase loyalty among customers
Recruit their friends
Leviers:
Social status: VIP, Narcissism, need to be appreciated, share good tips
Personal interest: Discount, coupon, loyalty points, gifts,…
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24. Optic Duroc
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Hand out of a loyalty card at the
entrance of the shop (with RFID)
Post on the wall of the client
by tagging the card
- Message (to benefit from
the promo)
- Photo (for advices)
Share experiences with
friends
Analyse results by the brand via the
Tag’by platform (details by store)
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Registration on Facebook,
authorization of the application
