An outline of how I work with small business clients who are interested in starting, growing, or streamlining their solo business. I see small business success as a result of self-knowledge, which leads to good strategy, plus the use of good tools to reach your audience.
2. +
A successful small business
embraces a holistic view of the
business owner and how you
run your business
3. +
You ARE your business
and therefore influence
how it works in a BIG way.
Holistic =>
Taking a “big
picture” view of a
business & its
owner as a whole
4. +
Three Areas of Focus
As I see it, three main areas need to be taken into account:
Inner knowledge of the business
owner, the goals of the business, and
strategies designed to take that
knowledge into account
AKA the “emotional” work of a
venture
6. +
Three Areas of Focus
The systems that we develop (based
on the knowledge gained in #1) to
efficiently accomplish the goals of
your business
AKA the “mental” work of a venture
8. +
Three Areas of Focus
And then the tools, tactics, and
training developed and used to
achieve your goals, using the systems
and knowledge gained from #1 and
#2
AKA the “physical” work of a venture
10. +
Strategy&Knowledge
Business owners need to know things about
themselves, to be able to learn how best to
run their business
This information influences the best way to
structure the business
This knowledge will also impact who their
best target market(s) are, which in turn
dictates how best to market to them
11. +
Systems
By systematizing as much of your workflow
as possible, you save time on mundane
tasks and can focus your energy on
business-building work
Self-knowledge is the key to developing
and refining optimum work systems: by
knowing when, where, and how you work
best you can maximize your time and
energy
12. +
Tactics&Tools
Because the businesses I work with tend to
be bootstrapped lifestyle solopreneurs (like
me!), we are always on the lookout for free
and low-cost tools that work together easily
to accomplish our business goals
I continue to do research and use these
tools to help you save time by
recommending the best apps and websites
I find that do the job—AND teach you how
to use them in real, everyday language
13. +
How it happens
1. I help you, the business owner, understand
your needs and wants for your business, in
order to establish goals
2. We create a business and marketing
strategies roadmap
3. Then I help you leverage best-for-you tools to
develop effective systems and marketing
channels
14. + Initial consultation:
To establish
relationship & find
out where you are
Goals & Strategy:
Where do you want
to go? Roadmap & Metrics:
How do we get there
& how do we know
we’re there?
Implementation:
Tools & Training (Walk
the dusty road)
Evaluation & Next
Steps (Are we
moving down the
road?)
What it looks like
15. +
Bottom Line:
Helping You Know What You Know
You have all of the knowledge; I can help get it
out of your head so you can use it
You know who you are and what you want to
do; I help you find the right tools to get there
You know you what you need to do and that
you can be more efficient; I help you save time
by working smarter
16. +
Nothin’ But a Dream
Newbie: Just Getting Started
Struggling: Running in Circles
Established & Ready to Grow
So Where are You?