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About Me
           Tiffini Travis

       Twitter: mojo_girl
       librarian, mom, social media,
       information literacy, edupunk,
       educational technology,
       author, subcultures, chronic
       overtweeter
       http://www.csulb.edu/~ttravis
Global Health Communication
There is a clause in the
healthcare bill that allows
   the government to
 monitor the sale of Gold
Objectives
Defining Health Information
Literacy


 What types of communication tools
 are your patients using?




     How can you harness social media to control the
     messages?
Health
Information Literacy
Health Literacy Skills
                     locating health information

                   analyzing relative risks and benefits

                       calculating dosages


                     interpreting test results
evaluating information for credibility and quality
Adults have basic or below basic
skills for dealing with health material
Vulnerable Populations
                  Elderly (age 65+)

                 Immigrant populations

                     Low income

                 Minority populations


People with chronic mental and/or physical
             health conditions
Changing Nature of
 Communication
Traditional communication
                     Flyers
                   Phone Calls
                     Email
                    Website
                   Medical Staff
                   Newsletters
                 Community Groups
Communication       Facebook
                      Twitter
   Now                 Apps
                       SMS
                Instant Messaging
Who connects Online
   •
  2010
   •67% of whites and 56% of African-
    Americans are broadband users


         of adult Americans have accessed the
 56%     internet by wireless means, such as using
         a laptop, mobile device, game console, or
         MP3 player.
Mobile Device Use
      2009
Digital Divide
Smart devices
iPhones, android, blackberry, HTC, iPod touch, Zune
of Americans
     owned Smart
          Phones
                    42%
                        15% in 2006
   December 2009


African Americans are        41%
                         70+ use online
 most active users of    entertainment
    mobile Internet       technologies
24 percent said that the
                     iPhone felt like part of them,
                     an extension of their brain
                     or being.

                      69 percent said that they
                      were more likely to forget
                      their wallet than their
                      iPhone.

     Iphone            41 percent said losing it
                       would be a tragedy.



75 percent had fallen asleep with their
iPhone in the bed with them
“Of course I love you
just not more than….”
Only 9 percent admitted to
patting their phone.
                    Only 8 percent admitted to
           formulating the thought, "My iPod is
                         jealous of my iPhone.”

  74 percent said that when they got their iPhone it
  made them feel cool.

         30 percent said that the iPhone was a doorway
                                          into the world.
5805
health, medical and fitness
     apps in AppStore

  50% medical reference
Going Mobile?
What information to include?
What design works?
Who are you designing for?
Medical Mobile

   Epocrates.com

   PubMed Mobile

  Eat This Not That
Text4Baby.org
        Text 511411
Free messages every week with health
  information about your pregnancy
8/28/2008
       8/28/2008
Dissecting a Fan Page
                People can post to the wall
             Administrators can post to the wall

                                  Insights give
                                demographic data


                               Impressions are the
                                number of times a
                                post is viewed by
                                    your fans


      People join when they “like” a page
Which is a student more
    likely to “like”?

 Sexually transmitted diseases
   I don’t ever want to get…

            OR…
   LA public health teen site
Facebook Communication

      Information
        Publicity
    Daily health tips
Is the number one
  source of instant
     information


# Hashtags group tweets



        Frequently link to
        full news stories
Twitter Communication
Daily health information
  Time sensitive alerts
    Current articles
      Preventions
      Quick facts
The Future?
Paperless

      Kindles
       Ipads
      Nooks
      Brochures
   Color handouts
       Videos
User generated content
The Future?
QR Codes
Quick QR Codes Codes
         Response
              Business Applications




Promotional Applications
The Future?
Remote doctor visits
Virtual patient records
Continuing Education
   On site reporting
Issues
   to
consider
     Privacy
 Misinformation
    Liability
  Digital divide
 Your population
Professional
development

        Monitoring conferences
     Staying abreast of user trends
   Keeping track of new technologies
  Keeping track of medical information
Virtual Version of this presentation

The slide presentation and virtual versions of
       the handout will be placed here

     http://muchied.blogspot.com/
8/28/2008
       8/28/2008
• Tiffini Travis
   8/28/2008           ttravis@csulb.edu
•   Yahoo/MSN8/28/2008
              IM: csulb_librarian AOL/GoogleTalk: csulblibrarian

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Global health final

  • 1. About Me Tiffini Travis Twitter: mojo_girl librarian, mom, social media, information literacy, edupunk, educational technology, author, subcultures, chronic overtweeter http://www.csulb.edu/~ttravis
  • 3. There is a clause in the healthcare bill that allows the government to monitor the sale of Gold
  • 4. Objectives Defining Health Information Literacy What types of communication tools are your patients using? How can you harness social media to control the messages?
  • 5.
  • 7. Health Literacy Skills locating health information analyzing relative risks and benefits calculating dosages interpreting test results evaluating information for credibility and quality
  • 8. Adults have basic or below basic skills for dealing with health material
  • 9. Vulnerable Populations Elderly (age 65+) Immigrant populations Low income Minority populations People with chronic mental and/or physical health conditions
  • 10. Changing Nature of Communication
  • 11. Traditional communication Flyers Phone Calls Email Website Medical Staff Newsletters Community Groups
  • 12. Communication Facebook Twitter Now Apps SMS Instant Messaging
  • 13. Who connects Online • 2010 •67% of whites and 56% of African- Americans are broadband users of adult Americans have accessed the 56% internet by wireless means, such as using a laptop, mobile device, game console, or MP3 player.
  • 16. Smart devices iPhones, android, blackberry, HTC, iPod touch, Zune
  • 17.
  • 18. of Americans owned Smart Phones 42% 15% in 2006 December 2009 African Americans are 41% 70+ use online most active users of entertainment mobile Internet technologies
  • 19. 24 percent said that the iPhone felt like part of them, an extension of their brain or being. 69 percent said that they were more likely to forget their wallet than their iPhone. Iphone 41 percent said losing it would be a tragedy. 75 percent had fallen asleep with their iPhone in the bed with them
  • 20. “Of course I love you just not more than….” Only 9 percent admitted to patting their phone. Only 8 percent admitted to formulating the thought, "My iPod is jealous of my iPhone.” 74 percent said that when they got their iPhone it made them feel cool. 30 percent said that the iPhone was a doorway into the world.
  • 21. 5805 health, medical and fitness apps in AppStore 50% medical reference
  • 22. Going Mobile? What information to include? What design works? Who are you designing for?
  • 23. Medical Mobile Epocrates.com PubMed Mobile Eat This Not That
  • 24. Text4Baby.org Text 511411 Free messages every week with health information about your pregnancy
  • 25. 8/28/2008 8/28/2008
  • 26.
  • 27. Dissecting a Fan Page People can post to the wall Administrators can post to the wall Insights give demographic data Impressions are the number of times a post is viewed by your fans People join when they “like” a page
  • 28. Which is a student more likely to “like”? Sexually transmitted diseases I don’t ever want to get… OR… LA public health teen site
  • 29.
  • 30.
  • 31. Facebook Communication Information Publicity Daily health tips
  • 32. Is the number one source of instant information # Hashtags group tweets Frequently link to full news stories
  • 33. Twitter Communication Daily health information Time sensitive alerts Current articles Preventions Quick facts
  • 35. Paperless Kindles Ipads Nooks Brochures Color handouts Videos User generated content
  • 38. Quick QR Codes Codes Response Business Applications Promotional Applications
  • 40. Remote doctor visits Virtual patient records Continuing Education On site reporting
  • 41. Issues to consider Privacy Misinformation Liability Digital divide Your population
  • 42. Professional development Monitoring conferences Staying abreast of user trends Keeping track of new technologies Keeping track of medical information
  • 43. Virtual Version of this presentation The slide presentation and virtual versions of the handout will be placed here http://muchied.blogspot.com/
  • 44. 8/28/2008 8/28/2008
  • 45. • Tiffini Travis 8/28/2008 ttravis@csulb.edu • Yahoo/MSN8/28/2008 IM: csulb_librarian AOL/GoogleTalk: csulblibrarian

Notas do Editor

  1. Image: http://www.flickr.com/photos/roadsidepictures/271986316/
  2. Press F5 or enter presentation mode to view the poll If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: http://www.polleverywhere.com/multiple_choice_polls/MTUxNjAyNzIzOQ
  3. http://www.flickr.com/photos/beavis/509571697/
  4. Image: http://www.flickr.com/photos/beavis/509571697/ Skills: http://nnlm.gov/outreach/consumer/hlthlit.html
  5. Image: http://www.flickr.com/photos/beavis/509571697/ Populations: http://nnlm.gov/outreach/consumer/hlthlit.html
  6. Explosion of computer mediated communication
  7. 2009 46% of African-Americans were broadband users
  8. Chart from: Young Latinos, Blacks Answer Call Of Mobile Devices by  FELIX CONTRERAS http:// www.npr.org/templates/story/story.php?storyId =120852934
  9. Image: http://www.flickr.com/photos/breakdennis/5036431330/
  10. Image: http://www.flickr.com/photos/kwiat/3585228370/
  11. Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/multiple_choice_polls/MzcwODM2Njky If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  12. http://www.salon.com/life/feature/2010/05/30/iphone_college_students 150 students at Stanford University responded to a survey managed by Tanya Luhrmann , professor of Anthropology
  13. Image: http://www.flickr.com/photos/nickbilton/2861106523/ While none of you will be directly involved with creating an app for iPhones or mobile sites for smartphones- think about how they can be used if your organization or hospital is developing them
  14. Image: http://www.flickr.com/photos/buteijn/2138153798/ Sponsored by National healthy mothers healthy babies coalition partners with Pfizer and Johnson and Johnson etc.
  15. Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/multiple_choice_polls/NzM1NzM5ODQ3 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
  16. Image http://www.flickr.com/photos/eatacrayon/2319087031/
  17. Easy to do and FREE Allows print to become interactive Great for promotion Next big thing….
  18. Image: http://www.flickr.com/photos/junkbyjo/2624804028/