This is the slide deck from Texas State SBDC's Knowledge Transfer session titled, "The Importance and Impact of Team and Culture," presented in Round Rock, Texas on October 17, 2013. Presenters included: Jason Seats, Managing Director of Austin Techstars, Paul O'Brien, Growth Hacker & Founder of SEOBrien, Paula Soileau, Co-Founder of Affintus and Casey Amidon, VP HR of Drillinginfo.
The session included a case study of the hugely successful Austin tech company, Drillinginfo, which now has over 500 employees world-wide, has been ranked among Austin's "Top Work Places" 3 years running, is recognized as one of the 50 fastest growing companies in Austin 9 years in a row and whose CEO (Allen Gilmer) won the coveted Ernst & Young "Entrepreneur of the Year" award in 2012.
The session was video-taped and will be added to the Texas State SBDC websites.
11. Knowledge Transfer Series Upcoming Calendar
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What’s Right for Me?
December
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February
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21. Advanced Manufacturing
Clean Energy & Power Technology
Corporate Headquarters
Data Centers
Life Sciences & Biotechnology
Multimedia Technology
@seobrien
22. It defines your future
Product / Market
Change the World
@seobrien
23. Product / Market or Goal Oriented
Seed
MVP Monetiz Scale
e
Pivot
@seobrien
24. Change the World: Philosophy
Friends &
Family
Seed (Angel)
Scale (Series A) Monetize (Series
B)
@seobrien
25. To put it bluntly, goals are for losers. That's literally true most of
the time. For example, if your goal is to lose 10 pounds, you will
spend every moment until you reach the goal—if you reach it at
all—feeling as if you were short of your goal. In other words,
goal-oriented people exist in a state of nearly continuous failure
that they hope will be temporary.
@seobrien
30. Because the purpose of
business is to create a
customer, the business
enterprise has two–and
only two–basic
functions: marketing and
innovation. Marketing
and innovation
produce results; all the
rest are costs. Marketing
is the distinguishing,
unique function of the
business
@seobrien
39.
Start up phase:
◦ Culture of the start up is the founders
High growth/expansion phase (current):
◦ Focus on mission – make sure everything you do
everyday is working toward that mission.
◦ Define your core values, get buy-in from everyone, and
stick to them.
◦ Admit openly where there are setbacks or failures – this
builds trust.
Mature Business (future ideal):
◦ Core values are ingrained in company culture
◦ Climate of trust and openness throughout the
organization
40.
Work hard, play hard.
One team
Partners in success
Exceptional is normal
Innovating at DI Speed
Explore the impossible.
Open doors, open
minds
Change Agents
Fueled by passion
Do the right thing
Notas do Editor
23 years supporting creation and growth of business
Serving 79 Texas counties through 10 field centers and 2 specialty centers (under the leadership and support of Al Salgado and Mary Peters)
Small Business Development Act of 1980Focused on the launch and growth of small businesses through training and mentorship for 30+ years