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Social Media Best Practice: Building Buzz with Online Networks www.woolfmedia.com 415-259-5638
Social Media – Your Newest Sales Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Social Media Traditional Marketing Social Media Marketing Source: Forrester Research
Defining your Social Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Join the Conversation ,[object Object],[object Object],[object Object],[object Object]
Social Media Feedback Loop – the Three Cs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media – Community Leads to Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONVERSION
Social Media – Content is King SALES PITCH
The Social Media Process
The Holy Trinity of Social Networking
Feeding the Social Media Beast - Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources for Blog Content – Your Online Backyard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Blogging – Example 1 Result: Spike in Blog Traffic and More Social Media Fodder
The Power of Blogging – Example 2 Result: Spike in Credit Union Web Traffic
The Blog Is the Seed for Social Media Outreach
Social Media at Work – LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media at Work – Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media at Work - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media at Work – Comments, Crosslinks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Part of an Integrated Sales Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Machine at Work
10 Secrets of Social Media Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About Woolf Media & Marketing TOM WOOLF Public Relations, Marketing Communications, Social Media Tom Woolf has more than 20 years of experience in public relations and marketing communications experience. Since 1989, Tom has been working with technology startups, software companies, enterprise hardware companies, SaaS companies, and other technology companies helping them build differentiated brands and drive sales through effective communications. Tom started his career as a trade journalist, reporting and writing for magazines like  Video Trade News, The Society of Motion Picture & Television Engineers Journal, Satellite Orbit, VideoSat News  and  LAN Technology.  Drawing from his background reporting on technology, Tom gravitated to public relations, working with enterprise technology companies in the then emerging local area networking arena. Over the years he as represented technology innovators and market leaders such as Advanced Computing Corporation, Agile Software Cirrus Logic, Hummingbird Communications, Integrated Systems Inc., Netopia, Saratoga Systems, Selectica, SGI, and Ubiquity Software, as well as dozens of start-ups.  Tom also has worked as a marketing and public relations executive for companies such as Keynote Systems, Moai Technology, and Siemens Microelectronics. He has also supported the technology practices of public relations firms such as Allison & Partners and Upstart Communications. 415-259-5638 Tomw@woolfmedia,com

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Social Media Strategies - Blog to Broadcast

  • 1. Social Media Best Practice: Building Buzz with Online Networks www.woolfmedia.com 415-259-5638
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  • 3. The Power of Social Media Traditional Marketing Social Media Marketing Source: Forrester Research
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  • 8. Social Media – Content is King SALES PITCH
  • 10. The Holy Trinity of Social Networking
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  • 13. The Power of Blogging – Example 1 Result: Spike in Blog Traffic and More Social Media Fodder
  • 14. The Power of Blogging – Example 2 Result: Spike in Credit Union Web Traffic
  • 15. The Blog Is the Seed for Social Media Outreach
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  • 23. About Woolf Media & Marketing TOM WOOLF Public Relations, Marketing Communications, Social Media Tom Woolf has more than 20 years of experience in public relations and marketing communications experience. Since 1989, Tom has been working with technology startups, software companies, enterprise hardware companies, SaaS companies, and other technology companies helping them build differentiated brands and drive sales through effective communications. Tom started his career as a trade journalist, reporting and writing for magazines like Video Trade News, The Society of Motion Picture & Television Engineers Journal, Satellite Orbit, VideoSat News and LAN Technology. Drawing from his background reporting on technology, Tom gravitated to public relations, working with enterprise technology companies in the then emerging local area networking arena. Over the years he as represented technology innovators and market leaders such as Advanced Computing Corporation, Agile Software Cirrus Logic, Hummingbird Communications, Integrated Systems Inc., Netopia, Saratoga Systems, Selectica, SGI, and Ubiquity Software, as well as dozens of start-ups. Tom also has worked as a marketing and public relations executive for companies such as Keynote Systems, Moai Technology, and Siemens Microelectronics. He has also supported the technology practices of public relations firms such as Allison & Partners and Upstart Communications. 415-259-5638 Tomw@woolfmedia,com