Workshop: Alone in the Nest: How to Manage Twitter as a Solopreneur | Instructor: Ginny Cooper, Principal of The Cooper Group | @ginnycooper | Delivered Nov. 18, 2010 at TWTRCON SF 10 Why Learn to Manage Twitter? Because if you don’t, as a solo entrepreneur (or small business), it can manage you! Not everyone on Twitter is a big brand, influential personality, or generously funded non-profit with a huge market/global reach/big budget. Not every business can hire staff dedicated to building/maintaining relationships and reputations online in real-time. And quite frankly, most solopreneurs or small businesses engaged in brick and mortar operations or providing professional services that do not derive their income directly from Twitter and other social media cannot afford to waste time online. What You’ll Learn: This is the first step that every entrepreneur/small business considering using Twitter should take! How to decide if Twitter is right for you – GASP! (or I’m Only Here Because My PR Person Said I Had to Be!) How to manage your reputation, generate leads, grow your business and contribute to the conversation (or What is a Bird in the Hand Really Worth?) How to apply tried and true strategic planning methods to Twitter in order to maximize your investment of time and other resources (or Who Am I Following, Who’s Following Me and More Importantly – Why?)

1. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Alone in the Nest: How to Manage Twitter
as a Solopreneur
Instructor:
• Ginny Cooper, Principal of The Cooper Group | @ginnycooper

2. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Sponsors
ANCHOR SPONSORS
EXHIBITOR
PLATINUM SPONSORS
SILVER SPONSORS
BOOTSTRAP SPONSORS
Please visit our Sponsors and
Exhibitors during the breaks!

3. Hotel Nikko San Francisco | November 18, 2010
Anchor Sponsors
Thank You to Our Partners
RESEARCH PARTNER COMMUNICATIONS PARTNER MIX TWEET PARTNER
NON-PROFIT PARTNER
ASSOCIATION PARTNERS
MEDIA AND OUTREACH PARTNERS

4. Alone in the Nest
How to Manage Twitter as a Solopreneur

5. facebook
fanatic
Alone in the Nest - How to Manage Twitter as a Solopreneur
Web Ninja
Sales
Guru
Marketing
Master
PR Superstar
Human Resources
Manager
Chief
Twitterer!!
Graphic
Designer
Extraordin
aire
Savvy
Accountant
IT Genius

6. Alone in the Nest - How to Manage Twitter as a Solopreneur
Is Twitter
right for me???
You should be
on Twitter!
– PR Person
Decide If Twitter
Is Right for You

7. Alone in the Nest - How to Manage Twitter as a Solopreneur
Strategy:
Conduct Research
Strategy:
Use Logic

8. Alone in the Nest - How to Manage Twitter as a Solopreneur
What am
I really
worth???
Manage Reputation
Generate Leads
Grow Business
Contribute

9. Alone in the Nest - How to Manage Twitter as a Solopreneur
Strategy:
Employ Good Business Practices
Strategy:
Keep Your Objectives in Mind
Strategy:
Personalize Twitter

10. Alone in the Nest - How to Manage Twitter as a Solopreneur
Who am I
following???
Who’s following
me???
Why???Create a Strategic Plan
For Twitter

11. Alone in the Nest - How to Manage Twitter as a Solopreneur
Surprise! We just did that!
A Strategic Plan consists of:
Objectives – what the program is designed to do
Strategies – ways that the program will cause the
objectives to be achieved
Tactics – actions that will be taken to implement the
strategies

12. Alone in the Nest
Questions About How to Manage Twitter as a
Solopreneur???