2. The content discovery challenge Hundreds of new channels launched annually Increasing availability of on demand services 60% of viewing is still from the top 1% of channels1 Number 1 complaint in all markets is “too many repeats” 2 BARB November 2009 TV Genius Research from 3056 consumers across Europe in August 2010
3. The problem of too much choice With increasing choice, people find it harder to make a decision and can subsequently watch less television than before Stated preference Increasing choice Purchase propensity Iyengar, S. S. "Choice and Its Discontent," Hermes Fall 1999." 5/21/1999.
4. Recommendations Engine Full solution of recommendations on TV platforms Support for user profiling, advanced business rules, user rating, and social media integration
5. TV & VoD search Universal search across all TV content Unique filtering and ranking algorithm
6. Mobile applications Integration with cross-platform SDKs makes for rapid deployment for Apple, Android, Samsung, and Windows 7 Full support for remote recording
7. Connected EPG Custom EPGs for connected devices can support more sophisticated user interfaces than previously possible Full integration with companion devices
8. Social TV Full integration with Facebook and Twitter APIs Recommendations based on social graph Trends and most popular programming
9. Previous customer success Award winning relevance Consumer surveys rank TV Genius services as #1 More consumer engagement 160% increase in usage over first three months 200% increase in VoD viewing compared to editorial solution Increased revenues 1000% increase in advertising revenues in first month Faster product evolution 400% increase in service innovation