The document provides advice for building a successful mobile organization, discussing the importance of having a clear market niche and business plan ("slice of the pie"), executing strong operational and strategic plans to achieve goals ("the marathon"), and understanding emerging industry trends ("the crystal ball"). It emphasizes defining core strengths, competitive advantages, market segmentation, and distribution, as well as having a strategy, goals, sales and marketing plans, platform, partnerships, and exit strategy. Understanding where the mobile industry is headed helps ensure ongoing success.

1. The (not so) secret to building a
successful Mobile organization
Wei-Hai Chu, 12-9-2007

2. Agenda
1. “And thus I am who I am” ….said the jester
2. Slice of the pie
3. The Marathon
4. The crystal ball

3. Wei-Hai Chu

4. A slice of pie

5. A slice of pie
Market Niche
•Core strengths
•CVP
•USP’s (competiton)
•Market segmentation
•Distribution
•Business plan
If you can explain these ..you’re halfway to funding!!!

6. The Marathon

7. The Marathon
The game plan
Operational execution and excellence
n Strategy
n OP (clear goals and targets)
n Sales and marketing (customer service!)
n Platform
n Partnerships
n Exit plan and strategy
n Expert advice, network and board
If you can explain and execute these clearly funding will come!!!
And ofcourse the successful exit!

8. The crystal ball

9. The crystal ball
Where is this industry going?
n Is Voice still king?
n Content and
applications
n B2B v B2C
n Technologies
n Operator or not
The secret to success is in the pie and the marathon!!

10. Success