1. Blyk
The first mobile network for 16-24s funded by advertising.
Blyk links young people up with brands they like, and gives
free text and minutes every month.
he UK, this means 217 free text and 43 free minutes every mo
No phone bill for 4.5 million young people

2. ^ = Interaction
Messaging is the simple dominant behavior for 16-24 year olds.
This will be the dominant design for mobile advertising.
Messaging is the most valuable engagement in mobile
to link brands and young people.

15. Message Tagging
Ad in the message
ou get from your
riend, Thomas

16. Blyk’s offerings are based on
advertising industry’s needs:
Create Build Drive
awareness relationshi sales
p
Relevance

17. In the Blyk Media: the amount, timing,
pace and themes of advertising are
carefully thought to deliver the best
member experience and greatest
impact for advertisers

19. Thank you!
Timo Ahopelto
Head of Strategy and Business Developmen
Email timo@blyk.com
Internet about.blyk.com