Breakout Session 1 - 2015 Traffic Safety Conference "What were you thinking? Results from attitudinal surveys of Texans" by Neal Johnson, Assistant Transportation Researcher, Texas A&M Transportation Institute

1. 2015Traffic Safety Conference
CorpusChristi,TX
Behavioral Research Group
Neal A. Johnson
What were you thinking?
Results from attitudinal surveys ofTexans

2. WhatisTexasknownfor?

3. WhatisTexasknownfor?
• Results from two surveys
– Driver Attitudes & Awareness Survey
– Safety Culture Survey
• Cover three traffic safety topics that
“Texas is known for.”
• Getting the traffic safety messages to
the public

4. Texasis#1

5. ImpairedDriving
• Do Texans know the laws regarding impaired driving?
• Do Texans think the problem getting worse?
• Who are the people that self-report driving
impaired?
• Why do they drive after drinking?
• What influences their decision to stop driving
impaired?
• How supportive are Texans of countermeasures
regarding drunk driving?

6. ImpairedDriving

7. DistractedDriving
• Do Texans know the current laws regarding cell
phone use while driving?
• Do Texans think the problem getting worse?
• Do Texans think it is acceptable to use a cell phone
while driving?
• Who self-reports using a cell phone while driving?
• What influences their decision to stop?
• How supportive are Texans of countermeasures
regarding cell phone use while driving?

8. DistractedDriving
11.5% Overlap

9. ClickItOr Ticket
• Are Texans aware of the Click It Or Ticket
campaign?
• Do Texans know the laws regarding
seatbelt use in Texas?
• How often do Texans self-report wearing
their seatbelt?
• Do Texans think they are likely to get a
ticket for not wearing their seatbelt?

10. ClickItOr Ticket
91.2% of Texans report “Always” using their seatbelt
90.4% - 2014 Statewide Usage rate

11. TrafficSafetyMessagingPreferences

12. TransportationSafetyinTexas
• Positive ways to be known for
transportation
• Positive ways to be #1
• Pay close attention to what
Texans are saying