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Everyone says:
you have to innovate to succeed.
Easier said than done?
Only 10% of new products survive the first year
              on the market.
Stop inventing.
Start innovating!
What is your definition of innovation?
We say:
Innovation is the creation and delivery of new
  customer value in the marketplace with a
    sustainable benefit for the enterprise
Like this:



1963:        1969:      1995:         2010:
Computer     Internet   Speech        Artificial
mouse                   Recognition   Intelligence
Or this:

            HDTV                Sun Batteries




                                Ultrasound
                                Studies
           Artificial Muscles
All this innovations came from SRI International,
              based in Silicon Valley.
How did they do it?
SRI Innovation knowledge is called
   5 Disciplines of Innovation©
Focus on customer needs, not on your
      technology or approach.
Solve important (not just interesting) problems.
Create compelling value.
T-Systems Multimedia Solutions brought 5 DOI
       to Europe and uses it every day.
    We can share this knowledge with you.
SRI‘s Five Disciplines of Innovation Program ®.


              x              x                x                x

  Important        Value         Innovation       Innovation       Organizational
  Customer        Creation       Champion           Team             Alignment
 and Market
    Need


                       = Market Success
So, what are you going to do?
          Find out more at
http://www.t-systems-mms.com/en/innovations

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