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Baden-Württemberg‘s RegioWIN Competition
Strategy Development Process for the Stuttgart Region
Stephanie Fleischmann
Head of Strategy and International Relations
Wirtschaftsförderung Region Stuttgart GmbH
The Stuttgart Region

1

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Facts and Figures
Stuttgart Region

• Metropolitan region with 2.7 m
inhabitants from 170 countries
• 179 municipalities in 6 counties
including Stuttgart, the state
capital of Baden-Württemberg
• Total area: 3,654 km²
• High population density of 732
inhabitants per km²

2

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Capital Region of Baden-Württemberg
Stuttgart Region

3

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The Economic Motor of Baden-Württemberg
Stuttgart Region
Baden-Württemberg
Stuttgart Region

10 %

Area

4

25 %

Inhabitants

WRS Basisvortrag - Fußzeile in Masteransicht ändern

28 %

GDP
Business Location Stuttgart Region

5

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Economic Data
Business Location Stuttgart Region

• About 160,000 registered companies
• 1.5 million economically active people

• High GDP: 103 billion EUR (2010)
• High research density
• Low unemployment rate: 4.1% (2012)

6

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Sustainable Value Added through Innovative Industry
Business Location Stuttgart Region

• Industry dominated region with a very high research
density
• Sound sectoral mix, comprising internationally
renowned enterprises and innovative SMEs (so called
"Hidden Champions")
• Key industries:
- Automotive industry
- Mechanical engineering
- ICT
- Environmental technology
- Creative industries
- Industry oriented services

7

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Important Company Headquarters
Business Location Stuttgart Region

8

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Company Sizes in the Stuttgart Region
Business Location Stuttgart Region

10-49
Employees

• More than 98% of the companies
in the Stuttgart Region are SMEs

6,4%

• Many of these companies are
highly specialized in their field

91,8%
0-9 Employees
50-249 Employees

9

0-9
Employees

10-49 Employees
250+ Employees

WRS Basisvortrag - Fußzeile in Masteransicht ändern
Structure of the Regional Industry
Business Location Stuttgart Region

Automotive

Mechanical
Engineering

Turnover
Employees
Companies

33,3%
5,2%

Turnover
Employees
Companies

Electrical
Engineering

Turnover
Employees
Companies

Metal works

Turnover
Employees
Companies

10

49,7%

22,6%
21,6%
21,8%

7,8%
9,5%
12,3%

5,3%
12,1%
17,2%

WRS Basisvortrag - Fußzeile in Masteransicht ändern

Share of the main industrial branches in the
total amount of turnover, employees and no.
of companies (20 employees and more) 2010
Source: Strukturbericht Region Stuttgart
2011, IHK Region Stuttgart
Europe‘s Number 1 in Innovation
Business Location Stuttgart Region

Baden-Württemberg
Ile de France (FR)
Bavaria
Berlin
Finland
Denmark
Sweden
Hesse
Luxembourg (Grand-Duché)
Noreste (ES)
Bremen
Centre-Est (FR)
Saxony
North Rhine-Westphalia
East of England (UK)
Austria
Comunidad de Madrid (ES)
South East (UK)
Slovenia

72,1
58,6
57,5
56,0

Innovation index for the countries and regions of the
European Union and the regions of Baden-Württemberg
2012
Source: Statistisches Landesamt Baden-Württemberg

55,3
54,1

Stuttgart Region

53,8

48,7

Ostwürttemberg

38,0

49,4

Bodensee-Oberschwaben

37,5

49,2

Donau-Iller

37,3

52,6

48,7
46,7

Heilbronn-Franken

46,7

Rhein-Neckar

33,5

Neckar-Alb

33,1

44,5

Mittlerer Oberrhein

33,0

44,0

Schwarzwald-Baar-Heuberg

46,0
44,9

35,6

30,3

44,0

Nordschwarzwald

28,8

Hochrhein-Bodensee

43,6

27,7

Südlicher Oberrhein
11

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23,1
Baden-Württemberg‘s RegioWIN
Competition for ERDF 2014 - 2020

12

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ERDF 2014 – 2020 in Baden-Württemberg
BadenWürttemberg
Priority axis A:
Research,
technological
development and
innovation

BadenWürttemberg

Research
Technological
development
Innovation

Priority axis B:
Carbon emission
reduction

Carbon emission
reduction

Beneficiaries
13

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Functional
areas
RegioWIN Competition
Regional Competitiveness through Innovation and Sustainability
www.regiowin.eu

Phase
1

Regional Strategy Concept
1. Jury: Selection of promising Concepts chosen for further Development

Project
2

Project
3

Project
4

Project
n

Phase 2

Project
1

Competition

Regional Development Concept
and Implementation Projects

2. Jury: - Selection of the awarded Regional Development Strategies
- Selection of the Lighthouse Projects for EFRE-Funding
- Recommendations concerning other Key Projects for possible Funding
through other Programmes

3. Application for EFRE-Funding for awarded Lighthouse Projects
14

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Implementation
Strategy Process for the Stuttgart
Region

15

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Leitbild and Strategy Process for the Stuttgart Region

16

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Regional Innovation Strategy: Smart Specialisation
• Strengthening the industrial/manufacturing basis of
the region and the related key enabling
technologies and knowledge intensive services

• Development and application of innovative solutions
in the areas of sustainable mobility, environment and
renewable energies

17

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Regional Innovation Strategy: Areas of Action
• Innovation
(New Technologies, Diversification, Technology
Transfer, Cooperation and Start-ups)
• Sustainanble Mobility, Environment and Renewable
Energies
(Sustainable Mobility Concepts, Ressouce Efficiency,
Sustainable Buildings, Renewable Energies)
• Qualified Employees
(Education and Qualification, Labour Participation,
Attraction of Talents)
• Investors
(Support, Acquisition)
• Marketing

18

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Thank you very much for your attention.
Stephanie Fleischmann
Head of Strategy and International Relations
Wirtschaftsförderung Region Stuttgart GmbH
Friedrichstraße 10, 70174 Stuttgart
Telefon 0711 22835-26, Fax -888
stephanie.fleischmann@region-stuttgart.de
wrs.region-stuttgart.de
19

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Strategy development process for the stuttgart region

  • 1. Baden-Württemberg‘s RegioWIN Competition Strategy Development Process for the Stuttgart Region Stephanie Fleischmann Head of Strategy and International Relations Wirtschaftsförderung Region Stuttgart GmbH
  • 2. The Stuttgart Region 1 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 3. Facts and Figures Stuttgart Region • Metropolitan region with 2.7 m inhabitants from 170 countries • 179 municipalities in 6 counties including Stuttgart, the state capital of Baden-Württemberg • Total area: 3,654 km² • High population density of 732 inhabitants per km² 2 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 4. Capital Region of Baden-Württemberg Stuttgart Region 3 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 5. The Economic Motor of Baden-Württemberg Stuttgart Region Baden-Württemberg Stuttgart Region 10 % Area 4 25 % Inhabitants WRS Basisvortrag - Fußzeile in Masteransicht ändern 28 % GDP
  • 6. Business Location Stuttgart Region 5 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 7. Economic Data Business Location Stuttgart Region • About 160,000 registered companies • 1.5 million economically active people • High GDP: 103 billion EUR (2010) • High research density • Low unemployment rate: 4.1% (2012) 6 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 8. Sustainable Value Added through Innovative Industry Business Location Stuttgart Region • Industry dominated region with a very high research density • Sound sectoral mix, comprising internationally renowned enterprises and innovative SMEs (so called "Hidden Champions") • Key industries: - Automotive industry - Mechanical engineering - ICT - Environmental technology - Creative industries - Industry oriented services 7 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 9. Important Company Headquarters Business Location Stuttgart Region 8 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 10. Company Sizes in the Stuttgart Region Business Location Stuttgart Region 10-49 Employees • More than 98% of the companies in the Stuttgart Region are SMEs 6,4% • Many of these companies are highly specialized in their field 91,8% 0-9 Employees 50-249 Employees 9 0-9 Employees 10-49 Employees 250+ Employees WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 11. Structure of the Regional Industry Business Location Stuttgart Region Automotive Mechanical Engineering Turnover Employees Companies 33,3% 5,2% Turnover Employees Companies Electrical Engineering Turnover Employees Companies Metal works Turnover Employees Companies 10 49,7% 22,6% 21,6% 21,8% 7,8% 9,5% 12,3% 5,3% 12,1% 17,2% WRS Basisvortrag - Fußzeile in Masteransicht ändern Share of the main industrial branches in the total amount of turnover, employees and no. of companies (20 employees and more) 2010 Source: Strukturbericht Region Stuttgart 2011, IHK Region Stuttgart
  • 12. Europe‘s Number 1 in Innovation Business Location Stuttgart Region Baden-Württemberg Ile de France (FR) Bavaria Berlin Finland Denmark Sweden Hesse Luxembourg (Grand-Duché) Noreste (ES) Bremen Centre-Est (FR) Saxony North Rhine-Westphalia East of England (UK) Austria Comunidad de Madrid (ES) South East (UK) Slovenia 72,1 58,6 57,5 56,0 Innovation index for the countries and regions of the European Union and the regions of Baden-Württemberg 2012 Source: Statistisches Landesamt Baden-Württemberg 55,3 54,1 Stuttgart Region 53,8 48,7 Ostwürttemberg 38,0 49,4 Bodensee-Oberschwaben 37,5 49,2 Donau-Iller 37,3 52,6 48,7 46,7 Heilbronn-Franken 46,7 Rhein-Neckar 33,5 Neckar-Alb 33,1 44,5 Mittlerer Oberrhein 33,0 44,0 Schwarzwald-Baar-Heuberg 46,0 44,9 35,6 30,3 44,0 Nordschwarzwald 28,8 Hochrhein-Bodensee 43,6 27,7 Südlicher Oberrhein 11 WRS Basisvortrag - Fußzeile in Masteransicht ändern 23,1
  • 13. Baden-Württemberg‘s RegioWIN Competition for ERDF 2014 - 2020 12 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 14. ERDF 2014 – 2020 in Baden-Württemberg BadenWürttemberg Priority axis A: Research, technological development and innovation BadenWürttemberg Research Technological development Innovation Priority axis B: Carbon emission reduction Carbon emission reduction Beneficiaries 13 WRS Basisvortrag - Fußzeile in Masteransicht ändern Functional areas
  • 15. RegioWIN Competition Regional Competitiveness through Innovation and Sustainability www.regiowin.eu Phase 1 Regional Strategy Concept 1. Jury: Selection of promising Concepts chosen for further Development Project 2 Project 3 Project 4 Project n Phase 2 Project 1 Competition Regional Development Concept and Implementation Projects 2. Jury: - Selection of the awarded Regional Development Strategies - Selection of the Lighthouse Projects for EFRE-Funding - Recommendations concerning other Key Projects for possible Funding through other Programmes 3. Application for EFRE-Funding for awarded Lighthouse Projects 14 WRS Basisvortrag - Fußzeile in Masteransicht ändern Implementation
  • 16. Strategy Process for the Stuttgart Region 15 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 17. Leitbild and Strategy Process for the Stuttgart Region 16 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 18. Regional Innovation Strategy: Smart Specialisation • Strengthening the industrial/manufacturing basis of the region and the related key enabling technologies and knowledge intensive services • Development and application of innovative solutions in the areas of sustainable mobility, environment and renewable energies 17 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 19. Regional Innovation Strategy: Areas of Action • Innovation (New Technologies, Diversification, Technology Transfer, Cooperation and Start-ups) • Sustainanble Mobility, Environment and Renewable Energies (Sustainable Mobility Concepts, Ressouce Efficiency, Sustainable Buildings, Renewable Energies) • Qualified Employees (Education and Qualification, Labour Participation, Attraction of Talents) • Investors (Support, Acquisition) • Marketing 18 WRS Basisvortrag - Fußzeile in Masteransicht ändern
  • 20. Thank you very much for your attention. Stephanie Fleischmann Head of Strategy and International Relations Wirtschaftsförderung Region Stuttgart GmbH Friedrichstraße 10, 70174 Stuttgart Telefon 0711 22835-26, Fax -888 stephanie.fleischmann@region-stuttgart.de wrs.region-stuttgart.de 19 WRS Basisvortrag - Fußzeile in Masteransicht ändern