2. TAble of conTenTs inTroducTion
Introduction p.03 Dear Reader,
World Tourism Communication Specialists p.04 Tourism Trademark is an international organization of independent Marketing and Communications agencies serving travel, hos-
pitality and destination clients. The network operates seamlessly across national borders while maintaining the independence
Our European agencies p.06 and local specialization of its members. Each agency is a market leader in its region and a recognized specialist in tourism
communications, so that clients benefit from local expertise, know-how and international presence. The services range from
Our International agencies p.10 branding, public relations and trade relations, to crisis management, event management and advertising.
Our Services p.12 Tourism Trademark‘s mission is to provide the world travel and tourism industry with specialized communications and marke-
ting services of the highest quality. By bringing together leading professionals in their respective markets, Tourism Trademark
Selection of our Clients p.14 combines the advantages of global reach with those of local market knowledge. Our network supports each of its members to
provide their clients with the accumulated experience and industry best practice anywhere in the world.
We aim to become the international reference for communications and marketing in travel,
tourism and hospitality offering the total range of service concepts with the highest quality
standard and extraordinary expertise of tourism and lifestyle specialist.
Yours sincerely,
Hanna KlEBER
CEO
Tourism Trademark
2 www.tourismtrademark.com 3
3. World Tourism
communicATion
sPeciAlisTs
as a network of independent professionals each with our own successful businesses in our respective markets, we can at last EuROpEan agEnCIES I n T E R n aT I O n a l a g E n C I E S
provide the cultural, commercial, technical and professional diversity that the world tourism industry needs.Therefore Tourism
Trademark combines global reach with local know-how. BalTuS COMMunICaTIOnS annE WIlD & aSSOCIaTES pTY lTD
Belgium, Holland and luxemburg australia and new Zealand
gO up COMMunICaTIOn IggY TRavEl COnSulTIng
Italy argentina
KpRn nETWORK gMBH ZapWaTER COMMunICaTIOnS, InC.
austria, germany and Switzerland uSa
MCCluSKEY InTERnaTIOnal
united Kingdom and Ireland
RElaTED
Scandinavia
TQC
France
4 www.tourismtrademark.com 5
4. our euroPeAn B a lT u S C O M M u n I C aT I O n S
Baltus Communications is a no-nonsense tourism pr agency in the
Benelux with a hands on and thinking outside the box mentality.
Agencies Marcel Baltus together with managing partner agnes van Duffelen
offer a great knowledge of the tourism pr industry in the Benelux.
Baltus Communications is member of Tourpress, Belgium Federation
of Tourist press BFTp & Dutch Media network.
COnTaCT uS
Baltus Communications
In this chapter we introduce the agencies specialized on the European market within the international association Tourism Marcel Baltus/agnes van Duffelen
Trademark. The members deliver communication and marketing services for some of the most respected organisations in the Bautersemstraat 38, 2518 pC DEn Haag, The netherlands
tourism industry. Tel: + 31 70 365 21 23, Email: info@baltuscom.nl
Website: www.baltuscom.nl
R E l aT E D
Related is a pR and travel trade agency located in Denmark. We
cover the entire spectrum from overall counselling and strategy
development to the concrete production of press releases, news-
letters, analyses and texts. We raise sales, branding and marketing,
and we are responsible for trade shows, sales trips, booking of
meetings and representation at the leisure and MICE market in
Scandinavia. Our focus is to create interaction between operators –
agencies, destinations, partners, airlines and hotel chains - in order
to increase traffic, number of visitors or accommodation.
COnTaCT uS
Related
Henrik Koch
Dæmningen 34, 1. th., 7100 vejle, Denmark
Tel: +45 9840 7731, Email: hek@related.dk
Website: www.uk.related.dk
6 www.tourismtrademark.com 7
5. M C C l u S K E Y I n T E R n aT I O n a l TQC
Since 1987, McCluskey International has been successfully creating TQC is an independent communication and marketing agency specialized in
innovative campaigns for airlines, tourist boards, hotel groups and tourism and life style, with more than 20 years of experience on the French
tour operators, offering a bespoke approach aimed at bringing out market. TQC strategic expertise through 4 sectors of activities pR, Digital,
the best in each of the brands we represent. We’re proud of our promotion and Events. TQC bring its clients in front of the scene with the media,
success in offering services across all key areas of marketing – pR, social networks, bloggers and travel professionals – TQC privileges tailor made
trade representation, MICE & business travel consultancy, consumer actions and adapt its communication plan to your strategy and to the evolution
promotions & advertising and initiatives covering all elements of of the market. nearness: privileged relation with media and trade. Creativity:
both online and social media networking and marketing. research of ideas, connections and opportunities. Flexibility: adaptation to face
the numerous evolutions of the travel trade and communication sector.
COnTaCT uS
McCluskey International COnTaCT uS
Judy McCluskey TQC
4 vencourt place, london W6 9nu, uK Jean Jacques gouy/ virginie le norgant
Tel: +44 20 8237 7979, Email: info@mccluskey.co.uk 8 rue Médéric, 75017 paris, France
Website: www.mccluskeyinternational.co.uk Tel: +33 147 66 63 37, Email: info@tqc.fr
Website: www.tqc.fr / www.ettuttiquanti.fr
KpRn nETWORK gMBH g O • u p C O M M u n I C aT I O n
Founded in 1994, KpRn is the leading agency for public Relations, Marketing and Ideas, people, results. That’s what we value most. From marketing strategies,
Communication and is rated one of the two best tourism pR agencies in germany advertising campaigns, digital and trade activities, to pR/events and press
(srt ranking 2011). Our main focus is tourism and lifestyle in germany, Switzerland and office. With creativity, concreteness and passion. and with a flexible approach
austria. From comprehensive marketing strategies to unique solutions for individual on every client and prospect, on every budget and project. That’s because
pR projects: KpRn network offers a professional team of more than 35 employees with being an integrated communications agency has always been in our Dna,
different backgrounds, who develop strategies, effective pR and marketing campaigns since our birth in 1987. Since then, we have contributed to the beginning and
and customized communication concepts. KpRn`s main office is in Frankfurt am Main the growth of important and prestigious case histories in various fields such
with satellite offices in Berlin, Hamburg, Cologne/Düsseldorf. as Transport, Tourism, Sportswear, Fashion, Wellness, Financial and luxury.
COnTaCT uS COnTaCT uS
KpRn network gmbH go•up Communication, albert Redusa levy/ gloria peccini
Hanna Kleber via Fabio Filzi 27, 20124 Milano, Italy
Hamburger allee 45, 60486 Frankfurt am Main, germany Tel: +39 02 875987, Email: albert.redusalevy@goup.it/
Tel: +49 69 71 91 36 0, Email: kprn@kprn.de gloria.peccini@goup.it
Website: www.kprn.de Website: www.goup.it / www.interviewonline.it
8 www.tourismtrademark.com 9
6. our inTernATionAl Z a p WaT E R C O M M u n I C aT I O n S , I n C .
Zapwater Communications is one of the premier boutique public
Agencies relations agencies in the united States. named “lifestyle agency of the
Year” by Modern luxury Media and described by a leading journalist as
Chicago`s “new go-to agency,” Zapwater is an aggressive, full-service
communications firm with experience in all aspects of traditional
and non-traditional public relations. The agency`s diverse client roster
currently includes some of the hottest lifestyle, hospitality, and travel
brands that regularly appear in local, regional and national media.
In this chapter we introduce the agencies specialized on the Overseas market within the international association Tourism
Trademark. The members deliver communication and marketing services for some of the most respected organisations in the COnTaCT uS
tourism industry. Zapwater Communications, Inc.
David M. Zapata
118 n. peoria, 4th Floor, Chicago, Il 60607, united States
Tel: +1 312 943 0333, Email: david@zapwater.com
Website: www.zapwater.com
I g g Y T R av E l C O n S u lT I n g a n n E W I l D & a S S O C I aT E S p T Y lT D
Since 1996, Iggy Travel Consulting has been providing the travel and tourism Since first opening its doors in 1998, anne Wild & associates
industry in latin america with marketing and strategic consulting services. (aWa) has cemented its reputation as a successful, boutique pR
The vast experience of the team in integrated communications provides us consultancy with a stable of loyal clients and a raft of high profile
with the tools and know-how to successfully position nationally and inter- campaigns under its belt. We focus on two core business streams:
nationally a large array of clients in the tourism industry, such as: destinations, Travel & lifestyle and Business & Innovation. In addition to offering
hotels, restaurants, transportation companies and airports. Iggy is the first a full menu of communications services, our strategic alliances
and only latin american agency to be a member of the World Tourism Organi- enable the provision of fully integrated marketing programs if
zation (unWTO), the leading international organization in the field of tourism. required. aWa is a member of the public Relations Institute of
australia and the australian Society of Travel Writers.
COnTaCT uS
Iggy Travel Consulting COnTaCT uS
Damián Habib anne Wild & associates pty ltd, anne Wild
arias 1690, 1429 Ciudad de Buenos aires, argentina 14 Eastern Road Turramurra nSW 2074 Sydney, australia
Tel: +54 11 4701 0999, Email : info@iggy.com.ar Tel: +61 2 9440 0414, Email: awild@awassociates.com.au
Website: www.iggy.travel Website: www.annewildandassociates.com.au
10 www.tourismtrademark.com 11
7. our services
Imagine if just one telephone call or email would suffice to plan and execute your global marketing and communications stategy.
By contacting any Tourism Trademark office you can have access to any of the following services in any or all of the markets in
which we have offices.
• PR & COMMUNICATIONS
• SALES & MARKETING
• TRADE & REPRESENTATION
• ADVERTISING & ONLINE SERVICES
pR & SalES & TRaDE & a D v E RT I S I n g &
C O M M u n I C aT I O n S MaRKETIng R E p R E S E n TaT I O n OnlInE SERvICES
• Strategic PR Consulting • Market Analysis • Trade Relations • Print advertising
• Press Office • Consumer Marketing • Trade coop Marketing • Media Planning / Booking
• Media Relations • Online Marketing • Trade Events • Graphic Design
• Editorial Visits • Social Networks • Representation • Web-Design
• Story Pitch • Viral Marketing • Sales Calls & Meetings • Email distribution / CRM
• Interviews • Brand Management • Trainings • Online advertising
• Media Events • Guerrilla Marketing • Roadshows • Trade advertising
• Media Co-operations • Affinity Marketing • Famtrips
• Text Work • Cross Promotions • Distribution system
• Crisis Management Media Trainings • Measurement • Brochure design
• Presstrips • Reporting • Measurement
• Promotions, strategic alliances • Consumer Data Base Generation • Reporting
• Controlling / Clippingservice • Market & Trend Analysis
• Reporting • Trade Consulting
12 www.tourismtrademark.com 13
8. selecTion
of our clienTs
DESTInaTIOnS aIRlInES
• autoridad de Turismo de panamá • aerolineas argentinas
• Department of Tourism and • Cathay pacific airways
Commerce Marketing Dubai • Continental airlines
• Dominican Republic Tourist Office • Ethiopian airlines
• Egypt Tourism • lan airlines
• Hangzhou Tourism Board • SaS - Scandinavian airlines
• Hong Kong Tourism Board • South african airways
• Instituto nacional de promoción Turística • Thai airways International
• Jamaica Tourist Board
• Jordan Tourism Board
• Ministerio de Turismo de la nación (MInTuR)
• namibia Tourism Board HOTElS
• Office national du Tourisme de Madagascar
• Singapore Tourism Board • amari Hotels & Resorts
• South african Tourism • ayada Maldives Resort
• The Cook Islands Tourism Corporation • Banyan Tree Hotels & Resorts
• The Croatian national Tourist Board • dana hotel and spa
• Tourism authority of Thailand • phoenicia Hotel Beirut
• Turismo de portugal • Indigo pearl Hotel phuket
• valencia Tourism • la Manga Club, Spain
• vienna Tourist Board • lebua Hotels & Resorts
• visitBrigthon • Mantis Collection
• visitIceland • theWit - a Doubletree Hotel
• Kimpton Hotels & Restaurants
• Tivoli Hotels & Resorts
• universal Resorts, Maldives
• Wellness Hotels International
• Worldhotels
This is a selection of our clients. please visit our website: www.tourismtrademark.com for the full portfolio.
14 www.tourismtrademark.com 15
9. If you are looking for an international network please contact
TOuRISM TRaDEMaRK gMBH TEl: + 49 (0) 69 - 71 91 36 0
HaMBuRgER allEE 45 Fax: + 49 (0) 69 - 71 91 36 51
60486 FRanKFuRT (gERManY) EMaIl: COnTaCT@TOuRISMTRaDEMaRK.COM
16 www.tourismtrademark.com
