Mobile or A Memory
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This short presentation highlights why every small business absolutely must have a mobile optimized site or risk going the way of the dinosaur.
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Mobile or A Memory
- 1. S Mobile or A Memory? By Temitayo A. Osinubi Fundamentals of Web Design Terry Weber 31-MAY-2013
- 2. You’re going out of business next year!!!
- 3. Don’t believe me? Consider the following: S There are four times as many smartphones and tablets as there are computers. S The coveted 18-25 consumer demographic report that they access the Internet PRIMARILY through their mobile devices.
- 4. In other words – You’re hemorrhaging money by not having a mobile site!!!
- 5. Still don’t think your business is dying? Keep reading. S According to a 2012 survey conducted by independent research firms Sterling Research and SmithGeiger, on behalf of Google: S Seventy-five percent of consumers say they prefer a mobile-optimized site, but 96 percent state they’ve encountered sites that were clearly not designed to render on smartphone browsers. S Sixty-one percent of U.S. adult smartphone owners say they would quickly move on to another website if they didn’t find what they were looking for right away on a mobile site.
- 6. Where do you think they go once they leave? That’s right! Straight to your competition.
- 7. S Get the picture? Good! Now what?
- 8. You have options…good ones too! Mobify DudaMobile
- 9. Regardless of who you go with follow best practices: S Focus, focus, focus. – Clutter is the enemy. S Resize your images. S Get to the point. You don’t have a lot of real estate. If users can’t find the what they need fast, they’re gone!
- 10. Don’t be a loser Good example Bad example
- 11. In case you had any lingering doubts S Facebook now boasts 955 million monthly active users worldwide, and 59 percent of that audience accesses the platform via mobile device. Moreover, the number of Facebook users who accessed the site exclusively via mobile grew to 102 million in the second quarter of 2012, a 23 percent quarter-over-quarter increase. That means roughly 20 percent of Facebook mobile users never even access the desktop site.
- 12. Apple is on your side! Apple’s Passbook Will Shape Mobile Marketing’s Future. ―More than 70 percent of mobile traffic to Sephora comes from iOS devices, so Passbook is a natural fit for Sephora customers. Being part of Passbook also allows recipients of Sephora eGifts a way to easily store, access, and redeem them on their iPhones.‖
- 13. The future is unmistakably clear S Digital research firm comScore forecasts that the number of mobile Internet users will surpass desktop Internet users sometime in 2014. S You’ve got till then to get your mobile act together or go the way of the dinosaur!
- 14. References 1 S Associated Press. (Designer). (2001, May 15). Autos Telematics [Web Photo]. Retrieved from AP 01051502577 S [Web Photo]. Retrieved from http://blog.heritage.org/wp- content/uploads/2Going_out_of_Business090203.jpg S [Web Photo]. Retrieved from http://paulandpartners.files.wordpress.com/2009/06/5322267-756x5042.jpg S baurka. (Designer). Business Success. Competition concept [Web Photo]. Retrieved from http://www.123rf.com/photo_8808082_business-success-competition- concept.html S Musett.com. (Designer). iPhone Black Apple Icon [Web Photo]. Retrieved from http://www.iconarchive.com/show/iphone-4-icons-by-musett/iPhone-Black-Apple- icon.html S meBaze. (Designer). (2012, Jan 07). Apple 1 Icon [Web Photo]. Retrieved from http://www.softicons.com/free-icons/social-media-icons/brushed-metal-icons-by- mebaze/apple-1-icon
- 15. References 2 S Dinosaurs and other extinct creatures [Web Photo]. Retrieved from http://www.nhm.ac.uk/nature-online/life/dinosaurs-other-extinct-creatures/ S Wentworth, T. (2011, August 05). Why mobile design should never be an afterthought. Retrieved from http://mashable.com/2011/08/05/mobile-design-priority/ S Ankeny, J. (2012, December 31). How apple’s passbook will shape mobile marketing’s future. Retrieved from http://marketingzeus.com/column/how-apple’s-passbook-will-shape- mobile-marketings-future S Ankeny, J. (2012, October 22). Smbs unlock the value of mobile social outreach. Retrieved from http://marketingzeus.com/column/smbs-unlock-the-value-of-mobile-social-outreach S Ankeny, J. (2012, October 11). How your mobile website can attract customers—or repel them. Retrieved from http://marketingzeus.com/column/how-your-mobile-website-can- attract-customers—or-repel-them S (2011, June 17). Can I tag people in my status from Facebook mobile? [Web Photo]. Retrieved from http://www.chipeo.net/wp-content/uploads/2011/06/1308294974-99.jpg
Editor's Notes
- The title is meant to get the business owner thinking if they don’t go mobile they’re toast.
- Grab their attention with shock value. Small businesses need to understand just how critical mobile is to their survival.
- In addition to the links provided in the assignment, I got most of my mobile stats from MarketingZues.com, which is powered by Full Sail. The numbers are staggering.
- Mobile really is something the small business owner can’t ignore. Mobile users are twice as likely to convert.
- Attention spans are shorter and expectations are higher. If people can’t find what they need on the go, it’s on to the next one.
- By not having a mobile optimized site, you’re diving traffic straight to a competitor that does.
- Duda Mobile has a free option whereas Mobify is the gold standard paid option.
- I paraphrased the tips from Mashable.com.
- In the bad example the image wasn’t resized for the web so it actually goes off the screen. The text is very small so you can’t read anything without zooming in.Zappos.com on the other hand has appropriately sized images. The design is clean, smooth and easy to read.
- After Google Facebook is the envy of getting traffic. A Facebook stat should get their attention if nothing else does.
- While they do face fierce competition, I dare to say Apple owns the mobile market. Where they move so moves mobile. The savvy small business owner does well to hop on board.
- Overhauling your website for mobile now is one surefire method to help guarantee your small business is still around when that paradigm shift takes place.