A few of the client appearances, events and strategies that brought our clients exceptional brand recognition and visibility this year.

2. BUILDING YOUR
BRAND
The Billboard
“You’re driving the freeway at 75 mph and
you see a tagline is on a billboard.
Can you read it & remember it?”

3. Brand development for CCS
Community Care Services

4. Tagline for COTS by Diane Martin enterprises

6. “Revitalizing the Community, Rebuilding
Lives”

7. A Brand is built on core frameworks which help express
the uniqueness of your organization to the world.
Verbal Framework
> Key Messages
> Tagline
> Positioning Statement
> Tone
Visual Framework
> Logo
> Color Palette
> Fonts
> Photography
> Design Elements

8. The Right Event can:
Engage Supporters
Build Your Brand
Gain Media Attention
The Right Event should:
Involve Media from the Start

9. DETROIT’S
COTS DETROIT’S
100 Media Participation: 100
LEADING FOX2 LEADING
LADIES WWJ News Radio 950 LADIES
Time Magazine
DETROIT’S Hour Magazine DETROIT’S
100
LEADING
Ambassador Magazine 100
LEADING
LADIES LADIES
60 days - concept to conclusion

10. DETROIT’S
100
LEADING
LADIES
100 Leading Ladies was created by DMe as a
“media ready” event. By bringing together all of
the right elements, not only did we garner pre-
event media, but synergies continued thereafter.

11. April 2012 - DCC Run For Literacy
Detroit Lions
FOX2
Lem Barney
Weight Watchers
Motor City Striders
Detroit Derby Girls
Detroit RiverWalk

12. Media for Through The Eyes of a Child
included Channel 50, FOX2, Time Magazine
and The Detroit News

13. DPSF Cass Tech Brick Campaign
DMe Secured 3 minutes of airtime @ WDIV
July 2011

14. DPSF on
WXYZ Channel 7
“SPOTLIGHT ON THE NEWS”

17. Viral Growth Through Social Media

18. CHAMPIONS CLUB
a DMe initiative for
the Detroit Public Schools Foundation

19. Terri McMillan
Michigan Author

20. Ed Welburn
GM Global Design Chief
DPSF Champion

21. Ralph Gilles
Chrysler Global Design Chief
DPSF Champion

22. Freda Payne
Detroiter, Actress, Vocalist

23. Turning Point

24. Turning Point
VICTORS not

25. www.dianemartinenterprises.com
248 . 473 . 2012