We operate in a world accelerating at lightning speed, everyday there are more ways for people to connect with each other and with what they’re interested in. But as businesses and brands how do we join this connection gold rush. This is not just a tech phenomenon, or a business trend, but a continual process enabling people to think, act and disrupt with greater ease and to more effect than ever before. So how can we use innovation to get noticed and remain relevant while staying competitive with increasingly limited marketing budgets?

3. SOD OFF

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8. ANSWERS

9. #1 BRAND

10. GOODBYE

13. CONTENT

17. CONNECTION

18. PASSION
http://jackdaly.me/

19. PASSION

20. HEDONIC
ADAPTATION

21. HEDONIC
ADAPTATION

22. PASSION

24. O N E T O U C H A U T O - S E T
1 , 3 6 0 T I D E L O C AT I O N S
S Y N C T O T H E C L O U D
A S S I S T E D G P S
1 0 H O U R S B AT T E R Y L I F E T R A C K E V E R Y W A V E

25. USER FLOW
P R O F I L E
L O G B O O K
S U R F V I E W

26. 01 TRACK
GPS
02SYNC
03 RELIVE

28. N O R T H E R N M O S T S U R F
S O U T H E R N M O S T S U R F
30K
30K
20K
10K
10K
033 B O A R D S U S E D
O N A V E R A G E

29. We can determine
the average height
and weight per
region based on
user inputs
We can extend the
Rip Curl Grom
Search online,
finding hot new
surfing talent on
the platform
We can determine
concentrations of
active surfers to
discover where to
focus marketing
and retail efforts
INSIGHTS

34. PEOPLE WANT
SERVICE.
BE A SERVICE.!
Be the narrator of the consumers
story, not a creator of one.
1

35. INNOVATION
IS NOT A
LUXURY.
!
Nor does it have
to be technology
2

36. TODAYS DELIGHT
WILL BE NORMAL
TOMORROW
RESIST THE USUAL
3

37. Y&RGROUP
RESIST THE USUAL