Listing + Selling Your Chicago + North Shore Home

Trust is believing that what you are told is true is true.
When you are ready to buy or sell your home, there is no trait
more important in the person you choose as your Realtor than
trust.
For more than 10 years clients of Tom McCarey and The Real
Estate Lounge Chicago (afﬁliated with @properties) have trusted
us to help them in every facet of the home-selling and home-
buying process. This trust has established us as one of the
Chicago area’s top echelon teams in the residential real estate
market with the region’s top residential brokerage.
I look forward to gaining your trust and assisting you to navigate
the current oddly textured market.

tom.mccarey@atproperties.com . 773.848.9241 . www.TheRealEstateLoungeChicago.com

Tom McCarey
The Right Choice!
For more than 10 years I have met my clients
in one of three ways: referrals, open houses
and online.
And no matter how we meet the one trait
unifying all of my clients is they trust me
with their biggest economic decisions.

Why this faith? Because I give you clear +
accurate advice based on unparalleled
market knowledge. There’s simply no one
better at helping you deal with the contours
of today’s real estate market.
And when it is time to negotiate, I give you
the soundest and most advantageous advice
possible.
Bottom line, when it is time to sell your
home I am the right and trusted choice.
tom.mccarey@atproperties.com . 773.848.9241

Market Share
Size Matters
For the last two years we expanded our market
share in the entire Chicago market (including
the North Shore), outpacing our nearest
competition by more than 30%.
Why does this matter? For the same reason why
height matters to a basketball player. The taller
you are the more you control the paint. In real
estate “taller” means controlling the market.
Which is what we do. Year after year.
More market share means more exposure - in
print media and online. The bottom line of this
exposure means more showings which means
greater interest which means a quicker sale
(and a higher price) and a shorter market time.
Sounds like a slam dunk!


Market Analysis
The tipping point?
The tipping point is when something offered
to the market catalyzes the market to act. In
real estate this is when the home for sale has
a feature, often price, that galvanizes
consumers to not only consider the home but
to act on the home. With contracts in hand
consumers express their desire to make the
home their own.

Though the current real estate market features
odd contours one thing that is most certainly
true is right priced homes sell. On the basis
of this truth I concentrate on the metrics of
the market to determine the home’s value.
This activity, this intelligent analysis, is of
critical importance and a primary piece of
my professional counsel to you.


A Thousand Words
The Importance Of Pix
It seems like forever ago all it took to sell a
home was to pop a sign in your front yard. Not
any more. In today’s oddly contoured market it
takes a plan and a healthy dose of creativity to
get the job done.
I start with a nearly obsessive crunching of
numbers to establish your home’s true value.
Then I introduce our analyzed and properly
priced home to the market after my ace
photographer snaps photos that I then widely
and aggressively syndicate through a variety of
print and online resources.
These pictures are critical to my process as
they allow us to establish an attractive pictorial
narrative to the more than 9 in 10 consumers
who rely on their computers to commence and
continue their searches for new homes.

360 Degrees
Full Circle Marketing
With pictures in hand I engage in a 360 degree approach which consists of featured listings
and other placements that ﬁlter to the top of search engines and include (but are not limited
to) the following:
๏ postlets
๏ website
๏ slideshare or scribd
๏ craigslist
๏ geo-tagged pix at picasa
๏ Realtor.com
๏ Tribune.com/HomeFinder
๏ @properties.com
๏ trulia + zillow
๏ Leading RE Companies
๏ Luxury Portfolio
๏ Facebook
๏ twitter

Guerrilla Style
...postlets
With so many home seekers gravitating
online it is essential to ensure we have a
full throttle web presence. One such
conduit with a professional and attractive
expression and multiple applications is
postlets.

This full color HTML device dwells online
as a de facto website and cross pollinates
to twitter, facebook and craigslist (where
we syndicate listings several times weekly).

All of this is important as it perpetuates top
of mind awareness among the many who
look at the world through the prism of their
computers.


Big Dogs
Realtor.com
Tribune.com
It seems most online home searchers try to
find something that only they can find.
They want exclusivity or the hidden gem.

And while they look low and high in
Chicago they continuously return to two
websites for basic data and information -
Realtor.com and chicagotribune.com.

In both instances @properties enjoys
preferred vendor status which enables us
to gain easier and greater online visibility.
This is great news in a crowded
marketplace!

Realtor.com sees 10m unique monthly
visitors and tribune.com has nearly 3m
geographically specific monthly visitors.

Growing Players
Zillow + Trulia
We also enjoy preferred status at zillow and
trulia, two online listing aggregators who
are gaining in stature and importance to the
activities of online home seekers.

We gain and maintain our market share
through continuous efforts to place our
product, your home, with tech players such
as these. Our enhanced status pushes our
listings to the front of the pack and allows
us to add pictures, describe the property
and, as with all of our online resources, to
bump listings into our social media universe
at twitter and facebook.

The big deal, though, is our presence here
introduces us to zillow’s 11m+ unique
monthly visitors and trulia’s 7m unique
monthly visitors.

Bang For The Buck
@properties.com

Fueled by the same energy that has propelled
our brokerage into the top spot in Chicago,
the North Shore and the Western Suburbs
(and among the top 40 brokerages in the
country), our website reﬂects a degree of
intelligence and utility rarely seen in the real
estate marketplace along with nearly 2.5m
unique visitors per month.
And so a quick visit turns into a long stay and
return visits as consumers ﬁnd out about
listings, where they’re located, what’s nearby
and why a home is perfect.
Through the dedicated efforts of a brilliant IT
staff our website is always reviewed to make
sure that it is doing what it is supposed to do
- get your home in front of millions of
consumers. And that is exactly what it does.


Smart Technologies
Scribd + SlideShare

I constantly seek out methods to better serve
my clients. Two such technologies that lend
oomph to my marketing punch are
SlideShare and Scribd, two online
communities where I upload as pdf’s
presentations I create.

A mixture of aesthetics, text and pictures,
these presentations look great and they gain
enormous traction with search engines
because of search engine optimized phrases
I afﬁliate with the pieces. This allows us to
introduce properties, announce open
houses and broadcast price reductions in an
effective manner to the online universe.


Planting Seeds
picasa + Flickr

Another interesting tool I have discovered
that lends legs to our online presence comes
from photo sites picasa and flickr.
In essence these uploads constitute demi-
websites comprised of photos, descriptions
and, most interestingly, a geo-tagging feature
that locates the property by address.
Given that picasa is part of the google
complement of tools this enhances the
prospect of listings being identifiable via
google searches and search engine optimized
terms.
Picasa links also populate the side column at
our blog, enhancing the blog’s “findability”
on google and thus your listing’s visibility.


Innovation
The Real Estate Lounge Chicago
The Real Estate Lounge Chicago
is my “organically grown” blog.
This award-winning vehicle
(named by zillow one of
Chicago’s best real estate blogs)
provides an ever-present avenue
to share my thoughts, ramblings
and insights. It is a critical online
marketing piece.

The blog pertains primarily to real
estate but is seasoned by family,
urban living, philosophical tidbits
and occasional irony. It offers a
very personal and intelligent view
of the Chicago market and fosters
relationship building with known
and unknown parties.

Tangible Marketing
Unparalleled In-house Production
@properties and The Real Estate
Lounge Chicago are home
grown commodities that are
unparalleled in the Chicago
and the North Shore market.
Nobody works as hard as we
do, as smart as we do and as
effectively as we do. And few
can keep up the pace that we
set both before we list your
home and after it is part of our
portfolio.
This includes our design and
print departments. Because
they are in-house we have the
materials we need on time and
ready to go.

And In Conclusion...
Thank You!
Thank you for the opportunity to discuss listing
your home with you. Though there are many real
estate brokers in Chicago, few take the time to
understand the market as we do and have the
foresight and intelligence to develop the tools that
this market demands.

I love what I do. It’s like a never-ending crossword
puzzle with new and intriguing clues that demand
intellectual acumen, persistence and a unique
nimbleness of mind and spirit.

And like the guy that spins 6 plates at the same
time on sticks, the goal is to do all of this without
breaking a plate. The goal is to sell your home as
quickly as possible for as much money as
possible. And to do it with grace and equanimity.

And that is exactly what we will do (because that
is exactly what we always do).

Listing + Selling Your Chicago + North Shore Home

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Listing + Selling Your Chicago + North Shore Home