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O documento apresenta citações sobre sucesso, liderança e comunicação do Toastmasters Club de Barreiro. Apresenta também o site do Toastmasters e o mote do clube "Bons Momentos".
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- 1. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 2. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 3. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 4. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 5. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 6. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 7. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 8. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 9. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 10. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 11. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 12. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 14. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 15. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 16. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 17. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 18. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 19. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 20. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 21. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 22. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 23. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 24. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 25. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 27. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 28. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 29. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 30. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 31. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 32. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 33. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 34. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 35. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 36. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 37. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 38. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 40. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 41. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 42. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 43. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 44. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 45. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 46. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 47. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 48. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 49. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 50. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 51. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 53. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 54. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 55. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 56. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 57. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 58. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 59. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 60. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 61. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 62. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 63. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 64. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 66. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 67. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 68. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 69. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 70. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 71. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 72. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 73. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 74. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 75. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 76. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 77. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 79. www.toastmasters.org BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 80. www.toastmasters.org «SUCESSO é aquilo que atrais«SUCESSO é aquilo que atrais pela pessoa em que te tornas»pela pessoa em que te tornas» Jim RohnJim Rohn BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 81. www.toastmasters.org «Não digas a Deus que tens um problema«Não digas a Deus que tens um problema Diz antes ao problema que tens um Deus»Diz antes ao problema que tens um Deus» AnónimoAnónimo BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 82. www.toastmasters.org «A CONFUSÃO é o início«A CONFUSÃO é o início de uma nova realidade»de uma nova realidade» Richard BandlerRichard Bandler BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 83. www.toastmasters.org «Não precisas ser EXCELENTE para começar«Não precisas ser EXCELENTE para começar Mas precisas começar para ser Excelente»Mas precisas começar para ser Excelente» Zig ZiglarZig Ziglar BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 84. www.toastmasters.org «CORAGEM é resistência ao medo«CORAGEM é resistência ao medo e não a ausência de medo»e não a ausência de medo» Mark TwainMark Twain BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 85. www.toastmasters.org «SUCESSO é a soma de pequenos«SUCESSO é a soma de pequenos esforços repetidos dia após dia»esforços repetidos dia após dia» Robert CollierRobert Collier BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 86. www.toastmasters.org «Aquilo em que se ACREDITA determina«Aquilo em que se ACREDITA determina aquilo que se experimenta. Não há causasaquilo que se experimenta. Não há causas externas…»externas…» David HawkinsDavid Hawkins BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 87. www.toastmasters.org Errar não existeErrar não existe só existe FEEDBACK…só existe FEEDBACK… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 88. www.toastmasters.org «Ser CAPAZ de…»«Ser CAPAZ de…» é uma questão de estratégiaé uma questão de estratégia BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 89. www.toastmasters.org RECEBEMOS de volta aquiloRECEBEMOS de volta aquilo em que nos focalizamosem que nos focalizamos BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
- 90. www.toastmasters.org Resistência num cliente é sinal de falta deResistência num cliente é sinal de falta de RAPPORT. Não há clientes de má vontade,RAPPORT. Não há clientes de má vontade, há sim comunicadores inflexíveis…há sim comunicadores inflexíveis… BARREIROBARREIRO TOASTMASTERS CLUBTOASTMASTERS CLUB Bons MomentosBons Momentos
Notas do Editor
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.