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Hip Pocket Series: Mergers and Acquisitions
1.
![Hip Pocket Series Making a Mark and Shaping New Possibilities Requires … $370 million construction merger $53 billion telecom merger $2.5 billion gas utility merger $241 million asset management deal $2.1 billion retirement acquisition 2 major investment management spin-offs $7.3 billion global energy takeover $103 million retirement acquisition $564 million FX trading acquisition $900 million retirement acquisition DeSola Group In Action … ,[object Object],[object Object],[object Object],[object Object],DeSola Group is a strategy, marketing and communications consultancy with a unique expertise in M&A environments. While other firms focus on financial and operational aspects of mergers, DeSola Group helps leaders rise above the chaos to clarify who the new company is, rally employees in common purpose, and shape a powerful culture and brand. create a customer and growth focused context for the deal that highlights not only synergies and efficiencies, but establishes a clear case for market potential and customer benefits clarify who the new organization is, what it does, what special value it provides to what markets, and how it will deliver as promised across all touch points at all times establish a naming architecture and define themes, tone, look & feel to bring the brand to life, instill a sense of emotion and create easy recall and recognition devise a highly organized process that prioritizes what needs to happen and when, identifies accountabilities and interdependencies, and tracks progress leverage strategic and tactical tools to inform, ready and rally employees, engage and instill confidence with external audiences, and shape a unified culture and powerful brand Strategic Vision & Rationale Brand Positioning & Customer Experience Verbal & Visual Identification Integration Planning & PMO Orchestrated Communications 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008](https://image.slidesharecdn.com/HipPocketSeriesMAOverviewFinalA-123385725125-phpapp03/85/Hip-Pocket-Series-Mergers-and-Acquisitions-1-320.jpg)
