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An interview with Epicor’s CMO John Hiraoka


                  Global
                   Epicor’s Executive Vice President and Chief
                      Marketing Officer John Hiraoka recently
                     took the time to outline the scope of his
                company’s business software solutions for the
                 manufacturing, distribution, retail, hospitality
                                        and service industries.
Text Jim Larkin ~ Photography Epicor
                                                                                                                  BUSINESS INTEGRATION




solutions
E
       picor’s global reach is built on collaboration and provid-                TIE: Where in the
       ing efficiency-optimisation solutions for more than                       marketplace is Epicor 9
       20,000 customers in over 150 countries. TIE’s EDI and                     particularly resonating,
Data Synchronization is a major component of Epicor’s broad                      and how do you see the
portfolio of business software solutions, which includes inte-                   TIE partnership as a
grated enterprise resource planning (ERP), customer relation-                    part of that?
ship management (CRM), supply chain management (SCM),                             “Because of Epicor 9, we
and enterprise retail software solutions.                                        have experienced strength
    Epicor is currently seeing a return to                                       in several key and emerging
growth in spite of the challenges presented                                      markets in what has obvi-
by a struggling economy, and has been po-
sitioned as a Visionary in the Gartner Magic
                                                    “Epicor 9                    ously been a very difficult
                                                                                 market for everyone. We
Quadrant for Midmarket and Tier 2-Ori-
ented ERP for Product-Centric Companies.
                                                  is integrated                  had great momentum at
                                                                                 the end of the year, and in
This honour showcases the strength of Epi-
cor’s advanced business technology and the
                                                     with TIE                    the fourth quarter of 2009
                                                                                 in particular. We closed the
importance of its newest release, Epicor 9.
                                                    solutions,                   year with strength across all
                                                                                 geographies, and across all
                                                                                                                  John Hiraoka, CMO Epicor.

TIE: John, can you tell me about your
newest offering, Epicor 9, and its role
                                                   helping us                    product lines and verticals
                                                                                 – manufacturing, distribu-       region or locality, but also what it takes to be
in enabling business on a global scale?
“Epicor 9 is a revolutionary, next-genera-
                                                    to market                    tion, professional services
                                                                                 and business-services-fo-
                                                                                                                  able do business globally. We want to part-
                                                                                                                  ner with companies strategically so that we
tion ERP solution. It’s a brand-new platform
that allows us to provide manufacturers and        in tandem                     cused solutions, as well as in
                                                                                 our retail focused offer-
                                                                                                                  can offer a solution that will work anywhere
                                                                                                                  in the world. TIE fits into that strategy very
distributors with a solution that is world-
class in terms of functionality and technol-       with other                    ings that serve some of the
                                                                                 world’s largest retailers.
                                                                                                                  well because of the global nature of its cus-
                                                                                                                  tomer base, its development focus and its
ogy. Although evolutionary, it is effectively
an all-new product: very much what we               products                         Epicor 9 is integrated
                                                                                 with TIE solutions, helping
                                                                                                                  desire to increase its business in these areas.
                                                                                                                  Our strategies are well aligned.”
would call a game-changer. The industry
analysts also saw it as a game-changer in the        that the                    us to market in tandem
                                                                                 with other products that the     TIE: How do you see the future of pro-
market, with Gartner positioning Epicor as a
visionary in its Magic Quadrant, largely due        customer                     customer may have. This
                                                                                 helps them integrate to their
                                                                                                                  viding enhanced global supply-chain
                                                                                                                  capabilities to industry leaders in
to the architecture and technology.”
    Aside from its technology and func-            may have”                     own customers, and enables
                                                                                 them to do business more
                                                                                                                  North America and internationally?
                                                                                                                   “We have a long relationship with TIE that
tionality, Epicor 9 is a truly global solution,                                  effectively.                     dates back to 1998. We realized early on
currently shipping to almost 50 countries in                                         A significant part of our    that TIE could be a global partner, enabling
approximately 20 languages. It is designed                    solutions and our partnership with TIE focuses      a large part of our supply-chain efficiency
to support many different languages across                    on providing collaborative tools - tools that       and focus on collaboration. We certainly
many different localities, and in facili-                     provide increased supply-chain efficiency,          want to continue our partnership and help
ties, plants and sales offices that may span                  so that customers can react more quickly to         our joint customers to be more successful.
many different countries. Epicor 9 fulfils                    market conditions, and meet the needs of their      We think there are additional opportuni-
a need for a software solution that can run                   customers.                                          ties for both of us as we continue to expand
businesses end-to-end and help them                               One of the keys to our partnerships is a fo-    further into global markets. We appreciate
grow as they move into new and emerging                       cus on global partners that not only understand     the successful partnership between TIE and
markets.”                                                     the pressures and requirements of a particular      Epicor.”

                                                                                                                                              TIE ~ 2/2010 ~ P19

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TIE Magazine #2: An interview with Epicor's CMO John Hiraoka

  • 1. An interview with Epicor’s CMO John Hiraoka Global Epicor’s Executive Vice President and Chief Marketing Officer John Hiraoka recently took the time to outline the scope of his company’s business software solutions for the manufacturing, distribution, retail, hospitality and service industries.
  • 2. Text Jim Larkin ~ Photography Epicor BUSINESS INTEGRATION solutions E picor’s global reach is built on collaboration and provid- TIE: Where in the ing efficiency-optimisation solutions for more than marketplace is Epicor 9 20,000 customers in over 150 countries. TIE’s EDI and particularly resonating, Data Synchronization is a major component of Epicor’s broad and how do you see the portfolio of business software solutions, which includes inte- TIE partnership as a grated enterprise resource planning (ERP), customer relation- part of that? ship management (CRM), supply chain management (SCM), “Because of Epicor 9, we and enterprise retail software solutions. have experienced strength Epicor is currently seeing a return to in several key and emerging growth in spite of the challenges presented markets in what has obvi- by a struggling economy, and has been po- sitioned as a Visionary in the Gartner Magic “Epicor 9 ously been a very difficult market for everyone. We Quadrant for Midmarket and Tier 2-Ori- ented ERP for Product-Centric Companies. is integrated had great momentum at the end of the year, and in This honour showcases the strength of Epi- cor’s advanced business technology and the with TIE the fourth quarter of 2009 in particular. We closed the importance of its newest release, Epicor 9. solutions, year with strength across all geographies, and across all John Hiraoka, CMO Epicor. TIE: John, can you tell me about your newest offering, Epicor 9, and its role helping us product lines and verticals – manufacturing, distribu- region or locality, but also what it takes to be in enabling business on a global scale? “Epicor 9 is a revolutionary, next-genera- to market tion, professional services and business-services-fo- able do business globally. We want to part- ner with companies strategically so that we tion ERP solution. It’s a brand-new platform that allows us to provide manufacturers and in tandem cused solutions, as well as in our retail focused offer- can offer a solution that will work anywhere in the world. TIE fits into that strategy very distributors with a solution that is world- class in terms of functionality and technol- with other ings that serve some of the world’s largest retailers. well because of the global nature of its cus- tomer base, its development focus and its ogy. Although evolutionary, it is effectively an all-new product: very much what we products Epicor 9 is integrated with TIE solutions, helping desire to increase its business in these areas. Our strategies are well aligned.” would call a game-changer. The industry analysts also saw it as a game-changer in the that the us to market in tandem with other products that the TIE: How do you see the future of pro- market, with Gartner positioning Epicor as a visionary in its Magic Quadrant, largely due customer customer may have. This helps them integrate to their viding enhanced global supply-chain capabilities to industry leaders in to the architecture and technology.” Aside from its technology and func- may have” own customers, and enables them to do business more North America and internationally? “We have a long relationship with TIE that tionality, Epicor 9 is a truly global solution, effectively. dates back to 1998. We realized early on currently shipping to almost 50 countries in A significant part of our that TIE could be a global partner, enabling approximately 20 languages. It is designed solutions and our partnership with TIE focuses a large part of our supply-chain efficiency to support many different languages across on providing collaborative tools - tools that and focus on collaboration. We certainly many different localities, and in facili- provide increased supply-chain efficiency, want to continue our partnership and help ties, plants and sales offices that may span so that customers can react more quickly to our joint customers to be more successful. many different countries. Epicor 9 fulfils market conditions, and meet the needs of their We think there are additional opportuni- a need for a software solution that can run customers. ties for both of us as we continue to expand businesses end-to-end and help them One of the keys to our partnerships is a fo- further into global markets. We appreciate grow as they move into new and emerging cus on global partners that not only understand the successful partnership between TIE and markets.” the pressures and requirements of a particular Epicor.” TIE ~ 2/2010 ~ P19