ASEAN MRA on Tourism Professionals Awareness Seminar old

ASEAN MRA on Tourism Professionals Awareness Seminar
Legend Hotel, Puerto Princesa City
22 July 2013
DOT
TESDA
TIBFI

Objectives
At the end, participants will be able to:
1. Identify the role of various agencies in
implementing the ASEAN 2015 MRA for Tourism;
2. Understand the impact of the ASEAN MRA in the
Philippines, in education, training and
assessment;
3. Report updates on the accomplishments of the
ASEAN MRA to date;
4. Explain the next steps for each of the different
sectors
5. Clarify concerns and questions

Diagnostic Exercise
Instructions:
• Do not worry
Write a code name in the appropriate space
Use a pen, ballpen
Any questions?
Time limit

Seminar Reminders
Instructions:
• Put cellphones in silent mode
Raise hand if you have any questions
Participate actively
Certificates of Attendance will be given to
those who complete the seminar
Handouts will be given at the end of the seminar

OUTLINE
 Important ASEAN Agreements
 ASEAN Mutual Recognition Arrangement (MRA)
 DOT as ASEAN National Tourism Organization (NTO)
 TESDA as Tourism Professional Certification Board
(TPCB)
 Tourism Industry Board Foundation, Inc. (TIBFI)
as National Tourism Professional Board (NTPB)
 DOT - TESDA – TIBFI Collaboration
 Convergence Activities

ASEAN FRAMEWORK AGREEMENT ON
SERVICES (AFAS)
 Signed on December 15, 1995
 (Article V) “Each Member State may recognize the
education or experience obtained, requirements met, or
licenses or certifications granted in another Member State,
for the purpose of licensing or certification of suppliers.
Such recognition may be based upon an agreement or
arrangement with the Member State concerned or may be
accorded autonomously.”

ASEAN VISION 2020
 Signed on June 14, 1997
 Creation of a stable, prosperous and highly competitive
ASEAN Economic Region
 Free flow of goods, services and investments
 Equitable economic development and reduced poverty and
socio-economic disparities
 Enhanced political, economic and social stability

MINISTERIAL UNDERSTANDING ON
ASEAN COOPERATION IN TOURISM
 Signed on January 10, 1998
 Develop and promote ASEAN as a single and collective
destination
 Enhance cooperation among Member States to achieve
facilitation of intra-ASEAN travel and free trade and
investment in tourism services
 Provide mechanism to coordinate and supervise
cooperation projects and activities in tourism

ASEAN TOURISM AGREEMENT(ATA)
 Signed on November 4, 2002
 Develop human resources in the tourism and travel
industry
 Formulate non-restrictive arrangements to enable
availability of professional tourism experts and skilled
workers within the ASEAN
 Intensify sharing of resources and facilities for tourism
education and training
 Upgrade tourism education and curricula and formulate
competency standards and certification procedures

MUTUAL RECOGNITION
ARRANGEMENTS FOR
QUALIFICATIONS
 Signed on October 7, 2003
 Completion of Mutual Recognition
Arrangements (MRAs) in major
professional services by 2008

ESTABLISHMENT OF THE ASEAN
COMMUNITY BY 2015
 Signed in 2007 (Cebu)
 “ Accelerate the establishment of an ASEAN
Community by 2015 along the lines of
ASEAN Vision 2020...”

What is the ASEAN MRA on
Tourism Professionals
 The ASEAN Mutual Recognition Arrangement
(MRA) on Tourism Professionals was signed by
the ASEAN MemberStates on January 6,
2009 in Hanoi, Vietnam.
 Thailand signed on November09, 2012.

MRAs
Mutual Recognition
Arrangements are arrangements
between two or more parties to
mutually recognise or accept
some or all aspects of one
another’s conformity with
assessment results

MRA Objectives
 To facilitate mobility of Tourism
Professionals /Workers;
 To exchange information on best practices in
competency-based education and training for
Tourism Professionals; and
 To provide opportunities for cooperation and
capacity building across ASEAN member
countries.

MRA “infrastucture”
REGIONAL LEVEL
1. The ASEAN Tourism Professional
Monitoring Committee (ATPMC)
2. The ASEAN Tourism Professional
Registration System (ATPRS)
NATIONAL LEVEL
1. The National Tourism Professional
Board/Agency (NTPB)
2. The Tourism Professional
Certification Board (TPCB)

The ATPMC
Consist of ASEAN
National Tourism
Organizations (NTOs)
and appointed
representatives from
the National Tourism
Professional
Boards(NTPBs)

1. Create awareness and disseminate information about this
Arrangement on TourismProfessionals within ASEAN;
2. Promote, update, maintain and monitorthe ACCSTPand the CATC
3. Notify promptly the concerned TPCBupon receipt of feedback
from NTPBs, in case a foreign TourismProfessional is no longer
recognized by the host country;
4. Facilitate the exchange of information concerning assessment
procedures, criteria, systems, manuals and publications relating to
this Arrangement;
5. Report its workprogress to the ASEAN NTOs;
6. Formulateandupdatenecessarymechanisms to enablethe
implementationof this Arrangement; and
7. Such otherfunctions and responsibilities that may be assigned to it
by the ASEAN NTOs in the future.

MRA on Tourism Professionals
Schematic outline of a
mechanism to support an MRA
Legend:
• ATPMC – ASEAN Tourism Professional Monitoring Committee
• ATPRS – ASEAN Tourism Professional Registration System
• NTPB – National Tourism Professional Board (National level)
• TPCB – Tourism Professional Certification Board (National level)

• Existence of TPCB
• Existence of NTPB
• National Laws and Regulations that would hinder
implementation of MRA
• Alignment of National Qualification Frameworkwith
ASEAN
• Collaboration among government, industry and training
institutions
• English Language
• Availability of training institutions

ASEAN TOURISM STRATEGIC PLAN 2011
- 2015
25

DOT AS NATIONAL TOURISM
ORGANIZATION (NTO)

ASEAN NTOs
 ASEAN National Tourism Organizations
 Refer to the government institutions in
charge of the tourism sector of ASEAN
Member States

NTOs
 Develop, coordinate and implement work programmes/plans to
enhance cooperation in tourism
 Provide a mechanism to promote participation from the private
or business sector and non-government organizations
 Establish working groups to assist in the development and
implementation of policies and work programmes
 Represent the Philippines in the ASEAN Tourism Professional
Monitoring Committee (ATPMC)

TESDA AS TOURISM
PROFESSIONAL CERTIFICATION
BOARD (TPCB)

TPCB
 Tourism Professional Certification Board
 Government board or agency authorized by
the government of each ASEAN Member
State primarily responsible for the
assessment and certification of tourism
professionals

TPCB
 Assess qualifications and/or competencies of tourism
professionals as specified in the ACCSTP
 Issue certificates to tourism professionals whose qualifications
and/or competencies comply with the ACCSTP
 Develop, process and maintain a registry of certified tourism
professionals and job opportunities
 Notify the NTPB when foreign tourism professionals are no
longer qualified or have violated any technical, professional or
ethical standards

TIBFI AS NATIONAL TOURISM
PROFESSIONAL BOARD (NTPB)

NTPB
 National Tourism Professional Board
 Refers to the Board for Tourism
Professionals composed of representatives
from the public and private sectors
including the academia and other relevant
tourism stakeholders as identified by the
ASEAN NTOs.

NTPB
 Create awareness and disseminate information about the
ASEAN MRA
 Promote, update, maintain and monitor the ACCSTP and the
CATC
 Facilitate the exchange of information on assessment
procedures, criteria, systems, manuals and publications relating
to the MRA
 Report its work progress to the ASEAN NTO
 Formulate and update necessary mechanism to enable
implementation of the MRA
 Facilitate the exchange of best practices in the tourism sector

Diplomatic Note
 Letter of Notification transmitted to the
ASEAN Secretariat
 Identifying TESDA and TIBFI as the
Philippines TPCB and NTPB respectively
 Names of focal persons

DOT- TESDA – TIBFI
COLLABORATION

DOT -TESDA – TIBFI
COLLABORATION/ PAST ACTIVITIES
 Organized the 1st
Tourism Human Resources Congress held on 17-18 June 2004
 Participated in the Common ASEAN Tourism Curriculum (CATC) Workshops
 Conducted “Curriculum Development Workshops” sponsored by TESDA and DTI
 Participated in the APEC Skills Standard Concept and System
 Development of Philippine Competency Standards
 Participated in the National Workshop on ASEAN
Toolbox Development of a Priority Tourism Labour
Division Project (Housekeeping)on June 13, 2012
at Diamond Hotel Philippines

 Participated in the National Workshop on Gap
Analysis on the Implementation of ASEAN MRA on
Tourism Professionals and Feasibility Study for the
Establishment of a Regional Secretariat for ASEAN
Tourism Professionals held on 3-4 September 2012
at Pan Pacific Hotel
 Organized the 2nd
Tourism Human Resources
Development Congress held on 2 October 2012
 Pre-screened participants to the ASEAN Master
Trainers’ and Master Assessors Training on
Housekeeping held in Bali, Indonesia
DOT - TESDA – TIBFI
COLLABORATION/ PAST ACTIVITIES

CONVERGENCE
ACTIVITIES

CONVERGENCE
among the following agencies:
Deparment of Tourism
Technical Education and Skills Development Authority
Commission on Higher Education
Tourism Industry Board Foundation Inc
Department of Education

CONVERGENCE ACTIVITIES
 Memorandum of Understanding on Tourism Human Resource
Development and Training (DOT- TESDA - CHED- DEPED- TIBFI)
 Curriculum Review and Development
 ASEAN MRA Awareness Seminars (July – November)
 National Master’s Training Program on Housekeeping (August & September)
 ADB-CIDA Technical Assistance on Skills Development
- Train 5,000 tourism workers
- Certify 500 tourism professionals under the ASEAN MRA
- Develop a tourism human resources strategy

HISTORY
TOURISM INDUSTRY BOARD FOUNDATION, INC. (TIBFI)
• Originally the Hotel and Restaurant Industry Board
but renamed to Tourism Industry Board
Foundation Inc. in 1991
• To expand its coverage/membership to all sectors
of the tourism industry.
Conversion approved by the SEC on March 25,
1992.

OBJECTIVES
• To ensure an adequate supply of trained workersTo ensure an adequate supply of trained workers
within the tourism industry at the right time and atwithin the tourism industry at the right time and at
the right quantitythe right quantity
• To facilitate the skills training/job placement cycleTo facilitate the skills training/job placement cycle
• To match the skills of labor force with theTo match the skills of labor force with the
manpower requirement of the tourism industrymanpower requirement of the tourism industry

The Vision of TIBFI
Developing excellentDeveloping excellent
tourism industry servicetourism industry service
providers is our mandateproviders is our mandate

Our Mission
To unify government,
industry, and the academe
in facilitating tourism
education and training

TIBFI Composition
Government :
DOT
TESDA
UP-AIT
Private :
 HRAP
 PTAA
 AHRM
 COHREP
Labor :
NUWHRAIN-APL
Associate member:
UFTE

TIBFI as NTPB
TIBFI has been designated as
the National Tourism
Professional Board (NTPB)
for the implementation of the
ASEAN MRA in 2015

TIBFITIBFI
Tourism Industry Board FoundationTourism Industry Board Foundation
Inc.Inc.
Email: tibfi2012@yahoo.com
Website: http://www.tourismindustryboard.org/
TIBFI Secretariat: Christian “Keesha” Buted
Mobile No.: 0915 414 4453

ASEAN Background
Association of Southeast Asian Nations

Brief Background of the ASEANBrief Background of the ASEAN
 Association of Southeast
Asian countries
 Established in 1967
with 5 countries initially
 currently, 10 countries
 ASEAN Vision 2020
 …, living in peace,
stability and prosperity,
bonded together … in
dynamic development
and in a community of
caring societies, (2003)

ACCSTP
ASEAN Common Competency
Standards for Tourism Professionals

Competency Listing
 242 competency
 6 labor divisions
 32 job titles
 52 qualifications
 Certificate II
 Certificate III
 Certificate IV
 Diploma
 Advanced Diploma
Referto handout
Combination of:
Core and Generic Competencies
Functional Competencies

Primary Division
(First Labor Division) (Second Labor Division)
Hotel Services Front Office
Housekeeping
Food Production
Food and Beverage Services
Travel Services Travel Agency
Tour Operations
Six LaborDivisions

Hotel ServicesHotel Services (22 job titles)(22 job titles)
Front OfficeFront Office
1.1.Front Office ManagerFront Office Manager
2.2.Front Office SupervisorFront Office Supervisor
3.3.ReceptionistReceptionist
4.4.Telephone OperatorTelephone Operator
5.5.Bell BoyBell Boy
Food ProductionFood Production
1.1.Executive ChefExecutive Chef
2.2.Demi ChefDemi Chef
3.3.Commis ChefCommis Chef
4.4.Chef de PartieChef de Partie
5.5.Commis PastryCommis Pastry
6.6.BakerBaker
7.7.ButcherButcher
Housekeeping
1.Executive Housekeeper
2.Laundry Manager
3.Floor Supervisor
4.Room Attendant
5.Public Area Cleaner
F&BServices
1.F&B Director
2.F&B Outlet Manager
3.Headwaiter
4.Bartender
5.Waiter

Travel ServicesTravel Services (9 job titles)(9 job titles)
Travel AgenciesTravel Agencies
1.1.General ManagerGeneral Manager
2.2.Assistant General ManagerAssistant General Manager
3.3.Senior Travel ConsultantSenior Travel Consultant
4.4.Travel ConsultantTravel Consultant
TourOperatorTourOperator
1.1.Product ManagerProduct Manager
2.2.Sales and MarketingSales and Marketing
ManagerManager
3.3.Credit ManagerCredit Manager
4.4.Ticketing ManagerTicketing Manager
5.5.Tour ManagerTour Manager

Certificate II Certificate III Certificate IV Diploma
Advanced
Diploma
Sub-Total
Food &
Beverage 2 2 3 1 1 9
Food
Production 2 3 3 1 1 10
Front Office 1 1 1 1 1 5
Housekeeping 1 1 1 1 1 5
Tour Operation
(Management) 2 3 4 2 1 12
Travel Agencies 3 3 3 1 1 11
TOTAL 52
Qualifications

Clusters
 Common core
 Restaurant Services
 English Language
Proficiency
 Management &
Leadership
 Travel Agency – ticketing
 Commercial Cookery
 Hotel Front Office
 Tour Guide Services
 Housekeeping
 Patisserie
 Security Services
 Food and Beverage
Service
 General Administration
 Financial Administration
 Human Resource
Development

Sample Qualification
Food and Beverage Service

Food and Beverage Service
Qualification
Certificate II in
FBS (Waiting)
Advanced Diploma of in Food and Beverage Service ( Management)
Certificate III in
FBS (Beverage)
Certificate III in
FBS (Waiting)
Certificate II in
FBS (Beverage)
Diploma of Food and Beverage Service (Supervision and
Administration)
Certificate IV in
FBS (Beverage)
Certificate IV in
FBS (Waiting)
Certificate IV in
FBS (Operations)

Competency Matrix for FBS Qualification
Cluster
No. of
Choices
CII F&BS
(Waiting)
CIII F&BS
(Waiting)
CIV F&BS
(Waiting)
CII F&BS
(Beverages)
CIII F&BS
(Beverages)
CIV F&BS
(Beverage
)
CIV F&BS
(supervison)
Dip in F&BS
(Sup & Admin)
Ad Dip
F&BS
(Mgt)
Core and Generic
Competencies
13 19 21 13 19 21 21 22 22
Common Core 21
8 9

8 9

Food and Beverage
Service
17
12 12
11
4 5
Financial
Administration
7 3 3
Customer Service,
Sales and Marketing
7 1
3
1
3
4 6
Human Resource
Development
8
4
3 3
Management and
Leadership
17 3 3
General
Administration
14 3 4
English Language
Proficiency
9 2 3 3 2 3 3 3 4 5
any relevant elective 2 5 6 2 5 6 7 16 18
total 25 37 45 25 37 45 46 62 69

Comments on the Qualification
 Internship/practical placement
 For students with no experience, highly recommended
 For students with “sufficient” opportunities to practice is not needed
anymore
 Functional competencies
 “elective” in nature, and can be chosen by student, provider or by
the employer/industry
 Minimum number only
 No Certificate 1 – as very basic, but incorporated in
Certificate II
 Development of Recognition of Prior Learning, “RPL” to
assist those with experience but no formal qualifications

Go to: http://www.waseantourism.com/

Approved
Toolboxes
= 47 plus 98

Clean and prepare
rooms forin-
coming guests

• AM– AssessorManual, doc and pdf
• CS – Competency Standard
• PPT – powerpoint
• TG Trainer’s Guide, doc and pdf
• TM- Trainee’s Manual, doc and pdf

Trainee Manual
 Glossary of terms &
acronyms
 Trainee notes/training
content
 Work Projects
 Summaries
 Evaluation Sheet
 Recommended
reading materials.

Trainer Guide
 Training PowerPoint
slides
 Trainer notes
 Recommended training
equipment.

Powerpoint Presentation
• PowerPoint
Presentation
• Instructions for
Trainers for Using
PowerPoint

Assessor Manual
 Oral Questions
 Written Questions with
Model Answers
 Third Party Statement
 Observation Checklist
 Competency Recording
Sheet.

How to use?
 Choose the qualification
 Download the appropriate competencies
 Review the materials
 Undertake a curriculum mapping
 “enrich” the materials with additional
information
 Prepare the materials

Next Steps
 Master Assessor Training
 MOU with all organizations – DOT, DepEd,
TESDA, CHED, TIBFI
 Increase TIBFI Membership
 Have qualified ASEAN Master Assessors and
Trainors

Workshop
 Per sector, answer the following question
 How can we strengthen participation of your
sector in the ASEAN 2015?
 Indicate steps and timetable
 Each group will present their output
 10 minutes only

Instructions
 Do not worry
Write same code name as used in the
first time, in the appropriate space
Use a pen, ballpen
Any questions?
Time limit

ASEAN MRA Jeopardy
1. Group assessment.
2. Assign number per table
3. Select an “area” and “value”
4. First one to raise hand, and give right
answer, gets the points.
5. Questions?
Let the Game Begin!

Did we.....?
1. Identify the role of various agencies in
implementing the ASEAN 2015 MRA for
Tourism;
2. Understand the impact of the ASEAN MRA
in the Philippines, in education, training and
assessment;
3. Report updates on the accomplishments of
the ASEAN MRA to date;
4. Explain the next steps for each of the
different sectors
5. Clarify concerns and questions

Seminar Evaluation
Please accomplish Speakers Evaluation and Seminar
Evaluation.
Submit the accomplished evaluation forms to the
Secretariat to get your handouts and Certificate of
Attendance.

Maraming Salamat!
Belle Ochoa Tina Aquino
Dir. Rica Bueno
Ms. Arlene Alipio
DDG Irene Isaac
Dir. Imee Taganas

ASEAN MRA on Tourism Professionals Awareness Seminar old

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