As health is one of the most pressing issues of today, it is a recurring topic within THNK’s Challenge project, which are real-life open innovation projects that address broad social issues through a process of collaboration and human-centered design tools.
http://www.thnk.org/2015/04/personal-health/
3. 3
THNK is building multiple communities of practice with its global network of innovation
leaders
These communities are made up of engaged THNK participants who lend expertise or
interest within a specific domain
Personal Health was identified as a key area due to the number of initiatives already
underway and an area of increasing global attention
This document seeks to outline the Community of Practice Framework for THNK Health,
provide a snapshot of what we are currently thinking and working on and invite participation
into this Community of thinkers and makers
1
2
3
4
SHAPING THE FUTURE OF
PERSONAL HEALTH
4. 4
Founder of Heartbeat Ventures
Innovation and Strategy Advisor to multinationals in
the Life Sciences sector
International Business Development in the High-
Tech sector
Health and consumer expert at European
Commission & former teaching fellow at Singularity
University
Fellow at Kairos Society & member of the World
Young Doctor’s Organization
Co-Founder of THNK
Entrepreneur in the creative and digital sector
Board member of Trendwatching.com
Digital Healthcare Strategy Manager at Deloitte,
South Africa
Previous experience at Havas Worldwide Digital,
NATIVE SA, and Brandsh Media
ADNAN MIRZA (NL/PK)
AGNIESZKA GACZKOWSKA (PL)
BAS VERHART (NL)
GABRIELLE ROSARIO (SA)
HEALTH COMMUNITY OF PRACTICE
CORE TEAM
8. 8
THE COST OF
HEALTHCARE
Most of the countries across the globe are facing a
formidable challenge to manage the rapidly
increasing cost of health care
Although spending rose by just an estimated 1.9
percent in 2012, it is expected to pick up again, with
total spending rising by 2.6 percent in nominal terms
in 2013 and by an annual average of 5.3 percent
until 2017. Given population growth, this means that
spending per head is anticipated to rise by an
average of 4.4 percent a year from 2014-2017
Lifestyle-related illness combined with an ageing
world population are increasingly putting health care
budgets under pressure
The economic cost of lifestyle related disease is
accelerating and will cost the world economy $ 47
trillion in 2030
9. 9
THE COST OF HEALTHCARE
Source: Deloitte 2014 Global health care sector outlook
10. 10
AGEING WORLD
POPULATION
• THE POPULATION AGED 60 OR OVER
IS CURRENTLY INCREASING AT THE
FASTEST PACE EVER.
Source: World Population Prospects: The 2012
Revision (UN, 2013).
12. 12
COST OF LIFESTYLE RELATED DISEASE
Source: The Global Economic Burden of Non-communicable Diseases, Harvard School
of Public Health, 2011
13. 13
AT THE SAME TIME, THERE IS AN EXPLOSIVE GROWTH
IN DIGITAL HEALTH FUNDING
Source: RockHealth 2014 Midyear Digital Health Funding Update
14. 14
THNK believes that cities that focus on
prevention will increase productivity and
create new economic opportunities
EMBARKING ON A
MULTI-YEAR
INNOVATION JOURNEY
THNK is driving the collaboration and
fostering the co-creation of solutions that
address the Global Health challenge
THNK is partnering with a wide variety of
leading corporations and research groups
THNK is exploring Amsterdam, Vancouver,
Shanghai, Lisbon and San Francisco as
potential test beds for new prototypes,
programs and solutions
17. 17
PERSONAL
HEALTH
CHALLENGES
OVERVIEW
THNK is committed to launch two new
challenge programs every year for the
coming 10 years
Currently THNK Class 6 is working on the
Vitality 2.0 Challenge on how to improve
health and wellbeing in the workplace
The next section of this document will outline
the insights, vision and ideas that come out
of the THNK Class 4 – Future of Personal
Health Challenge
18. 18
How can we get citizens and health professionals to
jointly foster healthy living choices by using smart
solutions?
THNK PERSONAL HEALTH CHALLENGE
February 2015
19. 19
A DIVERSE
TEAM
20 participants with interdisciplinary
backgrounds, ranging from corporate to the
creative industry, and from diverse
geographies - from Brazil to Russia, from
Germany to India
Faculty (a.o.): Menno van Dijk, Bas Verhart,
Sharon Chang, Mark Vernooij, Berend-Jan
Hilberts, Kaz Brecher & Judith Frankenhuis
Partners – Philips and Achmea
20. 20
EXAMPLE OF THNK PARTICIPANTS
AGNIESZKA GACZKOWSKA EVELINE VAN BEEK NIKO VERAMO
• MBA in healthcare & teaching Fellow
in Medicine and Neuroscience in
Singularity University.
• Public health specialist and as a
National Focal Officer in World
Young Doctors Organization.
• Management Consultant at KPMG Plexus,
focused on Healthcare Advisory.
• Masters degrees in Bioinformatics at the
Utrecht University and Economics at the
Erasmus University in Rotterdam.
• Management Consultant at Fizz
Company, focused on Hospitality
Advisory.
• Creating innovative concepts and
sustainable value-based strategies
for hotels and other tourism entities.
21. 21
EXPERTS INTERVIEWED (A.O.)
General Practitioner, Medical Doctor
Passionate about helping people take responsibility
for their own health
Believes the current practice is too focused on acute
caretaking
Co-founder of Quantified Self Europe and
Amsterdam,
Founder of Nexthealth (the first Health 2.0 event in
Europe) and focused on digital health business
models.
General Practitioner, Medical Doctor
Believes that Healthy Living is best promoted on a
large scale, through educational campaigns on TV,
Facebook, Twittering and developing useful Apps
Ask about:"FatSecret" and “Safe Hearing”
Plastic surgeon at the Erasmus Medical Center in
Rotterdam. BSc in Psychology.
Specifically in reconstructive surgery after tumor
excisions and accidents.
Also specializes in hand surgery, “a medical
specialty which has a great (and underestimated)
impact on society.”
General Practitioner & Primary Health Care
Innovator at VUmc.
She also has a special interest in participatory
medicine and the self-monitoring patient:
“Prevention, participation and Quantified Self could
be the future of primary health care”
Internist-geriatrician with a PhD in "the genetic
determinants of healthy longevity".
Principle investigator of the "Active and Healthy
Aging" study, a randomized controlled in the effect
of Philips DirectLife on physical activity, health and
quality of life in inactive older adults.
MELANIE LINSSEN-MEIJER
MAARTEN DEN BRABER
EVELINE RESING
JAN MAERTEN SMIT
KRISTEL VAN DER WINDEN
SIMON MOOIJAART
Scientific Affairs Manager - DirectLife, Philips Consumer
Lifestyle
Expertise in sport & fitness, weight management, food
and healthcare
PhD in measurement of human energy expenditure
(food intake &physical activity). MSc in biological health
Therapeutic Nutritionist (Orthomolecular Medicine)
Mission to help people optimise health and vitality
through nutrition and lifestyle choices
TV presenter
DR. ANNELIES GORIS-VREUGDENHIL KYRIN HALL
23. 23
WE APPLIED THE THNK APPROACH TO
INNOVATION
Design the concept to
scale while remaining
adaptable to an
uncertain future.
Explore the topic,
combining
rational analysis with
intuitive gathering of
insights.
Create an innovative
enterprise concept by
thinking big.
Perform rapid user
testing to collect
feedback and improve
the concept.
40. 40
AURA DUSK DOCTOR ON
DEMANDA system that both
monitors and positively
impacts your sleep
Virtual companion for
grandparents
Connects consumers
directly to a licensed
physician via an app
RAPID GROWTH IN SMART HEALTH
TRACKERS
Using the recorded data, Withings
Aura provides you with scientifically-
validated light, and sound programs
that will adapt to your personal body
clock, and positively impact your
sleeping conditions.
Dusk was designed for seniors and their
families. The 2-part system includes a
health monitoring band that monitors the
wearer’s vitals, reporting stats to family
and alerting paramedics in the event of
an emergency. Also, it has a real-time
video & photo sharing function.
Doctor on Demand will randomly pair
up patients with doctors in their state
for video calls at $40 a 15-minute
consultation – which certainly
compares favorably with emergency
room or urgent care fees. Four
categories of professionals who work
with the service: pediatricians, family
practice, internal medicine, and ER.
42. 42
A Continued push towards Healthcare Do It Yourself (as a Family). Any available
efficiency improvements in healthcare will be aggressively pursued, pushing care where
possible to the patient. The commitment to take care of each other will feel meaningful and
fulfilling for families and communities (and also need support).
Regulatory measures to penalize bad food and behavior. Consumption and lifestyle
related healthcare problems and associated costs will become increasingly significant and
visible. This will result in government interventions to start taxing unhealthy food, e.g. sugar,
and penalizing unhealthy life style habits, e.g. smoking and physical inactivity.
Explosion of new services, solutions and policies resulting from highly specialized
data-driven software applications. The internet and mobile communications will provide
unparalleled opportunity for tracking, analyzing, interpreting and sharing healthcare
information. This will inform people, physicians, hospitals, employers, public infrastructure
providers, policy makers, and help them make better choices.
1
2
3
WE SEE…
43. 43
Health maintenance products and services professionalizing. For aging people (totally
different from youth) maintaining health and staying fit is a number one priority, but one that
often requires deeply engrained changes in behavior. With the size of the aging population
growing fast, health maintenance provision will become sufficiently substantial and profitable
to fully develop as an industry.
Fitness gadgets continue to be popular - but remain gadgets. Companies successful in
behavioral change in other industries (music, fashion, consumer electronics, consumer
goods, food and beverages) use advertising, retail experiences, addictive products and
ingredients, pricing incentives, loyalty schemes, and customer relationship management
tools for behavioral change as well. These methods will enter the health maintenance
industry and replace the gadgetry.
Sleep will become a new industry: The prevalence of lifestyle related illness will push
research and discovery into what keeps us sane, fit and healthy. This R&D will also improve
our understanding of the healthy effects of sleep and trigger discoveries to improve its
effectiveness.
4
5
6
…UNFOLDING AT A RAPID PACE
44. 44
TRANSITIONS ARE IN AN EMBRYONIC
STAGE AND THE AIR IS “PREGNANT” FOR
A BREAKTHROUGH INNOVATION TO
SCALE
46. 46
From consumer to co-producer; giving people (individuals and communities) information to
make the right health choices and maintain healthy lifestyles.
From crude to enhanced: giving health professionals sophisticated software to collect,
interpret and share health and patient data.
From pills to plans: giving people (individuals and communities) products and instructions
that have sustained impact on their behavior and health.
From calls to feedback loops: equipping people with constant health tracking with direct
feedback to the individual and health professional.
From mono-disciplinary to holistic. Products and services that are based on the concept of
integrated body and mind.
1
2
3
4
5
DRIVERS
WE FOCUS ON THE FOLLOWING DRIVERS OF ENHANCING PERSONAL HEALTH
47. 47
Prevent (preventnow.com) is a 16-week online program designed to help people lose weight and change
the factors that put them at risk for type 2 diabetes. Combines a clinically-proven curriculum with
individual mentorship to guide participants toward manageable but powerful goals.
Imagine if we were able to immediately translate the impact of good or bad decisions onto our health
and overall life expectancy, surely we would be more inclined to make better decisions overall .
IGNITE is a personal health tracking system that does just that, by actively monitoring a user’s life
expectancy using a smartphone’s sensors.
Wellness tracker takes mood rings to the next level. The W/Me is a wristband sensor that monitors a
wearer's feelings via the autonomic nervous system. In order to provide a more complete view of
health, the device translates the data it collects into three scores: mental state, agility, and age of ones
nerve system. This reading is based on breathing, stress, and other factors.
PREVENT
IGNITE
W/ME
1. FROM CONSUMER TO CO-PRODUCER
Source: THNK Analysis, PSFK, Fastcompany, HBR
48. 48
Figure 1 is a new photo sharing app for healthcare professionals that enables them to post images to the
medical community and comment on them. The app provides a safe way to capture and share medical
images in real-time, and doctors will be able to learn from others through the platform.
Scanadu is building a suite of products using the elegance of science and the power of technology that
will empower users to monitor (temperature, heart rate, oximetry, ecg, HRV, PWTT) their health
anytime, anywhere. Each product wirelessly and effortlessly connects to a smartphone, providing users
with analytics and intelligence to live a healthier life.
RevUp! helps to make sense of health data and provides better access to analysis from healthcare
professionals. The platform also uses predictive intelligence to give users better access to proactive and
preventative health care.
FIGURE 1
SCANADU
REVUP!
2. FROM CRUDE TO ENHANCED
Source: THNK Analysis, PSFK, Fastcompany, HBR
49. 49
The world’s first prescription-only smartphone app (FDA approved). . The app helps people with type 2
diabetes, the most common form, by nudging them when it’s time to check their blood sugar levels,
reminding them how and when to control fluctuations, and offering periodic advice.
BioniqHealth.com compares the features and quality of all varieties of health trackers. It hopes to give
doctors the option to “prescribe” certain health devices and build a community to offer detailed
reviews. Bioniq will help individuals to find tools and technologies most relevant to their specific needs
(i.e. I want to run a marathon, I want to better understand and manage my sleep)”.
Sleep mask that helps wearers sleep in a more efficient way by shifting them from a monophasic sleep
to a polyphasic one. Polyphasic sleep cycles break up normal rest periods into smaller parts –
depending on preference, it can be anywhere from 2 to 6 hours – throughout the day.
BLUESTAR
BIONIQHEALTH
NEUROON
3. FROM PILLS TO PLANS
Source: THNK Analysis, PSFK, Fastcompany, HBR
50. 50
The HealthPatch biosensor is a clinical-grade biometric measurements in a continuous, configurable
and non-obtrusive manner using a small yet powerful patch worn on the chest. It can be customized for
type and frequency of data collection, communicates via Bluetooth LE and provides HIPPA-compliant
cloud-based connectivity, analytics, and storage.
Designed to track the amount of medication inside them in real-time, wirelessly send this HIPAA-
compliant data into the cloud, and remind patients to take their prescribed dosage via automated phone
call or text message.
Sleep Number’s dual-sided bed features built-in Sleep IQ technology that monitors sleep patterns and
recommends optimal settings for the adjustable mattress. It also cross-references the data collected
throughout the night against pre-sleep activities such as exercise and caffeine to deliver Sleep IQ
scores.
HEALTHPATCH
ADHERETECH
SLEEP NUMBER
4. FROM CALLS TO FEEDBACK LOOPS
Source: THNK Analysis, PSFK, Fastcompany, HBR
51. 51
Green spaces have lasting impact on people's mental well-being. UK researchers found moving to a
green space had a sustained positive effect (measured up to 3 years), unlike pay rises or promotions,
which only provided a short-term boost.
Tellspec lets you discover allergens before you've eaten them. Scanning the item in question, the gadget
sends a list of ingredients and nutritional information to a companion app, which makes it easy to
evaluate your food before you’ve put it in your mouth.
Nestlé Will Test Health Foods on Human Brain Cells. Nestlé competitors like Danone have also been
investing in nutrition or medically enhanced products. The worldwide market for health and wellness
food and beverages is forecast to grow from $772 billion in 2013 to $944 billion in 2018.
GREEN SPACES
FOOD SCANNING
BRAIN FOODS
5. FROM MONO-DISCIPLINARY TO HOLISTIC
53. 53
INNOVATION
OPPORTUNITIES
Linking business model innovation to new
product ideas triggers a rich set of
opportunities. We have made this linkage for
4 new product ideas in the area of Personal
Health. It shows how business model
thinking can be applied to specific ideas.
54. 54
WHAT IS BUSINESS MODEL
INNOVATION?
Products that are new, or
have new functionality, or
are offered to new
segments
NEW OFFERINGS
NEW
EXPERIENCES
NEW DELIVERY
SYSTEMS
NEW INCOME
MODELS
Providing or positioning
products in new ways and
engaging consumers
differently
Producing products in new
ways leading to superior
quality or lower costs
Generating new ways to
generate income
New products, E.g. electric cars
New features and functionalities, E.g. car navigation
systems that project information on the front screen
New customer segments E.g. electric cars for taxi drivers
New product combinations, e.g. financing for solar panels
New services, e.g. car sharing
New channels, e.g., news websites
New positioning, e.g., high performance electric cars
New ways to engage customers, e.g., product auctions
New value chain configurations: E.g. ,direct sales (Dell)
New core processes and production methods E.g., local
printing
New inputs and resources: E.g. scrap metal based mini-mills
or call center outsourcing
New payment structures: e.g., music subscription
(Spotify)
Other sources of income: e.g. data sales (LinkedIn)
55. 55
Concept 01
Unproductive, non-restorative sleep is proven to lead
to weigh gain, premature ageing general drop in
efficiency and acuity in work. Smart phone-based
devices are only capable of tracking, not of
regulating sleep influencers.
Smart bed linen through sensors tracks user’s sleep
and through cooling/heating elements, dynamic bed
springs, etc. optimizes the user’s sleep experience.
The product tracks and regulates a variety of sleep
aspects, including pressure, movement, posture,
temperature, heartbeat, breathing patterns.
SMART BED LINEN
56. 56
Freemium: mobile app with - evidence based – practical tips and training on how to improve
your sleep
Multi-sided platforms: make product and network open to various health professionals and
app developers to develop consumers with a variety of personalized approaches to sleep.
Re-aggregate existing services into a total sleep solution
Infomediaries: stats and metrics from other sleepers are automatically gathered and
anonymously aggregated to create a benchmark of similar age/size/gender to generate
baseline comparisons for patients and health professionals. Build biggest database on sleep
Experiences: create the ultimate sleeping experience together with large hotel chain
Upcycling: stimulate “giving-back” services after at the end of a treatment period. After the
product has worked for you, it will be passed on to other users, or will be deconstructed and
valuable materials will be re-used in next generation devices
1
2
3
4
5
BUSINESS MODEL INNOVATIONS
SMART BED LINEN
57. 57
Concept 02
Anxiety is a big problem. 3 out of 4 people
experience negative symptoms.Stress
impairs working ability and can impact
relationships. WEF estimates stress will cost
$16 trillion globally over the next 20 years.
An automated journaling approach that
combines a skin patch with an app to
measures stress, to provide insights into
triggers and to manage stress levels. Users
discuss journals with their health physicians
to identify patterns and avoid stressful
situations in the future.
STRESS
MANAGEMENT
58. 58
Freemium: Free stress management tool with a premium service for special patches and add-on
devices
Re-aggregation: stress does not live in isolation and is often related to sleep disorders, food
consumption and lack of activity. Aggregate related services into a holistic offering around specific
target groups and specific treatments
Infomediaries: provide benchmarks of stress management from around the World and comparing
services for individual treatment. Creating the biggest global database and therefore the best access
to solutions
Cloud services: partly replace stress related health professionals with AI tools and treatments
Behavior change: Making healthy living (incl. stress reduction) a brand utility and part of the
company culture and brand communications
1
2
3
4
5
BUSINESS MODEL INNOVATIONS
STRESS MANAGEMENT
59. 59
Concept 03
(First time) parents incur a lot of stress about
their baby's health. Baby sleeping is the top
rated issue/concern for new parents. Better
infant sleep correlates with better cognitive
and motoric skills development.
A smart baby monitor for better sleep of baby
(and parents). It contributes to better child
development and relieves the concerns of
the parents. Brings insightful analytics
around the baby's location, activity, vital stats
and sleep patterns.
SMART BABY
MONITOR
60. 60
Everything as a service: baby sleep as a service – subscribe to service, (renewable each
6 months) and get a combination of smart baby monitor, humidifier, nest thermostat, Philips
hue lighting kit and speaker plus on-demand analytics plus skype consults as-needed with
pediatricians
Embedded intelligence: smart baby monitor includes feedback loop with smart
thermostat/humidifier/lighting – optimizes lighting, temperature, CO2 level, humidity,
sounds/music of baby room to optimize sleep conditions based on intelligent monitoring of
most optimal sleep
Collaborative consumption: Pediatricians in the network are retired/stay-at-home
pediatricians who want to leverage their underutilized expertise and experience and want to
keep involved in their work
Inclusive sourcing: set and audit standards of pediatricians, but also connects them back
to their working live and trains them in Skype-based consulting
Upcycling: at the end of the three year lifecycle, products will come back to the producer,
will be refurbished and re-used for next generation babies
1
2
3
4
5
BUSINESS MODEL INNOVATIONS
SMART BABY MONITOR
61. 61
Concept 04
The health care system is incentivized
towards curing instead of preventing.
Prevention improves the quality of live and
reduces the financial burden on the health
care system.
An integrated approach to health insurance
and preventative fitness activities. Reduces
health insurance fees for elderly upon
reaching fitness goals and upon families
joining the program. Applies peer motivation
to loved ones to stay healthy.
FITNESS
INCENTIVES
62. 62
Freemium: Start out as a free online tool with premium services. What Evernote is for
making notes is this tool for growing old in a healthy way
Everything as a service: subscription services to the latest devices and prevention
programs securing that people have the right equipment at all time
Razor & Blades: health tracking devices sold at a discount with integrated training
programs and direct connection with general practitioners
Mass customization: overall program that is lifestyle oriented, but that is tailored to specific
emerging chronic diseases. People are looking for positive lifestyle programs after they
have been diagnosed with (symptoms of a) chronic disease for the first time
Multi-sided platform: a community created for and by the silver generation that offers
integrated products and a whole world of treatments
1
2
3
4
5
BUSINESS MODEL INNOVATIONS
FITNESS INCENTIVES
64. 64
Founded in Amsterdam in 2012, THNK is a
‘C’ School that combines venture design and
innovation leadership to build human-centred
systems for a better future.
THNK has over 250 innovation leaders from
more than 40 countries in its executive
community. It has trained thousands of
professionals through corporate and online
programs.
THNK works for leading organizations like
Vodafone, Nike, Philips, AT&T, Asics,
McKinsey & Company, Shell, Cisco,
Booking.com, Genentech, Stanford, Carbon
War Room.
THNK has programs in Amsterdam,
Vancouver, Silicon Valley, Shanghai and
Lisbon.
65. 65
“A combination of unexpected, deep
collaboration and learning-by-doing amid
real life problem-solving makes the anti-
classroom of THNK stand out.”
FORBES MAGAZINE
November 2014
69. 69
THNK, SCHOOL OF CREATIVE
LEADERSHIP
Haarlemmerweg 8A | 1014 BE
Amsterdam
The Netherlands
Phone: +31(0) 20 684 25 06
info@thnk.org
www.thnk.org
THNK, SCHOOL OF CREATIVE
LEADERSHIP
Haarlemmerweg 8A | 1014 BE
Amsterdam
The Netherlands
info@thnk.org
www.thnk.org
THNK Health - Shaping the future of personal health
Contact: Bas Verhart – bas.verhart@thnk.org