1. The Route From Local to Global:
Managing the Jones Lang LaSalle
brand on a worldwide scale
Brant Long Global - Jones Lang
LaSalle
Jens Lundgaard - Brandworkz
Sponsored by: Organised by:

2. Singled Out: Building a single
view of your customer to unlock
multi-channel marketing success
Debbie Oates - Experian Marketing
Services
Sponsored by: Organised by:

3. Delivering Realtime CRM to
Engage the Connected Consumer
OI Janus - EHS 4D
Sponsored by: Organised by:

4. How HRS Use Magiq's Real-Time Personalization
& Targeting Technology to "Mobilise" Their Web
Presence, their Marketing and Telesales Teams
Jon West - HRS, Hotel Reservation
Service
Malcolm Duckett - Magiq
Sponsored by: Organised by:

5. How HRS use Magiq's real-time personalisation &
targeting technology to "mobilise" their web
presence, their marketing and telesales teams
Jon West,
Managing Director, HRS UK
Malcolm Duckett,
CEO, Magiq
The Hotel Portal
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6. Agenda
• About the companies
• HRS’s application of Magiq
• Next steps with LifecycleMAGIQ for HRS
• LifecycleMAGIQ
• Conclusions
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7. Magiq
• Magiq is the Lifecycle Marketing Company
– LifecycleMAGIQ is a real-time cross-channel Lifecycle Marketing
solution for online Marketers
• LifecycleMAGIQ is built on sister company
Celebrus’s award-winning technology
– Celebrus technology used by leading brands and businesses,
including AXA, Hiscox, HSBC, GHD, Hilton,
Compare the Market, Shop Direct, JD Williams, and more ….
• LifecycleMAGIQ is a cloud-based service,
using Amazon’s EC2 cloud computing platform
– Secure and trusted
– Global and scalable
– Affordable pricing that can grow with your success
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8. HRS & HRS Corporate
• HRS – The Hotel Portal.
– The world’s largest hotel booking portal
– 10 million visits each month
– Celebrating 40 years of operation in 2012
– Head office in Cologne, with offices in London, Moscow, Paris, Rome,
Istanbul, Shanghai, Warsaw and soon Singapore.
– Over 250,000 hotels, bookable online with real-time availability and instant
confirmation
– Over 30,000 corporate customers from small SMEs to global players
– 100% fee free - no joining fee, no commissions and no hidden charges
– Unbeatable rates – corporate discounts of up to 30% off BAR
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9. Initial Application
Lead Generation
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10. HRS & Magiq
• HRS were one of Magiq’s first customers, and have
been using Magiq on our UK site since 2010
• Our initial application was to capture details of
“hot prospects” to provide leads for our sales teams
• Magiq worked well because:
– It automatically captured visitor data (phone, company, location)
– Automatically scored visitors, and identified very active visitors,
making their data available for instant download
– Required zero setup or management to do this, once the
one-time Magiq Insert was in place.
– We have downloaded over 7,000 records this month alone
• These records also provide visitor profile data,
– Like device type, search terms, campaign responses etc.
Copyright Magiq Limited 2012

11. The Mobile Application
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12. HRS Mobile Apps
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13. HRS Mobile Apps
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14. Dynamic Mobile Personalisation
The same page on Front page on PC
iPhone, optimised by (Flash and AJAX)
MAGIQ to promote
iPhone App
No Tags, No changes to site or CMS
Implementation time: 20 minutes
Copyright Magiq Limited 2012

15. Many applications, and affordable too!
• …and we did exactly the same for Blackberry
• Magiq proved super easy to use
– A single Trigger, overlays appropriate content
based on user’s device type
– Triggers are set up by marketing team (not programmers)
– No changes to site or web pages
• Today we have around 25 triggers that personalise
the site based on visitor’s history, search terms and
registration state
• Its affordable with full budget control
– so no nasty surprises!
Copyright Magiq Limited 2012

16. Where Next?
• We are waiting to upgrade to LifecycleMAGIQ
• We anticipate that the ability to extend our
personalised marketing to email and CRM channels
will be very powerful
• The ability to track individual visitor’s lifecycles will
extend our ability to target them with
the right message at the right time
– …and we are expecting to emulate the conversion success stories
other Magiq customers are reporting.
• We are also looking forward to being able to define
new customer behaviours on-the-fly, and use these to
target visitors and customers even more accurately
Copyright Magiq Limited 2012

17. LifecycleMAGIQ
Copyright Magiq Limited 2012

18. How does LifecycleMAGIQ work?
• Captures data from each web visitor
– Visits, Behaviours, Campaign, Search, Entered Data, Environment
• Uses this to build “MAGIQprofiles” for each visitor
– Updated in real-time, maintained over long-term
– Uses combination of cookies and customer data to track over time, devices,
and even dropped-cookies.
• Lets the user build Triggers that fire when a visitor matches a
defined profile
• Triggers fire Actions that:
– Push content into the visitor’s web pages
– Call dotMailer to send email campaigns
– Create/update new customer records in dotMailer or Salesforce.com
– Send Alerts/Tasks to Salesforce.com
– Can be integrated with other systems via its SOAP API
• …or in pictures…
Copyright Magiq Limited 2012

19. How does LifecycleMAGIQ work?
Copyright Magiq Limited 2012

20. What will LifecycleMAGIQ do for me?
• Lifecycle & relevance marketing are proven
techniques to increase sales, conversions
and customer retention.
• We have seen customers:
– Increase conversion by 15% with a single personalised banner
– Run targeted telesales campaigns with a 30% close rate
– Increase average revenue per email by 10 times…
• LifecycleMAGIQ supports a wide range of Solutions,
with a broad set of Features, each of which works to
deliver on these business objectives…
Copyright Magiq Limited 2012

21. LifecycleMAGIQ Features & Solutions
Copyright Magiq Limited 2012

22. Conclusions
• Cloud-based, real-time personalisation really works
• LifecycleMAGIQ is the world’s first
Lifecycle Marketing Solution
• LifecycleMAGIQ is a Complete Solution
– Visitor Profiling and Tracking
– Real-Time Cross-Channel Messaging & Personalisation
– Performance Measurement, Management & Optimisation
– Campaign, Messaging, Conversion and Purchase Attribution
– Complete Data Capture
• Talk to the team and find out how LifecycleMAGIQ
could help you..
Copyright Magiq Limited 2012

23. Come to stand F28 to learn more about Magiq
Thank you
Questions?
or visit
www.hrscorporate.co
m
Copyright Magiq Limited 2012

24. Discover How Aimia is Using IBM Unica's enterprise
Marketing Solutions to Deliver relevant and
personalised Marketing Communications to the
Millions of UK Consumers who collect Nectar loyalty
points
Clive Underdown - EMEA Aimia
Sponsored by: Organised by:

25. Cross-Channel and Multi-Channel
Marketing: One and the same?
Wayne Townsend - ClickSquared
Sponsored by: Organised by: