Facebook posts deleted, removed, left up, deleted again Staff worker posting that she had removed alleged copied items from store – post deleted Coverage in the Metro etc
Humphry Slocombe – ice cream chain with 14 outlets v Dairy Cream with multiple outlets across the US Engages users by being quirky – “ice cream with attitude”
Google – hangouts – video chats Segment audience through Circles Downside – growth is small, few individuals using it, mostly social media experts and other businesses
Works well with companies with a visual focus, stats claims that Pinterest is more popular with female audience BUT Issues of copyright Is it one platform too far?
Subtle promotion of your services. Give your advice away for free and build up a reputation as an expert in your field.