1. Affiliate Marketing Management
Managing Affiliates
A Hands On Guide
Duncan Popham
Managing Director
Total Search Solutions
Affiliate
Marketing

2. The stuff that matters
• Crucial Principles
• Create Your program
• Creative
• Communication
• Conversion
• Commercials
• Classification
• Compromise
• Compliance
• Cuestions?
Affiliate
Marketing

3. Crucial Principles
• Online sales force
• Be fair, generous and courteous
• Willing to learn
• Stay connected
• One-eye on the competition
• Self, Agency or Network Managed
Affiliate
Marketing

4. Create YOUR program
Generate Sales
Increase Exposure to current
customers
Target a specific audience
Increase AOV
“Own” a niche
Rebrand
Affiliate
Marketing

5. Creative
• Links
• Feeds
• Banners
• Newsletters
• Content Units
• Use Everything
• Be bold
Affiliate
Marketing

6. Communication
Broadcast Individual
What have you What have you
got to say, and got to say, and
why? why?
Compile key Identify Target
messages Affiliates
Use all available Ascertain Best
mediums Medium
Push, measure Ask, Listen,
and repeat React
Don’t over do
Don’t not do it!
It, but do it
Affiliate
Marketing

7. Conversions
Pricing
Funnel Faults Merchandising
User Journey
Landing
Promotions
Pages
Seasonality Vouchers
Affiliate
Marketing

8. Commercials
Affiliate
Marketing

9. Classification
User Offers
Voucher Cashback
Content
Feed Driven Blog/Article
Mechanisms
Price Comparison PPC
Behavioural
Pre – Targeting Re-targeting
Email
Targetted List Basket Abandonment
Affiliate
Marketing

10. Compromise
Give Get
Affiliate
Marketing

11. Compliance
• Paid Search Identify
• Voucher Use Engage
• Correct representation Understand
• Domain Hijacking
Mutual Resolution or….
• Ad-ware
End the relationship
• Random Weirdness
Affiliate
Marketing

12. Conclusion
“The more things that you do that begin with C
the more effective your program will be”
Duncan Popham
Total Search Solutions
01277 627220
duncan@totalsearchsolutions.co.uk
@hpops
Affiliate
Marketing