This document summarizes the social media analytics for a Belgian TV show called "The Voice". It shows that the Facebook page gained over 12,000 likes and the Twitter account gained over 700 followers. There were over 11,000 tweets with over 2,500 posts and comments during the airing of the first episode of the season. The most discussed candidates were Suzy, Aline, and Cedric while the most mentioned coaches were Bastian Baker, B.J. Scott, and Marc Pinilla. Brussels generated the most social media messages about the show, making up 44% of the total messages.