This document provides an introduction to Google+ and its key features. It discusses Circles, which allow for contextual privacy settings in sharing; Communities for finding groups with shared interests; Hangouts for video chats; and the benefits of Google+ for businesses, including increased search visibility through Authorship and shared endorsements. Statistics on Google+'s large user base are also presented. The document aims to educate users on how to engage with Google+ and leverage its various sharing, communication, and discovery tools.
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Welcome to Google+
1. Welcome To
Google+
You. Your Community. Your Content.
#higplus
Tara Coomans
@taracoomans
/taracoomans
Chief Brainstormer,
Akamai Marketing
Captivatepreneur,
Go!Captivate
2. •Introduction to Google+
•Using the Google+ Platform
•Google and SEO
•Benefits & Risks you and your business
•Reaching your customers on G+
•Case Studies
#HiG+
3. Meet the Google+ Family
The Beginning, the Middle, the End: Search
YouTube Video for Everyone
Drive Cloud Storage for Docs
Docs Cloud Based Documents
Smart Mail?
5. What’s The Big Deal?
Supercharges Online Relationships
359 Million Active Users
Quick Stats
52,200+ Communities
60% Active USA Users Male
60% USA Users 18-34
60% USA Users 18-34
60% USA Users 18-34
60% USA Users 18-34
Content Control
Search
Blogging
Communities
#HiG+
9. “Speak, Shout or Whisper”
Circles can be ANY
size, including 0.
People can be in
multiple circles.
You can define
who you SHARE
to and RECEIVE
from.
23. Google+ Hangouts
Up to 10 People
Can Be Recorded &
Shared on YouTube
(Hangouts on Air)
Hangout on Air Can
Be Embedded on a
Website
Integrates with
Google Docs
Can Be An Event
36. Resources
G+ on YouTube: googleplusupdates
http://www.google.com/+/learnmore/
GooglePlus Help Community
Gplus Helper
Slideshare.com/TCoomans
https://support.google.com/plus/#topic=3049661
Notas do Editor
I need to quicky introduce you to some of the products that impact and effect G+
They all work together, so it’s sort of hard to talk about G+ without mentioning the others.
Receive AND share based on interests, passions, locations,
I call this Contextual Sharing & Contextual Privacy
You can choose to organize your circles however you’d like. I have organized mine by place as well as interests, organizations.
Last one is different from Facebook and Twitter.
Empty circles
Circles can be extremely small.
Very consistent, not always changing.
We’ll talk about “Shout” a little later.
We’ll talk later about search benefits, but the thing I really want to impress upon you is pros and cons of “public”
Extended Circles, probably most confusing “Friends of friends”
Probably most confusing.
“you set the circles you want included in your circles”
Comments are editable and deletable
Business pages can comment on their own content
@mention someone
Hashtags
Google suggests hashtags based on searches and trends
BTW: Business Pages can interact by +1ing too
+1 the poster and the people who the post was shred with see it Creator resceicves notification.
+1 a post and ppl in your extended circles who also have you in circles may see this “activity update” in their streams.
+1 are more than likes
52,000+ Google Communities
Interests, passions, help
Blocking
Posting to multiple communities is considered “spammy”
Circles are also import
Google is using +1, commenting, following as part of it’s endorsements.
Your endorsements are ONLY shown to people you’ve chosen to share information with. And it only applies to ads.
Privacy: You can remove this feature from your profile by signing on to your account go to SHARED ENDORSEMENTS and UNCHECK the box.
social signals - +1, likes, shares, back links (varying articles)
Set up “Local Business or Place”
Includes maps and local hours
Verification postcard or phone call
Insights =
views & actions last 7 days
including driving directions from Google Maps