ecommerce newsletter 6th june

1. TCL India
Ecommerce: 5 Things to know this week
Newsletter Date: Wednesday 6th June 2012
Bridging the Retail Gap: What Old and New Commerce Can Learn
from Each Other
When e-commerce began, separate financial models.
retailers created two separate Today, the consumer is forcing
and distinct experiences: off- change. Advancements in
line and online. While these technology, particularly the use
different revenue streams lived of mobile devices, are allowing
under one brand umbrella they the two retail environments to
typically confused and frus- mingle. By utilizing mobile
trated the customer with dis- commerce on site, customers The advancements in tech-
tinct pricing, unrelated product are bringing e-commerce into Old and new have to learn nology can provide a num-
assortments, conflicting goals, the physical store with them, to co-exist. ber of paths to merge the
and sometimes completely forcing the...Read More store and digital experi-
ences
Google Shopping: Wanna Play? Gotta Pay
Google's product search number of retailers have ex-
engine, Shopping, will be- pressed optimism that the
gin charging retailers who change will help fight price
want their products to ap- erosion and eliminate low-
pear in search results. The quality merchants."
pay-for-play model may hurt Currently, retailers can provide
certain retailers, but reac- information about their prod-
tion so far has been more ucts and then add them to the
Google shopping will help positive than expected, search listings for free, where
“eliminate low-quality according to Rimm- they are ranked by popularity
Inside this
merchants” Kaufman's Mark Ballard. "A and price. Read More issue:
Facebook Promoted
Posts: Getting
2
How Online Retailers can take advantage of The Latest Adwords Features? Started
Every year, Google outdoes ner as well as help users get
Insights from the
itself in terms of delivering what they want. This current
Global Chief Marketing
2
quality to its users. This year AdWords evolution has in-
Officer Study
2012 is no different. The tran- volved the following key ex-
sition from 2011 to 2012 has pansion areas, with Display
seen Google roll out some Advertising, Mobile Device
astounding features for its targeting, Remarketing, Call The past two years have
Adwords users as well as tracking (for Desktop users), seen amazing growth in the
modify some existing fea- Automated Rules and Dy- targeting options available
on the million+ sites in
tures, to helps us reach our namic Search Ads taking the
Google’s Display Network.
target in a cost effective man- top spots. Read More
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2. Ecommerce: 5 things to know this week
Page 2
Facebook Promoted Posts: Getting Started
Facebook just launched a new to guarantee the message
China E-Commerce
advertising format called Pro- reaches a wider audience than
Market Research moted Posts, which allows a normal Timeline post.
Report Outlook to Page administrators to turn Options include the ability to
2016 - Growing any Timeline post into an ad target posts based on location
Preference for Cash that appears at the top of or language, and page admin-
on Delivery Fans' news feeds. Promoted istrators can track how many
Payment Posts increase the chance people see the post. Any post
that more Fans will see it, and less than three days old, re-
Read More that more of their friends will gardless of type — i.e., status
too. update, photo, video or ques-
For example, if an ecommerce tion — can be promoted using Promoted Posts start at
merchant wants inform Face- this new feature. Promoted $5.00 each , and Pages
book fans about a special Posts are marked as should have a minimum
offer or new product, a Pro- "Sponsored" in news feeds. of 400 Likes before Pro-
Facebook requires that Pages moted Posts can be
5 Best moted Post would be one way
have a minimum...Read More
used.
Ecommerce
Software
Platforms for
Over 1,700 Chief Marketing Officers shared their insights in this study
Small Business
CMOs from midsize firms are covers 1,734 face-to-face inter-
Read
striking a better balance today views with CMOs in 64 coun-
between investing in solutions tries, including 88 marketing
that drive efficiency and those leaders from midsize organiza-
that improve decision making, tions.
10 Ways to foster collaboration, and en- These interviews reveal that
hance customer relationships. CMOs see four challenges as
Boost Sales on pervasive, universal game-
Your How are chief marketing offi- changers: the data explosion,
cers (CMOs) helping their social media, proliferation of
Ecommerce
enterprises cope with the channels and devices, and shift-
Website fundamental shifts transform- ing consumer demographics. Insights from the Global
Check How ing business and the world? Chief Marketing Officer
To find read this report that Study
Read Report
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