2. Business Networks
as Drivers of Cluster
Development
The Process of turning Knowledge Networks into
Commercial Business Networks.
LarsGelsing,lg@business.aau.dk
9. Cluster dynamics
• Not all clusters are particularly succesful
• Which are the factors behind succes?
• What are we looking for, when estimating
succes?
• Earnings for businesses and people
• Entrepreneurial activity
• Jobs
• Innovation
• Specialization in companies and labour
= Commercial effects
LarsGelsing,lg@business.aau.dk
12. Resources for commercial
network processes
• trust creation, credibility establishment, awareness building,
customer education, trial opportunities, distribution and
complementary offerings.
• resources for the commercialization through social relations
and trust building, ability to mobilize resources for the
commercialization through motivating and providing resource
trade -offs and ability to organize resources for the
commercialization and accommodate interconnectedness,
reciprocity and goal coherence.
LarsGelsing,lg@business.aau.dk
Relevant for
• Designers of cluster policies
• Cluster facilitators
Aarikke Stenroos og Sandberg, 2012.