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BusinessNetworksas Driversof ClusterDevelopment
LarsGelsing
AcademicSummit:Innovationandbusinessmodelsinclusters
5September2013
Business Networks
as Drivers of Cluster
Development
The Process of turning Knowledge Networks into
Commercial Business Networks.
LarsGelsing,lg@business.aau.dk
Cluster litterature
LarsGelsing,lg@business.aau.dk
Alfred Marshall, 1842-1924.
Charles Sable,
Michael Piore (1984)
Clusters with high performance
LarsGelsing,lg@business.aau.dk
LarsGelsing,,
lg@business.aau.dk
Subsuppliers
• Taylor made luggage:
LarsGelsing,,
lg@business.aau.dk
Accessories
LarsGelsing,
lg@business.aau.dk
ClustersEmilia Romagna style
PIACENZA
RIMINI
PARMA
REGGIO EMILIA
MODENA
FORLI’
BOLOGNA
FERRARA
RAVENNA
Machine tools
Farm machinery
Food
processing
Textile-clothing industry
Upholstered
furniture
Ceramic
products and
machines for
ceramic
industry
sportscars
Shoes
Biomedical
products
Wood –processing machines
= tech.center
The most famous of them all…
LarsGelsing,lg@business.aau.dk
Cluster dynamics
• Not all clusters are particularly succesful
• Which are the factors behind succes?
• What are we looking for, when estimating
succes?
• Earnings for businesses and people
• Entrepreneurial activity
• Jobs
• Innovation
• Specialization in companies and labour
= Commercial effects
LarsGelsing,lg@business.aau.dk
Cluster dynamics and business
network formation.
LarsGelsing,lg@business.aau.dk
Networks and purposes
• Knowledge networks: sharing knowledge,
expanding the knowledge base.
• Innovation networks: pre-competitive,
explorative activities.
• Commercial networks: strategic alliances.
LarsGelsing,lg@business.aau.dk
Resources for commercial
network processes
• trust creation, credibility establishment, awareness building,
customer education, trial opportunities, distribution and
complementary offerings.
• resources for the commercialization through social relations
and trust building, ability to mobilize resources for the
commercialization through motivating and providing resource
trade -offs and ability to organize resources for the
commercialization and accommodate interconnectedness,
reciprocity and goal coherence.
LarsGelsing,lg@business.aau.dk
Relevant for
• Designers of cluster policies
• Cluster facilitators
Aarikke Stenroos og Sandberg, 2012.
LarsGelsing,lg@business.aau.dk
lg@business.aau.dk
Comments and questions please!

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