TCI2013 Nokia Bridge Program
•Transferir como PPTX, PDF•
4 gostaram•2,554 visualizações
By Matti Vanska, Head of Nokia Bridge Program, Finland, presented at the 16th TCI Global Conference, Kolding 2013.
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a TCI2013 Nokia Bridge Program
Semelhante a TCI2013 Nokia Bridge Program (20)
Mais de TCI Network
Mais de TCI Network (20)
Último
Último (20)
TCI2013 Nokia Bridge Program
- 1. Nokia Bridge Program – New thinking on corporate social responsability Matti Vanska Business Summit: Strategic Innovation Partnerships 4 September 2013
- 2. NOKIA BRIDGE PROGRAM NEW THINKING IN CORPORATE SOCIAL RESPONSIBILITY MATTI VANSKA
- 3. OUTLINE Nokia in 2011 Bridge Program Key results Collaboration with local stakeholders Learnings 1 2 3 4 5
- 4. ASSESSMENT STRATEGY CHANGE NEW ORGANIZATION NEW CULTURE Major reduction of workforce & closing of sites NOKIA IN 20111 NOKIA’S TRANSFORMATION STARTS
- 5. In addition to the financial support ‣ open communication ‣ proactive engagement with employees ‣ proactive engagement with local stakeholders ‣ new mindset and tools are needed to plant the seeds for regrowth NOKIA IN 20111 THE BIRTH OF BRIDGE
- 7. 1st Assist individuals and teams to utilize their capabilities to the fullest BRIDGE PROGRAM2 PRIORITIES 2nd Continue to build the local economies where Nokia plays a driver role 3rd Support Nokia’s renewed strategy and ecosystem
- 8. BRIDGE PROGRAM2 FIVE PATHS TO TAKE THE NEXT STEP
- 9. New York Vancouver Malvern San Diego Capital area, Oulu, Salo,Tampere Copenhagen London Ratingen, Ulm, Berlin Komarom Cluj Bangalore Beijing Singapore Masan BRIDGE PROGRAM2 SCALE
- 10. • Looking for internal talent first • Internal Job fairs when ramping up new organizations (eg Windows Phone R&D) • Bridge participants are priority candidates in Nokia internal positions FIND A NEW JOB WITHIN NOKIA
- 11. FIND A NEW JOB OUTSIDE OF NOKIA • Career Coaching • Job Fairs • Bridge Career Service • Local LinkedIn and Facebook groups
- 12. START A NEW BUSINESS • Coaching and sparring • Encouraging & realistic approach • Collaboration with local incubators • Start-up grants • Support and coaching equally important to financial support
- 13. LEARN SOMETHING NEW • Objective is to increase the chance to find a job quickly • Courses and trainings • In Finland, tight collaboration with local state authorities • Extensive vocational training programs in the factories
- 14. CREATE YOUR OWN PATH • Originally reserved for ideas that could not be pre-defined a. Voluntary work in a developing country b. Setting up a foster home • Todate almost all needs implemented via the first 4 paths
- 15. RESULTS
- 16. • Almost 18 000 employees have been eligible for the Bridge program. • Cumulatively 60% have found their next step by the end of Nokia employment. • Over 1.000 new companies established globally • Overall satisfaction rate (satisfied/very satisfied) related to the Bridge offering is 85%. RESULTS3 BRIDGE IN 2011–2013
- 17. ICT start-ups: 42% Other 38% Professional services and consulting 21% RESULTS3 OVER 1000 NEW START-UPS GLOBALLY
- 18. • 91% of the companies were still active • 18% of the companies had made a technology licensing/idea release agreement with Nokia • 48% had a team (average 3 people), 52% started alone • Average personnel per company 2,1 (2012. 2013 estimate 2,9; 2015 estimate 7,1) RESULTS3 KEY FINDINGS IN START-UP RESEARCH BY AALTO UNIVERSITY IN FINLAND ”Bridge programme's entrepreneurship information has been beneficial 5,73 7”
- 19. Smooth R&D transitions No delivery stops at the factories External reputation Support for Nokia ecosystem Testament of values to Nokia’s employees 1 2 3 4 5 RESULTS3 KEY BENEFITS TO NOKIA
- 20. COLLABORATION
- 21. COLLABORATION4 WITH NATION-WIDE AND LOCAL STAKEHOLDERS NATIONAL COLLABORATION • Ministry of Employment and the Economy • Ministry of Finance • Finnish national innovation system & funding • Invest in Finland LOCAL COLLABORATION • Local employment offices • Universities • Cities • Startup incubators • Learning service providers • Outplacement partners BRIDGE STAKEHOLDERS IN FINLAND
- 22. Accelerating innovation in Copenhagen • Startups • Aalborg University • Students • Researchers • Established companies COLLABORATION4 INNOVATION HARBOR -> COPENHAGEN ICT (CICT)
- 23. LEARNINGS
- 24. KEY LEARNINGS5 BRIDGE PROGRAM 1 Implementation needs to be genuinely based on core values 2 Working tightly with partners but the core of Bridge cannot be outsourced 3 Local leader selected from the impacted people, sufficient seniority4 Globally consistent frame, local implementation
- 25. THANK YOU!