1. Manufacturing Competitiveness –
Imperatives for Australia's Manufacturing Future
Zoran Angelkovski
30 May 2014

2. Manufacturing Competitiveness –
Imperatives for Australia's Manufacturing Future
Zoran Angelkovski
Managing Director, META
30 May 2014

3. The future of Advanced Manufacturing
“Be part of the solution”
“Continue to describe
the problem”
MORE
LESS

4. What is META?
META is a collaborative network of high
potential manufacturing businesses and
researchers aiming to advance Manufacturing.
Through the promotion of leadership and
continuous learning, META members will
accelerate growth and increase the efficiency
and competitiveness of Australia’s
manufacturing industry globally.

5. There is no level
playing field
Its truly a
global game
Single companies vs. collaboration networks
Globalisation: Challenges of Manufacturing

6. Advanced Manufacturing value chain
Mass customisation, sustainability, speed
Suppliers Research Development Manufacturing
Sales, Marketing
& Support
Customers
Advanced manufacturing is the provision of technology, processes and
skills along the whole value chain, including key customers as well as key
suppliers, to continuously improve products and surrounding services in a
reliable and sustainable way, better than any global competitor.

7. Mass customisation – responding to the customer
Customising turntable
technology to apply to a hotel..
Or to the mining industry..

8. Sustainability drives commercial success
What value do you place on
eggs produced here…
Or here…

9. Speed to market – fast fashion
Production lines that are
focused on customer demand..
Finished product from 12 months to
2 weeks, sell more and less waste

10. The key attributes of a successful manufacturer will continue
Source: Simon, Kucher & Partners 2013 (2,746 companies over 20 years).
Key Attributes
1. Extremely ambitious targets
2. Focus and depth
3. Globalisation
4. Innovation
5. Closeness to customers
6. Loyal and highly qualified staff
7. Strong and consistent leadership

11. • Focus on 500 companies/researchers (META 500), across industries, to build
the leadership base and the activity map for META
• Collaboration as a competitive enabler within Industries and between
Industries and Researchers through Collaboration hubs and Collaboration
projects
• Entire value chain of manufacturing (End to End) with a lean foundation to
Business Excellence
• Flexibility to operate in multi industries and markets based on core
capabilities to overcome volatilities of single markets
META strategy

12. • Focus on tangible outcomes
• Industry collaborating with Industry
• Industry collaborating with Universities
• Leveraging existing networks (speed)
META action agenda

13. Hubs & Projects operate at 4 distinctive levels
4 Levels Purpose Partners (Subject matter experts)
Level 1
Community
(hubs only)
Build up personal relationships, capacity and
learning in a geographical area
Existing, long establishedand trusted
organisations with an existing geographical
network
Level 2
Technology &
Process
Foster collaborationon new
technologies, materials, business
models, supply chains etc.
Members with a specific expertise or
organisations recommendedby members
Level 3
Application
Foster collaborationin areas such as Sports,
Health, Logisticsand other applications
Members or organisations with existing
activities where META can add value
Level 4
Industry
Guide Advanced Manufacturingin
industries such as Oil & Gas, Pulp & Paper,
Mining, Forestry etc.
Members, organisationsand consultant experts
open to a collaborative relationship
Integrator of existing community activities
META has identified exciting activities in Australia, but these are too often operating
at a local community level only. One of META’s principles is not to duplicate these
existing activities but to integrate them at a national and cross-industry level.

14. Activities of META
INTERNATIONAL
BENCHMARKING
(Competitiveness)
COLLABORATIVE
ACTIVITIES
META DATABASE
• Best Global Practices – Commercialised
Innovation
• Best Global Practices – Regulatory drivers and
barriers
• Australian Manufacturing competitiveness –
international benchmarking
•Practical workshops with industry to validate
findings
•Collaboration Hubs (subject matter experts)
•Collaboration Projects (proof of concept)
•Collaboration forums (industry: university
commercialised innovation
•Lighthouse Projects (proof of concept)
•Student placement program
•Collaborative networks (industry)
•Companies: data mining – profiling META 500
•Universities: full national capability mapping

15. META has a strong national network of industry and universities
This network can
determine like no
other the future
global
competitiveness of
Australian
manufacturers

16. THANK YOU
www.meta.org.au