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Security, Stability and Sustainability
         Making a Positive Difference in Frontier and Emerging Markets

                                          TBN Annual Conference - London, 25 May 2012
This presentation does not constitute an offer to sell, or a solicitation to buy, any interest. Any such offer or solicitation will be made to qualified investors only by means
                                          of a final offering memorandum and only in those jurisdictions where permitted by law
NOTICE TO INVESTORS

    The limited partnership interests (the “Interests”) in Sarona Frontier Markets Fund 2 LP (the “Fund”) will be offered pursuant to exemptions
    from the prospectus and registration requirements of applicable securities laws in the United States. As a result, the Interests in the Fund
    will be subject to restrictions on their transfer under applicable securities laws. In addition, the terms of the Fund’s limited partnership
    agreement will also contain restrictions on the transfer of these Interests.

    All of the statements made and information contained herein concerning the Interests are qualified in their entirety by reference to the final
    offering memorandum and limited partnership agreement for the Fund.

    In making an investment decision, investors must rely on their own examination of the Fund and the terms of the offering, including the
    merits and risks involved. The securities offered hereby have not been recommended by any federal, state or provincial securities
    commission or regulatory authority. Furthermore, the foregoing authorities have not confirmed the accuracy or determined the adequacy
    of this document. Any representation to the contrary is a criminal offense.

    The Interests in the Fund are subject to restrictions on transferability and resale and may not be transferred or resold except as permitted
    under the United States Securities Act of 1933, as amended, and applicable state securities laws, pursuant to registration or exemption
    therefrom. Investors should be aware that they will be required to bear the financial risks of this investment for an indefinite period of
    time.

    Investment objectives stated herein are goals based on historical results of Sarona’s funds and their typical gross and net exposures. There is
    no guarantee that Sarona’s funds actually will, or are likely to, achieve these objectives.

    This summary is for illustration and discussion purposes only and is not intended to be, nor should it be construed or used as, financial,
    legal, tax or investment advice or an offer to sell, or a solicitation of any offer to buy, an interest in any fund. Sarona Asset Management, Inc.
    (“Sarona”) acts as investment manager to the Fund. Any offer or solicitation of an investment in any fund managed by Sarona may be made
    only by delivery of a fund’s Confidential Offering Memorandum to qualified prospective investors.

    This presentation is provided to you on a confidential basis. This presentation may not be reproduced in whole or in part, nor may its
    contents be disclosed to any other person without the prior written consent of Sarona.

2                                                                                                                                            Confidential
ABOUT A NEW OLD MODEL
       VIVINA BERLA
THE WORLD IS CHANGING

GDP Growth Rates are Diverging
  8.0%
                                                     Frontier & Emerging Markets
  7.0%

  6.0%

  5.0%

  4.0%

  3.0%

  2.0%

  1.0%
                                                   Developed Markets
  0.0%
         1965        1975                 1985                   1995        2005
                                                                             Source: World Bank (2011)


                      Sarona at TBN Annual Conference, London 25 May 2012                     Confidential
THE WORLD IS CHANGING

2000-2030 GDP Annual Growth Rates


                                                                                               7.1%




                                0.9%



                         Developed World                                           Sarona Target Regions


Source: World Bank (2012), OECD (2012)

                                         Sarona at TBN Annual Conference, London 25 May 2012               Confidential
THE WORLD IS CHANGING

    Share of Nominal GDP
               2010                                                                          2030

           17%

                                                                                                                31%
     5%                                                                    39%




                           78%
                                                                                                     30%

          Developed Countries
          Russia & China
          Sarona Target Regions                                                        Source: World Bank (2012), OECD (2012)


6                                Sarona at TBN Annual Conference, London 25 May 2012                                  Confidential
THE WORLD IS CHANGING

The Phenomenon of Urbanization


                                                 • “Population growth and rapid
                                                   urbanization mean creating the
                                                   equivalent of one new city of one million
                                                   people every week to 2050”*

                                                 • In 2010, 33% of the urban population in
                                                   developing regions lived in slums**
                                                   - Sub-Saharan Africa 62%=200 million
                                                   people
                                                   - Southern Asia 35% =190 million
                                                   people



                                                    *The Anthropocene Journal, March 2012
                                                    ** UN HABITAT State of the World’s Cities 2010/2011

                     Sarona at TBN Annual Conference, London 25 May 2012                                  Confidential
THE WORLD IS CHANGING

The Rising Middle Class : An Engine for Growth
   80


   70                                    Middle Class as % of Global Population

   60


   50


   40


   30


   20


   10


    0
            1500          1600          1700          1820          1913         1950          1980          2005   2025

Source Chart 1: Surjit S. Bhalla, “Second Among Equals: The Middle Class Kingdoms of India and China”, May 2007

                                      Sarona at TBN Annual Conference, London 25 May 2012                             Confidential
THE WORLD IS CHANGING

    SME contributions to GDP



                        37%                                         30%                                          36%


                        16%
                                                                    39%
                                                                                                                 51%
                        47%
                                                                     31%
                                                                                                                 13%
              Low Income Countries                       Middle Income Countries                       High Income Countries


                                                      Informal        SME         Remaining

    Source Chart 2: Small and Medium Enterprises Across the Globe: A new Database, Ayyagari, Beck & Demirguc-Kunt, the World Bank
    Development Research Group, August 2003: "Venture Capital for Development" Patricof & Sunderland, August 2005


9                                         Sarona at TBN Annual Conference, London 25 May 2012                                   Confidential
AID IS NOT ‘THE’ SOLUTION

                                      Aid and Growth 1970-2000
                                             10 year moving average
                       %                                                                   %




                                                                                               Growth/GDP per capita
             Aid/GNI




 Source: ECIPE Analysis of World Development Indicators Online


                                     Sarona at TBN Annual Conference, London 25 May 2012                               Confidential
AID IS NO LONGER WELCOME


The American – Journal of the American Enterprise Institute
                       3 July 2007




             $300 billion to Africa since 1970:

         “….there is little to show for it in terms of
              economic growth and human
                        development”

                        Paul Kagame
                    President of Rwanda

         (Brendhurst Foundation Discussion Paper 2007)




                                 Sarona at TBN Annual Conference, London 25 May 2012   Confidential
THE UNINTENDED CONSEQUENCES OF AID

 •   Fosters dependency

 •   Distorts markets

 •   Does not increase tax base

 •   Misaligns incentives

 •   Is characterized by fickle capital flows

 •   Rarely yields scalable, sustainable impact

 •   Undermines accountability between government and its citizens

 •   Encourages the best and brightest in “recipient” countries to work for government
     or international NGOs




                            Sarona at TBN Annual Conference, London 25 May 2012      Confidential
SARONA BELIEVES IN AN ALTERNATIVE MODEL


Development of Private Equity Industry in Emerging Economies



• Started in mid-90s

• Managers seek international business experience…
  then come home

• Capitalized by Development Finance Institutions

• Strong emphasis on ESG criteria and positive
  outcomes
• More than just capital




                           Sarona at TBN Annual Conference, London 25 May 2012   Confidential
INVESTORS ARE BEGINNING TO SEE IT TOO




                     Now recognizing the potential




14                   Sarona at TBN Annual Conference, London 25 May 2012   Confidential
INVESTORS ARE BEGINNING TO SEE IT TOO

They want to align their investment with their values

• Ethical
• Environmental
• Social




                           Sarona at TBN Annual Conference, London 25 May 2012   Confidential
SARONA’S VISION

  Working to bring our contribution to Security, Stability and Sustainability

  • Bridge between private capital and entrepreneurial growth in Frontier and
    Emerging Markets

  • Geographic and sector focus on positive change, for all stakeholders, where it is
    most likely to occur, given the appropriate inputs

  •   Alignment of interests

  • Focus on positive outcomes valuable to “them”, not us

  • Benefiting from long experience and an expanding network of partners and
    supporters (OPIC deserves a special mention)




                           Sarona at TBN Annual Conference, London 25 May 2012          Confidential
TRUE TO OUR ETHICAL AND MORAL VALUES


     • Six decades of investing in Frontier and Emerging markets under the banner of
       “Business Solutions to Poverty”

     • Migrating from a direct investment portfolio to a more scalable, sustainable, and ‘safer’
       model for investors and investees: Private Equity Fund of Funds portfolios



     1953:
     MEDA is
     formed to        1997: Co-founded          2002: Co-founded        2009/10: Sarona
     invest in        Latin America Challenge   MicroVest Capital       Frontier Markets
     Sarona Dairies   Investment Fund           Management              Fund 1 LP
                                                                                                   2012 : Sarona
                                                                                                   Frontier Markets
                                                                                                   Fund 2 LP
        1993: Sarona Risk         1999: Sarona              2007: Sarona Risk 2011: Sarona Asset
        Capital Fund (under       Global                    Capital Fund 1 LP Management Inc.
        various names)            Investment Fund                             spins out of MEDA




17                                  Sarona at TBN Annual Conference, London 25 May 2012                       Confidential
WHAT WE LOOK FOR IN OUR GPS…AND WE LOOK HARD!

                                • Local presence, knowledge, experience: an ‘edge’
 Frontier Market Focus          • Narrow focus on a strong geography and/or sector
                                • Active value-add approach, relevant to frontier markets

                                • Target profitable deals in growth stage companies
 Profit Focus                   • Value-add: Transform companies to world class excellence
                                • Move companies from low to higher liquidity market

                                • Transparent and recognized valuation practices
 ILPA Adherence                 • High quality legal documents
                                • Strong governance; alignment of interests
                                • Diversification, selection, due diligence pre-deal
 Risk Mitigation                • Monitoring, active management and proximity post-deal
                                • Experience and thoughtfulness at all times

                                • Explicitly driven by progressive values
 Positive Outcome Focus         • Small/mid-market companies; internal demand of mid-class
                                • Leaders in implementing ESG criteria

18                        Sarona at TBN Annual Conference, London 25 May 2012          Confidential
STABILITY THROUGH LONG TERM DIVERSIFICATION



     Portfolio Exposure                Portfolio Exposure                                  Portfolio Exposure
          by Region                            by Sector                                           by Country




        Latin America/Caribbean   Agribusiness               Health                       India       Mexico      Philippines
        Africa                    Info/Communication Tech    Education                    Turkey      Thailand    Other (32
        South Asia                Consumer Goods             Affordable Housing           Kenya       Indonesia   countries)
        East Asia                 Clean energy               Professional Services        Peru        Morocco
                                  Financial Services         Sustainable Forestry
                                  Light Manufacturing        Water




19                                  Sarona at TBN Annual Conference, London 25 May 2012                            Confidential
SARONA’S IMPACT SO FAR




     Investible Universe
     China and Russia
     Developed Markets




41 countries               15,156,215 - Clients Served                             11 funds
                           19,100 - Permanent Employees                            54 Companies
3 continents               198.5 - Renewable Energy Megawatts                      12 sectors

                             Sarona at TBN Annual Conference, London 25 May 2012              Confidential
Questions & Answers
saronafund.com
         Gerhard Pries                                          Vivina Berla
   sarona@saronafund.com                                 europe@saronafund.com
        +1.519.883.7557                                      +31.20.798.13.10
    110 -1B Frobisher Drive                           HFC Plaza, Gustav Mahlerplein 3
Waterloo ON • N2V 2G7 • Canada                    Amsterdam • 1082 MS • The Netherlands

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Vivina Berla, Sarona Asset Management – "Security, Stability and Sustainability" handout version

  • 1. Security, Stability and Sustainability Making a Positive Difference in Frontier and Emerging Markets TBN Annual Conference - London, 25 May 2012 This presentation does not constitute an offer to sell, or a solicitation to buy, any interest. Any such offer or solicitation will be made to qualified investors only by means of a final offering memorandum and only in those jurisdictions where permitted by law
  • 2. NOTICE TO INVESTORS The limited partnership interests (the “Interests”) in Sarona Frontier Markets Fund 2 LP (the “Fund”) will be offered pursuant to exemptions from the prospectus and registration requirements of applicable securities laws in the United States. As a result, the Interests in the Fund will be subject to restrictions on their transfer under applicable securities laws. In addition, the terms of the Fund’s limited partnership agreement will also contain restrictions on the transfer of these Interests. All of the statements made and information contained herein concerning the Interests are qualified in their entirety by reference to the final offering memorandum and limited partnership agreement for the Fund. In making an investment decision, investors must rely on their own examination of the Fund and the terms of the offering, including the merits and risks involved. The securities offered hereby have not been recommended by any federal, state or provincial securities commission or regulatory authority. Furthermore, the foregoing authorities have not confirmed the accuracy or determined the adequacy of this document. Any representation to the contrary is a criminal offense. The Interests in the Fund are subject to restrictions on transferability and resale and may not be transferred or resold except as permitted under the United States Securities Act of 1933, as amended, and applicable state securities laws, pursuant to registration or exemption therefrom. Investors should be aware that they will be required to bear the financial risks of this investment for an indefinite period of time. Investment objectives stated herein are goals based on historical results of Sarona’s funds and their typical gross and net exposures. There is no guarantee that Sarona’s funds actually will, or are likely to, achieve these objectives. This summary is for illustration and discussion purposes only and is not intended to be, nor should it be construed or used as, financial, legal, tax or investment advice or an offer to sell, or a solicitation of any offer to buy, an interest in any fund. Sarona Asset Management, Inc. (“Sarona”) acts as investment manager to the Fund. Any offer or solicitation of an investment in any fund managed by Sarona may be made only by delivery of a fund’s Confidential Offering Memorandum to qualified prospective investors. This presentation is provided to you on a confidential basis. This presentation may not be reproduced in whole or in part, nor may its contents be disclosed to any other person without the prior written consent of Sarona. 2 Confidential
  • 3. ABOUT A NEW OLD MODEL VIVINA BERLA
  • 4. THE WORLD IS CHANGING GDP Growth Rates are Diverging 8.0% Frontier & Emerging Markets 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% Developed Markets 0.0% 1965 1975 1985 1995 2005 Source: World Bank (2011) Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 5. THE WORLD IS CHANGING 2000-2030 GDP Annual Growth Rates 7.1% 0.9% Developed World Sarona Target Regions Source: World Bank (2012), OECD (2012) Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 6. THE WORLD IS CHANGING Share of Nominal GDP 2010 2030 17% 31% 5% 39% 78% 30% Developed Countries Russia & China Sarona Target Regions Source: World Bank (2012), OECD (2012) 6 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 7. THE WORLD IS CHANGING The Phenomenon of Urbanization • “Population growth and rapid urbanization mean creating the equivalent of one new city of one million people every week to 2050”* • In 2010, 33% of the urban population in developing regions lived in slums** - Sub-Saharan Africa 62%=200 million people - Southern Asia 35% =190 million people *The Anthropocene Journal, March 2012 ** UN HABITAT State of the World’s Cities 2010/2011 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 8. THE WORLD IS CHANGING The Rising Middle Class : An Engine for Growth 80 70 Middle Class as % of Global Population 60 50 40 30 20 10 0 1500 1600 1700 1820 1913 1950 1980 2005 2025 Source Chart 1: Surjit S. Bhalla, “Second Among Equals: The Middle Class Kingdoms of India and China”, May 2007 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 9. THE WORLD IS CHANGING SME contributions to GDP 37% 30% 36% 16% 39% 51% 47% 31% 13% Low Income Countries Middle Income Countries High Income Countries Informal SME Remaining Source Chart 2: Small and Medium Enterprises Across the Globe: A new Database, Ayyagari, Beck & Demirguc-Kunt, the World Bank Development Research Group, August 2003: "Venture Capital for Development" Patricof & Sunderland, August 2005 9 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 10. AID IS NOT ‘THE’ SOLUTION Aid and Growth 1970-2000 10 year moving average % % Growth/GDP per capita Aid/GNI Source: ECIPE Analysis of World Development Indicators Online Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 11. AID IS NO LONGER WELCOME The American – Journal of the American Enterprise Institute 3 July 2007 $300 billion to Africa since 1970: “….there is little to show for it in terms of economic growth and human development” Paul Kagame President of Rwanda (Brendhurst Foundation Discussion Paper 2007) Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 12. THE UNINTENDED CONSEQUENCES OF AID • Fosters dependency • Distorts markets • Does not increase tax base • Misaligns incentives • Is characterized by fickle capital flows • Rarely yields scalable, sustainable impact • Undermines accountability between government and its citizens • Encourages the best and brightest in “recipient” countries to work for government or international NGOs Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 13. SARONA BELIEVES IN AN ALTERNATIVE MODEL Development of Private Equity Industry in Emerging Economies • Started in mid-90s • Managers seek international business experience… then come home • Capitalized by Development Finance Institutions • Strong emphasis on ESG criteria and positive outcomes • More than just capital Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 14. INVESTORS ARE BEGINNING TO SEE IT TOO Now recognizing the potential 14 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 15. INVESTORS ARE BEGINNING TO SEE IT TOO They want to align their investment with their values • Ethical • Environmental • Social Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 16. SARONA’S VISION Working to bring our contribution to Security, Stability and Sustainability • Bridge between private capital and entrepreneurial growth in Frontier and Emerging Markets • Geographic and sector focus on positive change, for all stakeholders, where it is most likely to occur, given the appropriate inputs • Alignment of interests • Focus on positive outcomes valuable to “them”, not us • Benefiting from long experience and an expanding network of partners and supporters (OPIC deserves a special mention) Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 17. TRUE TO OUR ETHICAL AND MORAL VALUES • Six decades of investing in Frontier and Emerging markets under the banner of “Business Solutions to Poverty” • Migrating from a direct investment portfolio to a more scalable, sustainable, and ‘safer’ model for investors and investees: Private Equity Fund of Funds portfolios 1953: MEDA is formed to 1997: Co-founded 2002: Co-founded 2009/10: Sarona invest in Latin America Challenge MicroVest Capital Frontier Markets Sarona Dairies Investment Fund Management Fund 1 LP 2012 : Sarona Frontier Markets Fund 2 LP 1993: Sarona Risk 1999: Sarona 2007: Sarona Risk 2011: Sarona Asset Capital Fund (under Global Capital Fund 1 LP Management Inc. various names) Investment Fund spins out of MEDA 17 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 18. WHAT WE LOOK FOR IN OUR GPS…AND WE LOOK HARD! • Local presence, knowledge, experience: an ‘edge’ Frontier Market Focus • Narrow focus on a strong geography and/or sector • Active value-add approach, relevant to frontier markets • Target profitable deals in growth stage companies Profit Focus • Value-add: Transform companies to world class excellence • Move companies from low to higher liquidity market • Transparent and recognized valuation practices ILPA Adherence • High quality legal documents • Strong governance; alignment of interests • Diversification, selection, due diligence pre-deal Risk Mitigation • Monitoring, active management and proximity post-deal • Experience and thoughtfulness at all times • Explicitly driven by progressive values Positive Outcome Focus • Small/mid-market companies; internal demand of mid-class • Leaders in implementing ESG criteria 18 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 19. STABILITY THROUGH LONG TERM DIVERSIFICATION Portfolio Exposure Portfolio Exposure Portfolio Exposure by Region by Sector by Country Latin America/Caribbean Agribusiness Health India Mexico Philippines Africa Info/Communication Tech Education Turkey Thailand Other (32 South Asia Consumer Goods Affordable Housing Kenya Indonesia countries) East Asia Clean energy Professional Services Peru Morocco Financial Services Sustainable Forestry Light Manufacturing Water 19 Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 20. SARONA’S IMPACT SO FAR Investible Universe China and Russia Developed Markets 41 countries 15,156,215 - Clients Served 11 funds 19,100 - Permanent Employees 54 Companies 3 continents 198.5 - Renewable Energy Megawatts 12 sectors Sarona at TBN Annual Conference, London 25 May 2012 Confidential
  • 22. saronafund.com Gerhard Pries Vivina Berla sarona@saronafund.com europe@saronafund.com +1.519.883.7557 +31.20.798.13.10 110 -1B Frobisher Drive HFC Plaza, Gustav Mahlerplein 3 Waterloo ON • N2V 2G7 • Canada Amsterdam • 1082 MS • The Netherlands