Martin Geake's update on Send a Cow TBN Members Day, 20 Nov 2010

1. People, Profit, Planet
Creating Wealth in Africa

2. Holistic approach…
…Sustainable solution
Social
Development
Sustainable
Agriculture
Livestock

3. Delivering real impact
Lives transformed
• 300,000 lives transformed by 2015
• More than 2 million will benefit indirectly
• Building communities
• Creating small businesses
• In harmony with the environment

4. People first
• Over 100,000 people in seven countries
• Working through groups
• Delivering skills, self confidence, dignity
and respect for lasting change
• Sharing knowledge and learning across
communities

6. Profit for all
• Beyond food security / 3 meals a day
• Sustainable businesses providing an
income for education, health and housing
• Employment for the local community
• Educated children – a generation of hope

8. Planet aware
• Conserving not consuming - using local
resources
• Capturing carbon
• Retaining and improving the soil
• Harvesting and conserving water
• Planting trees, using fuel efficient stoves

10. Maximum impact -
Learning, sharing & scaling up
• Peer farmers
• Research and evaluation
• Partnerships
• Pass it on Principle
• Multiplier effect

11. Passing the benefits to all
1
20
120
40
240
2000
Group
Farmers
Farmers
People
PASS IT ON
People
MULTIPLIER EFFECT
People
It costs £30,000 to lift a group out of poverty for good.

12. Strong communities
Social development
Planet conservedSuccessful entrepreneurs
Creating Wealth in Africa