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TBDI2014: Pinterest for the travel Industry

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Travel Blogger Destination Italy
Travel Blogger Destination Italy

TBDI2014: Pinterest for the travel Industry via Nienke Krook @thetraveltester

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FOR THE TOURISM INDUSTRY Pinterest Nienke Krook | @TheTravelTester | #TBDI2014
WE'LL TALK ABOUT: ✔ How Pinterest works ✔ The Power of Pinterest ✔ Setting up your Account ✔ Designing your Pins ✔ Measuring ROI Nienke Krook | @TheTravelTester | #TBDI2014
YET another SOCIAL NETWORK? Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
PINTEREST IS NOT A SOCIAL NETWORK, BUT A visual discovery tool Ben Silbermann (Pinterest co-founder and CEO) Nienke Krook | @TheTravelTester | #TBDI2014
MAKHEO SWU RPEi nTtOxexr:xest WORKS Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
Nienke Krook | @TheTravelTester | #TBDI2014
SETTING UP PINTEREST FOR success Nienke Krook || @@TThheeTTrraavveellTTeesstteerr || ##TTBBDDII22001144
MAKE SURE TO: 1. register as a business Nienke Krook | @TheTravelTester | #TBDI2014
MAKE SURE TO: 1. register as a business 2. optimise your profile Nienke Krook | @TheTravelTester | #TBDI2014
Profile Example
MAKE SURE TO: 1. register as a business 2. optimise your profile 3. set up strong boards Nienke Krook | @TheTravelTester | #TBDI2014
Board by Walks of Italy
Map Board by Itala.it
Group Board by The Barefoot Nomad
Secret Boards Examples
MAKE SURE TO: 1. register as a business 2. optimise your profile 3. set up strong boards 4. make it easy to pin Nienke Krook | @TheTravelTester | #TBDI2014
Adding a pin with the pin-it button: [business.pinterest.com]
Use a WordPress Plugin: 1. Pinterest Pin It Button For Images 2. jQuery Pin It Button For Images
Using widgets [business.pinterest.com/en/widget-builder]
MAKE SURE TO: 1. register as a business 2. optimise your profile 3. set up strong boards 4. make it easy to pin 5. reach out to influencers Nienke Krook | @TheTravelTester | #TBDI2014
Board by The Planet D / Ford Canada
Board by GoWithOh / Sherry Ott
Campaign by Four Seasons
Campaign by Earmark Social & Beers and Beans with Viator
THE POWER OF visual MARKETING Nienke Krook || @@TThheeTTrraavveellTTeesstteerr || ##TTBBDDII22001144
✔ 30 billion pins and millions Source: Pinterest & RJMetrics added daily Nienke Krook | @TheTravelTester | #TBDI2014
✔ 30 billion pins and millions Source: Pinterest & RJMetrics added daily ✔ 55 million monthly active users and growing Nienke Krook | @TheTravelTester | #TBDI2014
✔ 30 billion pins and millions Source: Pinterest & RJMetrics added daily ✔ 55 million monthly active users and growing ✔ over 75% of usage happens on mobile Nienke Krook | @TheTravelTester | #TBDI2014
✔ 30 billion pins and millions added daily ✔ 55 million monthly active users and growing ✔ over 75% of usage happens on mobile ✔ more than 80% of images on Pinterest are re-pins Source: Pinterest & RJMetrics Nienke Krook | @TheTravelTester | #TBDI2014
PLACING THE PIN ITSELF IS THE DROP IN THE WATER, THE RE-PINNING IS THE ripple effect THAT HELPS YOUR BUSINESS GETS DISCOVERED Kevin Knight (Pinterest partner marketing manager) Nienke Krook | @TheTravelTester | #TBDI2014
DESIGNING YOUR pins Nienke Krook | @TheTravelTester | #TBDI2014
CONTENT THAT CONVERTS: ✔ content that provides utility ✔ content that aligns with interests ✔ content that is self-expressive
✔ infographics Infographic by gadventures Nienke Krook | @TheTravelTester | #TBDI2014
✔ checklists checklist by little boxes & bows Nienke Krook | @TheTravelTester | #TBDI2014
✔ tutorials Tutorial by the beauty department Nienke Krook | @TheTravelTester | #TBDI2014
✔ teaser text Teaser text by the travel tester Nienke Krook | @TheTravelTester | #TBDI2014
my tan feet family travel magazine adventurous kate a cruising couple stylecaster
DESIGN TOOLS picmonkey.com canva.com infogr.am
✔ videos Nienke Krook | @TheTravelTester | #TBDI2014
✔ RICH PINS Nienke Krook | @TheTravelTester | #TBDI2014
RETURN ON investment Nienke Krook | @TheTravelTester | #TBDI2014
THE MORE YOU SEE OF WHAT PINNERS LOVE, IDEALLY THE MORE OF THAT TYPE OF CONTENT YOU PROVIDE, THE happier PEOPLE GET AND THE MORE WILL VISIT YOUR SITE AND RE-ENGAGE WITH YOU. Steve Patrizi (Pinterest head of partner marketing) Nienke Krook | @TheTravelTester | #TBDI2014
TRACKING METHODS: ✔ pinterest analytics Nienke Krook | @TheTravelTester | #TBDI2014
Pinterest Analytics
Pinterest Analytics
TRACKING METHODS: ✔ pinterest analytics ✔ google analytics Nienke Krook | @TheTravelTester | #TBDI2014
Google Analytics
Google Analytics
Google Analytics
Google Analytics
TRACKING METHODS: ✔ pinterest analytics ✔ google analytics ✔ other tools Nienke Krook | @TheTravelTester | #TBDI2014
tailwindapp.com account and competitor analysis + reports piqora.com analytics & scheduler, help with promotions + reports Other Tools:
ahalogy.com content network with pin optimiser, scheduler and paid opportunities pinalerts.com see what images get pinned from your site real-time Other Tools:
KEY take-aways Nienke Krook | @TheTravelTester | #TBDI2014
KEY TAKE-AWAYS: ✔ Pinterest is a visual discovery tool ✔ Sign-up as a business ✔ Start your strategy with your own website ✔ Reach out to influencers ✔ Explore what works by measuring roi Nienke Krook | @TheTravelTester | #TBDI2014
THE POWER OF SOCIAL MEDIA IS NOT REALLY THE ABILITY TO SELL DIRECTLY TO THE CUSTOMER, BUT TO inspire THAT CUSTOMER TO ACTUALLY TALK ABOUT YOUR BRAND TO OTHER PEOPLE. Simon Mainwaring (branding & social media specialist) Nienke Krook | @TheTravelTester | #TBDI2014
THANK YOU FOR listening Nienke Krook | @TheTravelTester | #TBDI2014
JOIN Mappin Monday Pinterest Travel Community by Skimbaco Lifestyle and The Travel Tester pinterest.com/thetraveltester/mappin-monday
Nienke Krook www.thetraveltester.com info@thetraveltester.com All social media @TheTravelTester Want to Learn More and/or need help? >> thetraveltester.com/ pinterest-for-business << Leave your Details to Stay Updated!

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  • 1. FOR THE TOURISM INDUSTRY Pinterest Nienke Krook | @TheTravelTester | #TBDI2014
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  • 8. PINTEREST IS NOT A SOCIAL NETWORK, BUT A visual discovery tool Ben Silbermann (Pinterest co-founder and CEO) Nienke Krook | @TheTravelTester | #TBDI2014
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  • 10. Nienke Krook | @TheTravelTester | #TBDI2014
  • 11. Nienke Krook | @TheTravelTester | #TBDI2014
  • 12. Nienke Krook | @TheTravelTester | #TBDI2014
  • 13. Nienke Krook | @TheTravelTester | #TBDI2014
  • 14. Nienke Krook | @TheTravelTester | #TBDI2014
  • 15. SETTING UP PINTEREST FOR success Nienke Krook || @@TThheeTTrraavveellTTeesstteerr || ##TTBBDDII22001144
  • 16. MAKE SURE TO: 1. register as a business Nienke Krook | @TheTravelTester | #TBDI2014
  • 17. MAKE SURE TO: 1. register as a business 2. optimise your profile Nienke Krook | @TheTravelTester | #TBDI2014
  • 19. MAKE SURE TO: 1. register as a business 2. optimise your profile 3. set up strong boards Nienke Krook | @TheTravelTester | #TBDI2014
  • 20. Board by Walks of Italy
  • 21. Map Board by Itala.it
  • 22. Group Board by The Barefoot Nomad
  • 24. MAKE SURE TO: 1. register as a business 2. optimise your profile 3. set up strong boards 4. make it easy to pin Nienke Krook | @TheTravelTester | #TBDI2014
  • 25. Adding a pin with the pin-it button: [business.pinterest.com]
  • 26. Use a WordPress Plugin: 1. Pinterest Pin It Button For Images 2. jQuery Pin It Button For Images
  • 28. MAKE SURE TO: 1. register as a business 2. optimise your profile 3. set up strong boards 4. make it easy to pin 5. reach out to influencers Nienke Krook | @TheTravelTester | #TBDI2014
  • 29. Board by The Planet D / Ford Canada
  • 30. Board by GoWithOh / Sherry Ott
  • 31. Campaign by Four Seasons
  • 32. Campaign by Earmark Social & Beers and Beans with Viator
  • 33. THE POWER OF visual MARKETING Nienke Krook || @@TThheeTTrraavveellTTeesstteerr || ##TTBBDDII22001144
  • 34. ✔ 30 billion pins and millions Source: Pinterest & RJMetrics added daily Nienke Krook | @TheTravelTester | #TBDI2014
  • 35. ✔ 30 billion pins and millions Source: Pinterest & RJMetrics added daily ✔ 55 million monthly active users and growing Nienke Krook | @TheTravelTester | #TBDI2014
  • 36. ✔ 30 billion pins and millions Source: Pinterest & RJMetrics added daily ✔ 55 million monthly active users and growing ✔ over 75% of usage happens on mobile Nienke Krook | @TheTravelTester | #TBDI2014
  • 37. ✔ 30 billion pins and millions added daily ✔ 55 million monthly active users and growing ✔ over 75% of usage happens on mobile ✔ more than 80% of images on Pinterest are re-pins Source: Pinterest & RJMetrics Nienke Krook | @TheTravelTester | #TBDI2014
  • 38. PLACING THE PIN ITSELF IS THE DROP IN THE WATER, THE RE-PINNING IS THE ripple effect THAT HELPS YOUR BUSINESS GETS DISCOVERED Kevin Knight (Pinterest partner marketing manager) Nienke Krook | @TheTravelTester | #TBDI2014
  • 39. DESIGNING YOUR pins Nienke Krook | @TheTravelTester | #TBDI2014
  • 40. CONTENT THAT CONVERTS: ✔ content that provides utility ✔ content that aligns with interests ✔ content that is self-expressive
  • 41. ✔ infographics Infographic by gadventures Nienke Krook | @TheTravelTester | #TBDI2014
  • 42. ✔ checklists checklist by little boxes & bows Nienke Krook | @TheTravelTester | #TBDI2014
  • 43. ✔ tutorials Tutorial by the beauty department Nienke Krook | @TheTravelTester | #TBDI2014
  • 44. ✔ teaser text Teaser text by the travel tester Nienke Krook | @TheTravelTester | #TBDI2014
  • 45. my tan feet family travel magazine adventurous kate a cruising couple stylecaster
  • 46. DESIGN TOOLS picmonkey.com canva.com infogr.am
  • 47. ✔ videos Nienke Krook | @TheTravelTester | #TBDI2014
  • 48. ✔ RICH PINS Nienke Krook | @TheTravelTester | #TBDI2014
  • 49.
  • 50. RETURN ON investment Nienke Krook | @TheTravelTester | #TBDI2014
  • 51. THE MORE YOU SEE OF WHAT PINNERS LOVE, IDEALLY THE MORE OF THAT TYPE OF CONTENT YOU PROVIDE, THE happier PEOPLE GET AND THE MORE WILL VISIT YOUR SITE AND RE-ENGAGE WITH YOU. Steve Patrizi (Pinterest head of partner marketing) Nienke Krook | @TheTravelTester | #TBDI2014
  • 52. TRACKING METHODS: ✔ pinterest analytics Nienke Krook | @TheTravelTester | #TBDI2014
  • 55. TRACKING METHODS: ✔ pinterest analytics ✔ google analytics Nienke Krook | @TheTravelTester | #TBDI2014
  • 60. TRACKING METHODS: ✔ pinterest analytics ✔ google analytics ✔ other tools Nienke Krook | @TheTravelTester | #TBDI2014
  • 61. tailwindapp.com account and competitor analysis + reports piqora.com analytics & scheduler, help with promotions + reports Other Tools:
  • 62. ahalogy.com content network with pin optimiser, scheduler and paid opportunities pinalerts.com see what images get pinned from your site real-time Other Tools:
  • 63. KEY take-aways Nienke Krook | @TheTravelTester | #TBDI2014
  • 64. KEY TAKE-AWAYS: ✔ Pinterest is a visual discovery tool ✔ Sign-up as a business ✔ Start your strategy with your own website ✔ Reach out to influencers ✔ Explore what works by measuring roi Nienke Krook | @TheTravelTester | #TBDI2014
  • 65. THE POWER OF SOCIAL MEDIA IS NOT REALLY THE ABILITY TO SELL DIRECTLY TO THE CUSTOMER, BUT TO inspire THAT CUSTOMER TO ACTUALLY TALK ABOUT YOUR BRAND TO OTHER PEOPLE. Simon Mainwaring (branding & social media specialist) Nienke Krook | @TheTravelTester | #TBDI2014
  • 66. THANK YOU FOR listening Nienke Krook | @TheTravelTester | #TBDI2014
  • 67. JOIN Mappin Monday Pinterest Travel Community by Skimbaco Lifestyle and The Travel Tester pinterest.com/thetraveltester/mappin-monday
  • 68. Nienke Krook www.thetraveltester.com info@thetraveltester.com All social media @TheTravelTester Want to Learn More and/or need help? >> thetraveltester.com/ pinterest-for-business << Leave your Details to Stay Updated!