This presentation is a part of the MosesCore project that encourages the development and usage of open source machine translation tools, notably the Moses statistical MT toolkit. MosesCore is supported by the European Commission Grant Number 288487 under the 7th Framework Programme. For the latest updates, follow us on Twitter - #MosesCore

1. TAUS
MACHINE
TRANSLATION
SHOWCASE
The TrueValue of MT to Global Business
10:00 – 10:20
Wednesday, 12 June 2013
Udi Hershkovich
Safaba

2. Safaba Proprietary and Confidential © 2013
June 12 | 2013
The True Value
of MT to Global
Business

3. Safaba Proprietary and Confidential © 2013
Quick Introduction
3
> Enterprise point of view
> Content focus
> Making MT relevant
Customer Experience
Touch Point
One Enterprise
Challenge
MT Value Proposition
MT Challenge
Making MT Relevant
Associated Content /
Channel

4. Safaba Proprietary and Confidential © 2013
The Challenges
4

5. Safaba Proprietary and Confidential © 2013
Awareness & Discovery
The Enterprise Challenge
> Building up a sustainable
brand presence in global
markets
The MT Value Proposition
> Increasing availability and
visibility of content (volume)
5
Global content
development
governance
• Avoid hard-to-learn language
• Assure branding-consistency
• Align content with language
models
Advanced
adaptation to
changing content
• Rapid incremental
adaptions to changes
• Sensitive to changes
> Content alignment
The MT Challenge
Making MT Relevant

6. Safaba Proprietary and Confidential © 2013
Engagement
6
The Enterprise Challenge
The MT Value Proposition
Making MT Relevant
> Transforming visitors into
prospects / growing pipeline
> Increasing sales staff
productivity & success rate
> Providing relevant information
on-demand (and localized
engagement solutions)
> Limited localized content
> Unknown needs
The MT Challenge*
> Automated rapid adaptation
> Content-driven adaptation
> On-demand translation API
> Possibly full feedback loop
* Early market penetration

7. Safaba Proprietary and Confidential © 2013
Delivery
7
The Enterprise Challenge
The MT Value Proposition
Making MT Relevant
> Speeding up time-to-market /
shorter booking-to-revenue
> Greatly increasing the speed
of translation cycles (velocity)
> Nuanced content
> Closing MT<>PE gap
The MT Challenge
> Creative adaptation technologies
> Adaptations allow the RIGHT
data to surface in translation
> Adapt from large set of
possibilities to smaller set of
outcomes
0
1
2
3
4
5
6
7
SMT customization
Data "cleaning"
Large background data
Some adaptations
Advanced adaptations

8. Safaba Proprietary and Confidential © 2013
Support / Retention
8
The Enterprise Challenge
The MT Value Proposition
Making MT Relevant
> Reducing support costs while
improving customer
experience
> Helping transition more
customers to on-line
personalized support
channels (communication)
> Informal language
> Real-time (raw MT)
The MT Challenge
> Normalization
> Reduce
multiple forms to one
> Standardization
> Spelling corrections
> Creative adaptations
> Combination of corporate and
non-standard language
0
1
2
3
4
5
6
Little TM Informal
Language /
UGC
SMT customization
Data "cleaning"
Large background data
Some adaptations
Advanced adaptations

9. Safaba Proprietary and Confidential © 2013
Key Takeaways
9
> MT plays an important role in global customer experience
> The right content creation governance will give MT an edge
> Creative adaptation technologies will realize MT’s true potential !

10. Safaba Proprietary and Confidential © 2013
Thank You!