SlideShare uma empresa Scribd logo

Pseweb

•Transferir como PPT, PDF•
•
T
TAInteractive
Educação
1 de 27
Formulating Web and Social Media Strategy for India PSEWEB, May 2010 Bharat Gera, Web Strategy Adviser
LET ME START WITH A SHORT STORY…
EDUCATING PUSHPA Reinterpreting “Educating Rita”
"Pushpa was a bright spark from early childhood. She was born in a rural area near Hyderabad, too far away to study in the city. Certainly, much too far to study in Canada. But Pushpa was a determined person." IS BEING BORN TALENTED ENOUGH?
PUSHPA’S ASPIRATIONS AND HER PARENTS DESIRE? ? Marry Who? Can I become a web designer!
FRIENDS ADVICE PUSHPA TO PURSUE A JOB? Join an Airline Join a call centre
WHY DON’T I FIND OUT WHAT IS POSSIBLE MYSELF? Perhaps, I can find a better solution!
WIDE GROUP OF FRIENDS INSPIRE HER TO CONSIDER STUDYING ABROAD!
Hooray!!! I am on my way. CANADA, HERE COMES PUSHPA
THE WORLD IS FLATTER OR TILTED TOWARDS ASIA?
CHINA AND JAPAN LEAD ASIA, INDIA GETS CLOSER
INTERNET USAGE IN INDIA HAS GROWN From less than a million users in 1999 to 47 million users in 2009 REACHING A CRITICAL MASS AFTER A DECADE
[object Object],[object Object],Searching for higher education and joining communities for students on these sites is amongst Top 8 activities performed online. MAJOR INTERNET PROPERTIES GET SIGNIFICANT TRAFFIC FROM INDIA Most popular websites in India are :
MOBILE USAGE IS MUCH HIGHER (News as on 1 st Feb 2010) The Mobile Subscriber base in India has crossed 500 million (Source : Afaqs.com reports based on survey by Cellstrat - Feb 01 2010) Mobile internet usage is a recent phenomenon with high growth.
SMALLER TOWNS GETTING ONTO INTERNET BUS FASTER
SOCIAL MEDIA PLATFORMS IN INDIA GET SIGNIFICANT TRAFFIC
SOCIAL MEDIA PLATFORMS ARE HIGHLY POPULAR ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA – AN ERUPTING VOLCANO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA – PROTEST ON FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CELEBRITIES GET ON TWITTER, FACEBOOK Sachin Tendulkar gets 80,000 followers In 24 hrs. Amitabh Bachan Katrina Kaif, Actor
SUMMARY OF TRENDS IN INTERNET USAGE/SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Samsung Corby
FOLLOW THESE SOCIAL MEDIA GURUS FROM INDIA Influential bloggers on social media in India: Gaurav Mishra http://www.gauravonomics.com/blog/ Rajesh Lalwani Blogworks.in Rajiv Dingra Watblog Dina Mehta Mosoci See others on Twitter - bgera
EDUCATION PORTALS/BLOGS IN INDIA
ALEXA RANKING OF POPULAR EDUCATION PORTALS Bharatstudent.com ranked #44 based on traffic for India
CANADIAN UNIVERSITIES/COLLEGES NEED A BIGGER FOOTPRINT IN INDIA International students in Canada Indian Students Opting for study abroad Country   Indian Students (2009) U.S. 104,500 Australia 65000 U.K. 25900 Canada 8000 New Zealand 6040 Singapore 6500 Germany 5900 Others 22000 Source Country No. of Students China 42154 Korea 27440 USA 11317 France  8553 India 7314
SOCIAL MEDIA/WEB STRATEGY FOR INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

Recomendados

Final pseweb 2010 formulating web and social media marketing strategy for i...
Final pseweb 2010 formulating web and social media marketing strategy for i...Final pseweb 2010 formulating web and social media marketing strategy for i...
Final pseweb 2010 formulating web and social media marketing strategy for i...bgera
 
State of Social Media in India | August 2013
State of Social Media in India | August 2013State of Social Media in India | August 2013
State of Social Media in India | August 2013Nabeel Adeni
 
Facebook and India
Facebook and IndiaFacebook and India
Facebook and IndiaIffort
 
ACT-SO @ 35: Many Stories, One Vision of Success
ACT-SO @ 35: Many Stories, One Vision of SuccessACT-SO @ 35: Many Stories, One Vision of Success
ACT-SO @ 35: Many Stories, One Vision of SuccessLeverage Communications
 
The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra Consulting
The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra ConsultingThe Rise of Video and Rich Media Content - Andrew Jenkins, Volterra Consulting
The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra ConsultingDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Cover ok
Cover okCover ok
Cover okDevandy Enda
 
Social networking
Social networkingSocial networking
Social networkingManish Kumar
 
Indians spend 70% of mobile internet time on social, entertainment
Indians spend 70% of mobile internet time on social, entertainmentIndians spend 70% of mobile internet time on social, entertainment
Indians spend 70% of mobile internet time on social, entertainmentKiran Mandrawadkar
 

Recomendados

Final pseweb 2010 formulating web and social media marketing strategy for i...
Final pseweb 2010 formulating web and social media marketing strategy for i...Final pseweb 2010 formulating web and social media marketing strategy for i...
Final pseweb 2010 formulating web and social media marketing strategy for i...bgera
 
State of Social Media in India | August 2013
State of Social Media in India | August 2013State of Social Media in India | August 2013
State of Social Media in India | August 2013Nabeel Adeni
 
Facebook and India
Facebook and IndiaFacebook and India
Facebook and IndiaIffort
 
ACT-SO @ 35: Many Stories, One Vision of Success
ACT-SO @ 35: Many Stories, One Vision of SuccessACT-SO @ 35: Many Stories, One Vision of Success
ACT-SO @ 35: Many Stories, One Vision of SuccessLeverage Communications
 
The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra Consulting
The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra ConsultingThe Rise of Video and Rich Media Content - Andrew Jenkins, Volterra Consulting
The Rise of Video and Rich Media Content - Andrew Jenkins, Volterra ConsultingDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Cover ok
Cover okCover ok
Cover okDevandy Enda
 
Social networking
Social networkingSocial networking
Social networkingManish Kumar
 
Indians spend 70% of mobile internet time on social, entertainment
Indians spend 70% of mobile internet time on social, entertainmentIndians spend 70% of mobile internet time on social, entertainment
Indians spend 70% of mobile internet time on social, entertainmentKiran Mandrawadkar
 
Creative Blogging
Creative BloggingCreative Blogging
Creative BloggingElga Yulwardian
 
Is Social Network A Good Or Curse
Is Social Network A Good Or CurseIs Social Network A Good Or Curse
Is Social Network A Good Or CurseMohammed Ashik
 
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Shakir Ali
 
Round Corner Social Media
Round Corner Social MediaRound Corner Social Media
Round Corner Social MediaHridyesh Basall
 
Social Media On The Move
Social Media On The MoveSocial Media On The Move
Social Media On The MoveChardfm
 
A social media story
A social media storyA social media story
A social media storyTekriti
 
Agriculture is Using Social Media, How and Why
Agriculture is Using Social Media, How and Why Agriculture is Using Social Media, How and Why
Agriculture is Using Social Media, How and Why John Blue
 
Small Business - crafting your online presence
Small Business - crafting your online presenceSmall Business - crafting your online presence
Small Business - crafting your online presenceAndy Heath
 
Learning 2.0 4 2 2012
Learning 2.0 4 2 2012Learning 2.0 4 2 2012
Learning 2.0 4 2 2012Auburn University
 
Social networking
Social networkingSocial networking
Social networkingIshwor Green
 
Social media
Social mediaSocial media
Social mediaAnne Adrian
 
Social Media Risks (Updated Feb 2017)
Social Media Risks (Updated Feb 2017)Social Media Risks (Updated Feb 2017)
Social Media Risks (Updated Feb 2017)Jeffrey Yeo BCCE, CERM
 
Tai web 3
Tai web 3Tai web 3
Tai web 3TAInteractive
 
Questionnaire
QuestionnaireQuestionnaire
QuestionnaireJennifer Gorvin
 
VFV-Virtual Family Visit
VFV-Virtual Family VisitVFV-Virtual Family Visit
VFV-Virtual Family VisitTAInteractive
 
Interview
InterviewInterview
InterviewJennifer Gorvin
 
SubGab
SubGabSubGab
SubGabcalmeyn
 
Cii healthcare presentation
Cii healthcare presentationCii healthcare presentation
Cii healthcare presentationTAInteractive
 
Entrepreneur 2b or not 2 b indo german
Entrepreneur 2b or not 2 b indo germanEntrepreneur 2b or not 2 b indo german
Entrepreneur 2b or not 2 b indo germanTAInteractive
 
Planning
PlanningPlanning
PlanningJennifer Gorvin
 
Cloud computing
Cloud computingCloud computing
Cloud computingTAInteractive
 
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEMCreativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEMBabasab Patil
 

Mais conteúdo relacionado

Mais procurados

Is Social Network A Good Or Curse
Is Social Network A Good Or CurseIs Social Network A Good Or Curse
Is Social Network A Good Or CurseMohammed Ashik
 
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Shakir Ali
 
Round Corner Social Media
Round Corner Social MediaRound Corner Social Media
Round Corner Social MediaHridyesh Basall
 
Social Media On The Move
Social Media On The MoveSocial Media On The Move
Social Media On The MoveChardfm
 
A social media story
A social media storyA social media story
A social media storyTekriti
 
Agriculture is Using Social Media, How and Why
Agriculture is Using Social Media, How and Why Agriculture is Using Social Media, How and Why
Agriculture is Using Social Media, How and Why John Blue
 
Small Business - crafting your online presence
Small Business - crafting your online presenceSmall Business - crafting your online presence
Small Business - crafting your online presenceAndy Heath
 

Mais procurados (12)

Creative Blogging
Creative BloggingCreative Blogging
Creative Blogging
 
Is Social Network A Good Or Curse
Is Social Network A Good Or CurseIs Social Network A Good Or Curse
Is Social Network A Good Or Curse
 
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
Digital Branding Strategies For Entrepreneurial Organizations Social Media ...
 
Round Corner Social Media
Round Corner Social MediaRound Corner Social Media
Round Corner Social Media
 
Social Media On The Move
Social Media On The MoveSocial Media On The Move
Social Media On The Move
 
A social media story
A social media storyA social media story
A social media story
 
Agriculture is Using Social Media, How and Why
Agriculture is Using Social Media, How and Why Agriculture is Using Social Media, How and Why
Agriculture is Using Social Media, How and Why
 
Small Business - crafting your online presence
Small Business - crafting your online presenceSmall Business - crafting your online presence
Small Business - crafting your online presence
 
Learning 2.0 4 2 2012
Learning 2.0 4 2 2012Learning 2.0 4 2 2012
Learning 2.0 4 2 2012
 
Social networking
Social networkingSocial networking
Social networking
 
Social media
Social mediaSocial media
Social media
 
Social Media Risks (Updated Feb 2017)
Social Media Risks (Updated Feb 2017)Social Media Risks (Updated Feb 2017)
Social Media Risks (Updated Feb 2017)
 

Destaque

VFV-Virtual Family Visit
VFV-Virtual Family VisitVFV-Virtual Family Visit
VFV-Virtual Family VisitTAInteractive
 
Cii healthcare presentation
Cii healthcare presentationCii healthcare presentation
Cii healthcare presentationTAInteractive
 
Entrepreneur 2b or not 2 b indo german
Entrepreneur 2b or not 2 b indo germanEntrepreneur 2b or not 2 b indo german
Entrepreneur 2b or not 2 b indo germanTAInteractive
 
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEMCreativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEMBabasab Patil
 

Destaque (10)

Tai web 3
Tai web 3Tai web 3
Tai web 3
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
VFV-Virtual Family Visit
VFV-Virtual Family VisitVFV-Virtual Family Visit
VFV-Virtual Family Visit
 
Interview
InterviewInterview
Interview
 
SubGab
SubGabSubGab
SubGab
 
Cii healthcare presentation
Cii healthcare presentationCii healthcare presentation
Cii healthcare presentation
 
Entrepreneur 2b or not 2 b indo german
Entrepreneur 2b or not 2 b indo germanEntrepreneur 2b or not 2 b indo german
Entrepreneur 2b or not 2 b indo german
 
Planning
PlanningPlanning
Planning
 
Cloud computing
Cloud computingCloud computing
Cloud computing
 
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEMCreativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
Creativity PPT ON ENTERPRENUER MANAGEMENT MBA 4 SEM
 

Semelhante a Pseweb

Enabling Social Change through Social Media
Enabling Social Change through Social MediaEnabling Social Change through Social Media
Enabling Social Change through Social MediaNabeel Adeni
 
Café Thought Social Media Marketing Strategies for India
Café Thought Social Media Marketing Strategies for IndiaCafé Thought Social Media Marketing Strategies for India
Café Thought Social Media Marketing Strategies for IndiaCafé Thought
 
Juara social media methodology report (english)
Juara social media methodology report (english)Juara social media methodology report (english)
Juara social media methodology report (english)Takhta Pandu Padmanegara
 
Final Report Shinjon Sengupta.pdf
Final Report Shinjon Sengupta.pdfFinal Report Shinjon Sengupta.pdf
Final Report Shinjon Sengupta.pdfSoumyajitKarmakar7
 
Usage of Social Media on Phones in India
Usage of Social Media on Phones in IndiaUsage of Social Media on Phones in India
Usage of Social Media on Phones in IndiaPALLAV GROVER
 
Brand Building Through Social Media & Internet
Brand Building Through Social Media & InternetBrand Building Through Social Media & Internet
Brand Building Through Social Media & InternetIffort
 
Top 5 Social Networking Sites Dominating the Indian Market.pdf
Top 5 Social Networking Sites Dominating the Indian Market.pdfTop 5 Social Networking Sites Dominating the Indian Market.pdf
Top 5 Social Networking Sites Dominating the Indian Market.pdfDigital Partner
 
PPT on Social Media
PPT on Social MediaPPT on Social Media
PPT on Social MediaRAGHAV GUPTA
 
Getting down to business with social media
Getting down to business with social mediaGetting down to business with social media
Getting down to business with social mediaAndrew Careaga
 
To study the perception towards Facebook Marketing in Surat city
To study the perception towards Facebook Marketing in Surat cityTo study the perception towards Facebook Marketing in Surat city
To study the perception towards Facebook Marketing in Surat cityNiyati Patel
 
T study the percaption towards Facebook Marketing in Surat city
T study the percaption towards Facebook Marketing in Surat cityT study the percaption towards Facebook Marketing in Surat city
T study the percaption towards Facebook Marketing in Surat cityNiyati Patel
 
Asia Social Networks Trivia
Asia Social Networks TriviaAsia Social Networks Trivia
Asia Social Networks TriviaShalabh Pandey
 
Social media baithak: Information Handout and reports
Social media baithak: Information Handout and reportsSocial media baithak: Information Handout and reports
Social media baithak: Information Handout and reportsSanjukta Basu
 
A social media story
A social media storyA social media story
A social media storyguest745464
 
Impact of social media in pakistan
Impact of social media in pakistanImpact of social media in pakistan
Impact of social media in pakistanshifa-aisha
 
Is social media as powerful as we think
Is social media as powerful as we thinkIs social media as powerful as we think
Is social media as powerful as we thinkRachael Nagelberg
 
Social Media in the Indian non profit context
Social Media in the Indian non profit contextSocial Media in the Indian non profit context
Social Media in the Indian non profit contextSanjukta Basu
 
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Sanjukta Basu
 

Semelhante a Pseweb (20)

Enabling Social Change through Social Media
Enabling Social Change through Social MediaEnabling Social Change through Social Media
Enabling Social Change through Social Media
 
Midterm Report.pdf
Midterm Report.pdfMidterm Report.pdf
Midterm Report.pdf
 
Café Thought Social Media Marketing Strategies for India
Café Thought Social Media Marketing Strategies for IndiaCafé Thought Social Media Marketing Strategies for India
Café Thought Social Media Marketing Strategies for India
 
Juara social media methodology report (english)
Juara social media methodology report (english)Juara social media methodology report (english)
Juara social media methodology report (english)
 
Final Report Shinjon Sengupta.pdf
Final Report Shinjon Sengupta.pdfFinal Report Shinjon Sengupta.pdf
Final Report Shinjon Sengupta.pdf
 
Usage of Social Media on Phones in India
Usage of Social Media on Phones in IndiaUsage of Social Media on Phones in India
Usage of Social Media on Phones in India
 
Brand Building Through Social Media & Internet
Brand Building Through Social Media & InternetBrand Building Through Social Media & Internet
Brand Building Through Social Media & Internet
 
Top 5 Social Networking Sites Dominating the Indian Market.pdf
Top 5 Social Networking Sites Dominating the Indian Market.pdfTop 5 Social Networking Sites Dominating the Indian Market.pdf
Top 5 Social Networking Sites Dominating the Indian Market.pdf
 
Facebook
FacebookFacebook
Facebook
 
PPT on Social Media
PPT on Social MediaPPT on Social Media
PPT on Social Media
 
Getting down to business with social media
Getting down to business with social mediaGetting down to business with social media
Getting down to business with social media
 
To study the perception towards Facebook Marketing in Surat city
To study the perception towards Facebook Marketing in Surat cityTo study the perception towards Facebook Marketing in Surat city
To study the perception towards Facebook Marketing in Surat city
 
T study the percaption towards Facebook Marketing in Surat city
T study the percaption towards Facebook Marketing in Surat cityT study the percaption towards Facebook Marketing in Surat city
T study the percaption towards Facebook Marketing in Surat city
 
Asia Social Networks Trivia
Asia Social Networks TriviaAsia Social Networks Trivia
Asia Social Networks Trivia
 
Social media baithak: Information Handout and reports
Social media baithak: Information Handout and reportsSocial media baithak: Information Handout and reports
Social media baithak: Information Handout and reports
 
A social media story
A social media storyA social media story
A social media story
 
Impact of social media in pakistan
Impact of social media in pakistanImpact of social media in pakistan
Impact of social media in pakistan
 
Is social media as powerful as we think
Is social media as powerful as we thinkIs social media as powerful as we think
Is social media as powerful as we think
 
Social Media in the Indian non profit context
Social Media in the Indian non profit contextSocial Media in the Indian non profit context
Social Media in the Indian non profit context
 
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
Indian Social Media trend: Why Nonprofits, Academics, Informal sectors don't ...
 

Mais de TAInteractive

Rich internet application (ria)
Rich internet application (ria)Rich internet application (ria)
Rich internet application (ria)TAInteractive
 
Hospital Information Display System (HIDS)
Hospital Information Display System (HIDS)Hospital Information Display System (HIDS)
Hospital Information Display System (HIDS)TAInteractive
 

Mais de TAInteractive (6)

Ruby on rails
Ruby on railsRuby on rails
Ruby on rails
 
Ruby on rails
Ruby on railsRuby on rails
Ruby on rails
 
Rich internet application (ria)
Rich internet application (ria)Rich internet application (ria)
Rich internet application (ria)
 
Mobile os an intro
Mobile os an introMobile os an intro
Mobile os an intro
 
Android
AndroidAndroid
Android
 
Hospital Information Display System (HIDS)
Hospital Information Display System (HIDS)Hospital Information Display System (HIDS)
Hospital Information Display System (HIDS)
 

Último

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxRamakrishna Reddy Bijjam
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...EduSkills OECD
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfChris Hunter
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibitjbellavia9
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 

Último (20)

Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docxPROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 

Pseweb

  • 1. Formulating Web and Social Media Strategy for India PSEWEB, May 2010 Bharat Gera, Web Strategy Adviser
  • 2. LET ME START WITH A SHORT STORY…
  • 3. EDUCATING PUSHPA Reinterpreting “Educating Rita”
  • 4. "Pushpa was a bright spark from early childhood. She was born in a rural area near Hyderabad, too far away to study in the city. Certainly, much too far to study in Canada. But Pushpa was a determined person." IS BEING BORN TALENTED ENOUGH?
  • 5. PUSHPA’S ASPIRATIONS AND HER PARENTS DESIRE? ? Marry Who? Can I become a web designer!
  • 6. FRIENDS ADVICE PUSHPA TO PURSUE A JOB? Join an Airline Join a call centre
  • 7. WHY DON’T I FIND OUT WHAT IS POSSIBLE MYSELF? Perhaps, I can find a better solution!
  • 8. WIDE GROUP OF FRIENDS INSPIRE HER TO CONSIDER STUDYING ABROAD!
  • 9. Hooray!!! I am on my way. CANADA, HERE COMES PUSHPA
  • 10. THE WORLD IS FLATTER OR TILTED TOWARDS ASIA?
  • 11. CHINA AND JAPAN LEAD ASIA, INDIA GETS CLOSER
  • 12. INTERNET USAGE IN INDIA HAS GROWN From less than a million users in 1999 to 47 million users in 2009 REACHING A CRITICAL MASS AFTER A DECADE
  • 13.
  • 14. MOBILE USAGE IS MUCH HIGHER (News as on 1 st Feb 2010) The Mobile Subscriber base in India has crossed 500 million (Source : Afaqs.com reports based on survey by Cellstrat - Feb 01 2010) Mobile internet usage is a recent phenomenon with high growth.
  • 15. SMALLER TOWNS GETTING ONTO INTERNET BUS FASTER
  • 16. SOCIAL MEDIA PLATFORMS IN INDIA GET SIGNIFICANT TRAFFIC
  • 17.
  • 18.
  • 19.
  • 20. CELEBRITIES GET ON TWITTER, FACEBOOK Sachin Tendulkar gets 80,000 followers In 24 hrs. Amitabh Bachan Katrina Kaif, Actor
  • 21.
  • 22. FOLLOW THESE SOCIAL MEDIA GURUS FROM INDIA Influential bloggers on social media in India: Gaurav Mishra http://www.gauravonomics.com/blog/ Rajesh Lalwani Blogworks.in Rajiv Dingra Watblog Dina Mehta Mosoci See others on Twitter - bgera
  • 24. ALEXA RANKING OF POPULAR EDUCATION PORTALS Bharatstudent.com ranked #44 based on traffic for India
  • 25. CANADIAN UNIVERSITIES/COLLEGES NEED A BIGGER FOOTPRINT IN INDIA International students in Canada Indian Students Opting for study abroad Country   Indian Students (2009) U.S. 104,500 Australia 65000 U.K. 25900 Canada 8000 New Zealand 6040 Singapore 6500 Germany 5900 Others 22000 Source Country No. of Students China 42154 Korea 27440 USA 11317 France  8553 India 7314
  • 26.