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Belgacomtv Au Café NuméRique Mars24
Belgacom TV ,[object Object],Au Café Numérique,[object Object]
Introducedby,[object Object],Thierry Briers,[object Object],Marketing Manager Interactive Services,[object Object]
and as guest stars,[object Object]
ChannelsBetween 70 & 90 in basic offer up to extra 40 available in option,[object Object]
Exclusive Content,[object Object],Football “Jupiler Pro League”,[object Object]
	Video OnDemand (VOD),[object Object],More than 700 movies in the catalogue,[object Object]
Channel’s programs ondemand,[object Object],Thousands of catch up, previews and archives,[object Object]
High Definition,[object Object],More and more channels & movies in HD,[object Object]
	PVR features ,[object Object], Record, “pause live TV” and “instant rewind”,[object Object]
Interactive services ,[object Object],”Press the red button...”,[object Object]
	Attractive pricing ,[object Object],Simplified tariffs + irresitible Packs ,[object Object]
Belgacom TV In the box office ?,[object Object]
Belgacom TV today ?,[object Object],752.000 subscribers (e.o. Q 4 2009),[object Object],Representingaround 1.800.000 viewers (2.4 indiv /HH),[object Object],250.000 newcustomers in 2009,[object Object],started 5 yearsagowith zero market share in a historically cablemarket. ,[object Object],	87% of the Belgianpopulation is “covered” & maypotentiallybecome a Belgacom TV customer.,[object Object],80	% with High Definition,[object Object],90 % with 2 streams,[object Object]
Episode of today.“Catch up & TV on demand”,[object Object]
[object Object]
The Interface
The Context,[object Object]
The Interface
The Context,[object Object]
A la carte,[object Object],Business models :,[object Object],	- Free:  ,[object Object],		News (RTL TVI, RTBF, VTM, VRT),[object Object],	- Subscription based (SVOD):,[object Object],RTL Selection  € 5.95,[object Object],		VRT Net Gemist  € 5.95,[object Object],	- Transaction based (VOD):,[object Object],Per items € 0.50 - € 3.50,[object Object],Re-Play,[object Object]
[object Object]
The Interface
The Context,[object Object]
The Interface
The Context,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Sub-category of Belgacom TV’s VOD proposition,[object Object]
Channel’s TV interfaces,[object Object],[object Object]
 direct access to the right content
 Platform independent
 traffic is measurable ,[object Object]
Apr ‘08,[object Object]
May ‘08,[object Object]
June ‘08,[object Object],A la carte,[object Object]
June ‘08,[object Object],A la carte,[object Object]
Apr ‘09,[object Object]
Apr ‘09,[object Object]
Aug ‘09,[object Object],RE-PLAY,[object Object]
Aug ‘09,[object Object],RE-PLAY,[object Object]
Aug ‘09,[object Object]
Sept ‘09,[object Object]
Sept ‘09,[object Object]
Sept ‘09,[object Object]
Mar ‘10,[object Object],A la carte,[object Object]
[object Object]
The Interface

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Belgacomtv Au Café NuméRique Mars24