20 Ideas to "become friends" with Google (SEO for Image Consultants)

20

smart ways to
become friends with

Google's search engine was Google's first product, and it continues to be the company's
most popular and important product. However, Google offers more than searching.
Search Engine Optimization for your website is one (but not the only) reason you
should consider to use some of their tools. This e-Book describes 20 of many fantastic
Google tools fellow Image Consultants (and others) can use for their daily business.
Sylvie di Giusto, Executive Image Consulting, New York
Image Consultant, Trainer, Mother, Food and Wine Lover, ... Nerd

1

Google Plus (+)
The first thing to do ... Get a +Profile

How to use it for your business ...

This is Google’s social media network and it’s the second
largest social networking site in the world, surpassing
Twitter in January 2013 with more than 359 million active
users. There is no better time than now to use Google+ to
promote your brand. Google+ offers countless features
that can help your business grow, and it’s connected to
many other Google tools shown in this e-book. Google+
helps you to easily interact with and engage your clients
through posts, photos, special offers, videos, etc. It also
has a huge mobile presence being the 4th most used App
on IOS and Android. The importance of being easily found
on mobile phones is becoming increasingly relevant.

Google+ has quickly become a valuable marketing resource
and it will grow. Showing how you work on a large social
media network is the most effective way to reach out to your
clientele. You can regularly post articles, photos and videos
that will be seen by a large potential client basis. In addition,
when you post public your content becomes searchable even
outside of Google+. This will give you a tremendous SEO
boost for your website.

http://plus.google.com
Sign up with your e-mail address and create your personal
profile (eventually a business page in addition).

Google +1 Button

2

It seems like a little detail, but ...


You’ve probably seen the G+1 button on many websites.
It’s an easy way for people to show appreciation for
things that they like on the web. The +1 Button allows
visitors to recommend your content on Google search
and to share it via Google+. It has a huge impact on your
website’s page and domain authority, and therefore of
the ranking of your site.

By simply adding the G+1 button to your website you give
users the option to recommend your content, which will not
only drive traffic to your website, in addition improve the
ranking of the content. Having a G+1 button on your website
will grow your Image Consulting audience and increase
credibility on Google.

http://https://developers.google.com/+/web/+1button/
Copy the code for the G+1 button, and paste it to your website. Or,
install any plugin that will add the G+1 button automatically.

Google Analytics

3

Analyze how visitors see your site ...


This Google service creates detailed statistics about your
website’s traffic, the traffic sources and it measures
conversions and sales. Google Analytics can track visitors
from all referrers, including search engines, social media
networks, direct visits, etc. It also tracks views from
advertising, pay-per-click campaigns, or e-mail blasts. This
can help you identify poorly performing pages or
advertisements. With the e-commerce reporting feature
you can even track your sales and performances of sites
transactions.

When you are in a competitive industry like Image
Consulting your marketing initiatives and your brand
exposure can be the main component that sets you apart
from the rest. In order to understand your visitors, their
behavior on your website and the way they came to your
website, you need this tool. Only if you have this
information you can improve the way you target your
potential clients on the internet – better than your
competition does.

http://www.google.com/analytics
Sign up with Google Analytics and get a piece of tracking
code which has to be implemented on your website.

Google Webmaster Tools

4

Analyze how Google sees your site ...


This service allows you to get data, utilize tools, and find
diagnosis for your website in order to guarantee it’s an
effective and Google-friendly site. Webmaster allows you to
check indexing status and improve SEO of your website.
The service shows traffic for each keyword separately and
gives more information about a websites performance
according to Google search queries.

Google Webmaster is an essential tool to get the most out of
your SEO activities. The basics of the tool are to help you
understand what’s getting traffic, what’s getting indexed, and
what’s getting linked. While Google Analytics shows you
how visitors see your website, Google Webmaster Tools
shows you how Google sees your website. The tools from
Webmaster can be translated into SEO strategic gold which
will set you apart from your Image Consulting competition.

Google Webmaster guidelines are where you can find
Google’s recommendations to make sure your website can
be found and ranked higher in Google’s index, as well as it
prevents you from getting penalized by Google by not
following their rules.

http://www.google.com/webmasters/tools
Sign up with Google Webmaster Tools and submit a
Sitemap.xml file in order to get your website indexed.

5

Google Trends
Know what’s trending right now ...


This public source shows how often a search-term has
been entered into the Google search engine over years.
You can compare the volume across various regions and
in different languages. You can also get more in-depth
analysis by seeing popular searches broken down by
country, cities, and languages. You can refine the search
by region and time period to make it more relevant to your
SEO campaign.

Google Trends is perfect for creating a new topic, blog post,
article that people can resonate with according to popular
trends. Categories such as Shopping, which show fashion
brands and retail companies, can help you create web content
that is being searched. You can also see what terms have had
negative attention and therefore you don’t want to associate
your brand with them. This Google service can really help you
create content that will bring clients to your website.

Another feature of Google Trends is Top Charts, which
shows the most popular searches in Google separated by
6 different categories.

http://www.google.com/trends
No need to sign up. Just follow the link and find out what’s
trending right now.

Google Places for Business

6

Let them find you with a local listing ...


Nowadays most people are searching for businesses using the
web. It’s essential that your business information, location, and
contact details can be found effortlessly using the Internet if you
want to establish local clients. Google Places is the local listing
result showing up when searched in Google search engine. A
small map shows up next to the listing, and the website and
contact information is also listed below the map. Another great
thing about Google Places is clients can leave feedback, and
there is no greater advertisement than authentic testimonials
from clients.

This is extremely beneficial for Image Consultants, because most of
your clients will be local, even if you offer web-based services. You
want people in your area to easily find your services, reviews, and
contact info. In addition, Google Places listings are always top
results when users look for local information on businesses.

http://www.google.com/business/placesforbusiness
Sign up and submit your business information. After a verification
process via mail or telephone your business will be listed.

Google Business Photos

7

A picture says more than ...


... thousands words. Right? Have you googled something
recently and a business was displayed next to the search
results with a high quality photo and a map to their
location? That is done with the power of Google Business
Photos. Google Business Photo helps you to showcase
your studio or shop online.

Google Business Photos enhances your local listing on Google,
and your images are shown on Google Maps when people search
for Image Consulting (or other related industries). In addition to
improving your searchability this is a great way to attract more
clients because the interactive features allows potential clients to
explore your studio or shop through an online walk-through.

http://maps.google.com/businessphotos‎
Sign up and work with trusted Google photographers and
agencies that will work around your schedule to come for a quick
and effective photo shoot.

8

Google Maps
Get directions ... and share directions


Google Maps serves as a locator for any address or local
businesses directions, and offers route planners via public
transport, walking, or car. Google Maps business listening’s
are from online and offline sources and listings are based on
phone numbers, address, or geocode.

If you registered your business with Google Places for
Businesses your local business address will be highlighted. In
addition to being properly listed on Google maps to help
clients find your location easier, you can make Google Maps
an interactive and information service for your clients.
Prepare (and share) a shopping tour, or show locations of
local partners you like to work with in a customized map.

http://maps.google.com
If you are signed in with your Google+ account you can
create any map and save it at “My Places”.

Google Adwords

9

Get to the top with paid ads ...


Google Adwords has been one of the most successful
advertisement services offered through the web,
particularly for small and medium sized businesses. It’s
Google’s main advertising service and it’s based on payper-click (cost-per-click, CPC) and site-targeted advertising
for text, banner, and rich-media ads. Adwords can be used
for local, national or international advertisement
campaigns. The concept is simple – people search on
Google, Google Adwords makes sure you get listed for
certain keywords and potential clients click on your paid
link. You only pay if people click on your ads and visit your
website, which can be affordable on any budget.

If your keywords match what people searched, your ad will
be displayed on Google’s result pages. Therefore, the
more specific you are the more effectively you will reach
your potential clients. You can also use Adwords geotargeting to show your ads to people in your city, region,
country, etc. You can even show your ads on specific days
of the week, hours, days, months, etc. This helps keep
your budget low and your effectiveness high.

http://www.google.com/adwords
Sign up, define your keywords and your daily budget for
your paid ads. Make sure you use the right keywords!

Google Adsense

10

Let others advertise on your site ...


AdSense has helped over two million publishers to grow
their business in the last decade and it’s the most popular
advertising network. AdSense is a program that allows
businesses in the Google Network to display automatic
text, image, video, or interactive media adverts that are
targeted to site content, geographical location, and
audience. The ads are administrate, sorted, and
maintained by Google and can be run on a pay-per-click or
pay-impression basis.

Google AdSense is a free and flexible way to earn (some)
money from your website. By displaying Google’s high quality
and relevant ads on your fashion or image related blog posts,
you can increase your revenue. You have control over the type
of ads that are displayed on your website and you have access
to detailed reports to keep track of revenue made from ads on
your site. On a personal note: Use advertisement wisely, don’t
overfill your website with ads!

http://www.google.com/adsense
Sign up and submit your website as potential advertisement
partner for specific categories. After approval you can
implement advertisement (containers) on your website.

Google Books

11

Promote your book on Google ...


Google Books has lots of great features for everyone, from
bookworms and researchers to writers and public libraries.
The basic features of Google Books are search, browse,
borrow, and buy. The book search works exactly like a
Google.com search. Google will display book search results
with content that matches your search terms. The browsing
option gives you the opportunity to preview or even read the
complete book by downloading a free PDF copy. You can
also buy or borrow books by clicking on the appropriate link
and Google will suggest where you can buy or borrow.
Additionally, you can purchase e-Books from the Google
Play Store. The books available come from their Partner
Program and Library Project.

If you are an author in your field of expertise then uploading
your book via the Google Books Partner Program is a great
way to promote your book and your business. If you have
written a book then you have put a lot of creative effort and
hard work into your book and Google can make it easy for
people to find it, which will directly promote your brand and
Image Consulting reputation.

http://books.google.com
Submit your book at the Google Books Partner Program
(books.google.com/partner.) in order to get it published on
Google Books.

Google Hangouts

12

Wanna hangout with me?


Google Hangouts will bring your conversation to life.
Google Hangout is a free plugin from Google that allows
you to have free voice and video conversations from your
computer, smartphone or tablet. You can turn a live
hangout into a live video or voice call with up to 10 people.
Another great feature is that you can go back to any of
your Google hangouts since you can record them.

Rather than sending e-mails back and forth with your clients,
simply organize the best time for a Google hangout. You can
even offer consultations on the web. This is a great way to
engage your clients, personalize their experience, and allow
for flexibility when scheduling meetings or consultations.

http://plus.google.com/hangouts
Sign in with your Google+ Profile and simply start a hangout
on air. In case you start it for the first time, you’ll be asked to
install a plugin.

Google Web Designer

13

Create your own ads “easily” ...


Despite its name, this is not a typical web design
application. So don’t plan to build your website with this
tool. Instead, Google Web Designer allows you to create
advertisements with simple animations that can be shown
to all screens – mobile, computer, tablets, etc. You can use
common design tools such as pen tool, text tool, and
shapes to create your animations. However, a basic
knowledge about coding (and an understanding of CSS3
animations) is recommended.

This Google service just launched, and it will improve
over the time. Right now it’s probably too difficult to use
for beginners, and too clunky for professionals. However,
it’s an excellent tool to create your own animations, for
free in a WYSIWYG (What you see is what you get)
application.

http://www.google.com/webdesigner
Download the application and install it on your PC/Mac.
Start creating your own animations.

Google GoMo

14

Go mobile !!!


Perhaps your clients start browsing your website on their
computer, but then have to leave and continue searching
your website and services from their mobile phone. Or,
they search for you on the go with any mobile device.
This is precisely why you want your website to work on
all devices. GoMo is a guideline making it possible for
you to build a website that works on every device, from
smartphones and tablets to TVs and computers.

Businesses that allow their web presence in all
circumstances and from every device create more
engagement and generate more traffic. GoMo is a mobile
website training and testing ground. You can view your
Image Consulting website as clients would see it on their
smartphones, you can check out example of mobilefriendly sites, and find mobile site developers and tools.

http://www.howtogomo.com
Nothing to sign up. Just get started!

15

Google Docs
Have your files with you ... all the time


This is a service offered within Google Drive. It allows users to
create and edit documents online while collaborating with
others. The Data storage initially offered 1 GB, but has
recently been upgraded to offer a substantial 15 GB of data
storage. Documents can be shared, opened, saved, and
edited by multiple users at once. It has recently been growing
amongst business owners because of its sharing features and
accessibility.

Google Docs has endless benefits for Image Consultants. You
might often be out of your office and at different locations. With
Google Docs you can simply jump on your smart phone, tablet,
or laptop and all the information that you need is right there.
You and your clients can share a Google doc, let them describe
what they are looking to get from you, their ideas, preferences,
personal taste, etc. and you can add your ideas, services, price,
etc. right away on your personalized Google doc.

http://docs.google.com
Sign up with your Google Profile and create folders and
documents, or upload existing ones. Afterwards share them by
adding the participants e-mail address.

Google Trusted Stores

16

Show that even Google trusts you ...


This program by Google helps shoppers feel confident
about their online purchases. Google Trusted Stores also
makes it possible for merchants who meet their shipping
and client service performance criteria to participate in this
free program. Businesses who have met the requirements
provided by Google receive the Google Trusted Stores
badge.

If you are selling products such as make up, jewelry,
accessories, image tool kits, books, DVDs, etc. then you could
apply to become a Google Trusted Store. This is a great way to
reach new clients and improve sales through Google Shopping.
By having the Google Trusted Stores badge you are telling
potential and existing clients that you are a reliable business that
e.g.provides exceptional client service.

http://www.google.com/trustedstores
Sign up and provide your shop and product information to
Google in order to get reviewed and possibly certified by their
Trusted Store Program.

Google Offers

17

Offer some deals online ...


Google Offers is very similar to the popular coupon discounts
places like LivingSocial or Groupon. It also integrates with
both Google Maps and Google Wallet for mobile offers. You
can discover offers from businesses and save instantly by
simply taping on the coupon you wish to use on your smart
phone or tablet and then pull up the offer at checkout. There
are 9 categories including: Shopping, Health & Wellness,
Beauty, Travel, Services, Automotive, Adventure & Activities,
Events & Classes, and Food & Drink.

Google Offers is a great way to reach clients and drive traffic to
your store (and website). By simply adding an offer such as
‘15% off closet cleansing’ under beauty or ‘10% off personal
styling classes’ under Events & Classes, you can reach a lot of
new potential clients. Google will distribute your offers across
Google to the right clients based on their interests and location.
However, be aware that Google keeps a sort of provision for
each purchase.

http://www.google.com/offers
Submit your “deal” at http://www.google.com/offers/business/.

Google Enterprise Search
Use the power of Google for your
own website ...
Google Enterprise Search helps employees and clients find
what they are searching for – fast. Google Search
Appliance unlocks your data with the power and relevance
of Google search. Google Site Search gives websites the
power of Google.com technology to help your visitors find
exactly what they are looking for quickly and effectively

18


By using Google Enterprise Search you can put everything you
love about Google Search on your own website. Google Enterprise
Search makes it possible to use the power of the biggest search
engine for your own Image Consulting website. Today people want
to find things quick and if they can’t, they will go somewhere else
they can, right? By using Google Enterprise Search you provide
your clients and potential clients with relevant search results
through the Google search features on your own website.
However, be aware that this is NOT a free service.

http://www.google.com/enterprise/search
Choose the right plan, sign up and follow the instructions to add
the search engine features to your own website.

19

Google Apps for Businesses
Go Google! Every where!


The benefits and products available through Google Apps
for Business are seemingly endless. The Google Apps
service features web applications including: Gmail, Google
Groups, Google Calendar, Talk, Drive, Play, Docs, News,
Wallet and Sites. Google Apps for business is free for 30
days and $5 per month or $50 per year, a small fee for
everything that you receive.

Security: You have access to dozens of security features designed to
keep your data safe and in your control; your work is always backed up,
you own and control the data, strong encryption and authentication, etc.

http://www.google.com/enterprise/apps/
business/
You start by simply getting an e-mail for your own
personalized domain name, which will add credibility to
your brand and business.

Stay connected: Google Apps is perfect for those who have to travel. With
Google Apps for Business everything is automatically saved in your cloud,
you have access to your e-mail, documents, calendar, notes, etc.
Invisible IT: By spending less time and money on your IT infrastructure
you can invest more money in your business and spend more time with
clients.
Total Access: Staying directly in touch with Google helps you utilize all of
their apps, get the most from the products, enhance your online
marketing, and increase your online traffic and revenue.

Google Helpouts

20

Real help from real people in real time ...


The innovative Google Helpouts service is a brand new way to
connect people who need help with people that can give them
help over live video chat, which means location is not an
obstacle. Helpouts is aimed at helping people do a certain task
via video and those folks who are helping others get paid on
their contributions. Users will pay through trusted Google Wallet,
and Google will charge a 20% fee on all transactions.

Google Helpouts isn’t available to everybody just yet, but in the
near future it could change how we all offer our consultations.
Google Helpouts is an easy and effective way to increase your
sales from your online services. The exact date Helpouts will be
available to everybody has not yet been announced.

https://helpouts.google.com
When publishing this e-Book Google Helpouts is only accessible
by invitation. Stop by regularly to find out when you are able to
sign up as an expert.

Sylvie di Giusto offers Real Help in Real Time for Real Image Consultants
Another big move by Google. Google Helpouts are live! Google just launched Helpouts, a
new service that provides one-on-one video sessions with experts for whatever you need.
Google has asked an exclusive group of experts to share their knowledge on Google
Helpouts. I am very happy and honored to be one of them.
Are you an Image Consultant, Personal Stylist, Fashion Stylist, Wardrobe Consultant and
need help with your website, or have questions about search engine optimization, digital
marketing, social media marketing, etc.? Have a quick chat with me and I easily can see
what your problem is and “help out you” in just a moment.
Check my listings (on helpouts.google.com) and my availability, or click on the image below.

I’m looking forward to help you out!

20

smart ways to
become friends with

THANK YOU | DANKE | MERCI | XIE XIE
GRAZIE | GRACIAS | SPASIBO | ARIGATO ...
8 Spruce Street | New York, NY 10038 | United States

www.linkedin.com/in/sylviedigiusto

+1.267.303.7577

www.twitter.com/sylvie_digiusto

Executive_Image_Consulting

www.facebook.com/ExecutiveImageConsulting

say-hi@executive-image-consulting.com

www.instagram.com/executiveimageconsulting

www.executive-image-consulting.com

www.pinterest.com/ExecutiveImageC/

www.executive-image-consulting.com/blog

www.klout.com/Sylvie_diGiusto

https://plus.google.com/+SylviediGiusto

20 Ideas to "become friends" with Google (SEO for Image Consultants)

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20 Ideas to "become friends" with Google (SEO for Image Consultants)