Using LinkedIn for Acquisition & Retention workshop

1. Social Media
– Selling is moving in a new direction

2. LinkedIn
Is the new road map to network and
connect with potential new
customers

3. LinkedIn Accounts
Most sales professionals don’t have a
sales plan for LinkedIn!

4. In fact – they haven’t really integrated
it into their sales process yet.
Ask yourself
What do you want to do
with LinkedIn?

5. LinkedIn Accounts
And don’t say research! Be more
ambitious.

6. Buyers use
LinkedIn!
LinkedIn can get
You noticed

7. STOP!!
• Think ..... If you need to get a social media
sales plan .. You might just start with this
programme!

8. Using LinkedIn for Acquisition & Retention.
Special workshop on the 26th July 2013 (9am - 1pm) at the Sandymount Hotel for sales professionals.
Course Objectives
This workshop will help clarify your LinkedIn sales strategy and teach you a series of practical and ethical sales
tactics that will help you move closer to having conversations about potential business opportunities with your
LinkedIn network. Identify the key considerations when devising a company or individual LinkedIn strategy.
Workshop content:
- How to build a LinkedIn profile that will get noticed and sell your expertise
- Networking principles and applying them to LinkedIn
- How to best reach out and connect with targets and prospects (and how not to)
- Targeting prospects using the Advanced Search and other tools
- LinkedIn Groups and how to engage with them and be seen as an expert within the Groups
- Thought leadership as a business development tool
- How to write a compelling Blog and utilising LinkedIn to publicise it
- Best practice and a recommended weekly LinkedIn regime
Participants can avail of a professional photographer to update their LinkedIn profile.
To get the maximum value from this workshop, we recommend;
You have an existing LinkedIn account, you are a LinkedIn user and understand the basic functionality, and you
bring your laptop/tablet with you.
Course Fee:
Sales Institute Members: EUR 195, Non Members: EUR 265 (including photographer).
To reserve your place, please contact the Sales Institute on 353 1 662 6904 or email syl@salesinstitute.ie