Oliver Palmer delivers an inspirational presentation on the iPad, it's impact in the Australian market, technical challenges, and opportunities for developers and content creators.

1. Portable Devices - iPad

2. Personal Media company with specialisation in mobile technology and social media Technical innovation Digital marketing

3. Who we work with London Shanghai New York Sydney Sydney

4. TigerSpike Application Development TigerSpike’s development expertise extend to iPhone, iPad, Android, RIM, Symbian, WRT and Windows Mobile.

7. Receive notifications

8. Follow ‘Trends’ and ‘Most Viewed’

10. Favourites; Sections, Articles and Contributors,

12. TigerSpike’s Vision For New Devices TigerSpike is currently developing solutions for 2 major clients both locally and in the UK in preparation for the market release of the iPad in these locations

13. Understanding the iPad Audience eBook Fans: Kindle users are likely to have chronic device envy Student – no more text books, having eBook versions will simplify access to educational materials, as well as using multimedia to enhance the experience Mulitmedia Home Dwellers: leave it in the kitchen or living room for quick access to the web, email or music. Boomers: It’s mum proof. Simple to use (like the iPhone) and makes computing easy through multi-touch. Frequent Travellers: Take it on the plane, use it for presentations, leave the laptop at work.

14. Tech specs and capabilities 1GHz Apple A4 Processor Apple designed chip leads excellent overall performance, including smoother transitions and fast load time for graphic intensive UI elements 9.7 inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS, offering 1024 x 768 resolution at 132 pixels per inch (ppi) and excellent viewing angles Rich Multi-media not full HD but full screen video supporting HTML5 (but not flash!) Split View allows side by side content viewing. Different considerations for web developers

15. New Interface Opportunities No default Orientation Designed to be used in portrait or landscape mode. Apple has recently rejected applications that do adhere to this criteria Need to ensure that controls are not placed in areas that the user may inadvertently touch whilst using the device Resident Evil for the iPad has controls orientated for easy access

16. OS 4.0, iAds and Multi-tasking Multi-tasking Your iPhone apps will be able to continue to run in the background. It may be necessary to update existing apps to enable them to take advantage of this new functionality Only the iPhone 3G-S and 3rd Generation iPod Touch will support multi tasking - not the iPhone 3G or older iPod touch models In-app advertising Called iAds, this new feature allows developers to generate revenue from placing ads in their apps. Apple will host and sell the ads, giving the developers 60% of the revenue.

18. Better mail encryption

19. Improved mobile device management for enterprise wide deployment - remote and wireless app deployment

20. SSL VPN support

21. Folders

22. You can organise your apps in folders on the home screen (can now have 2000+ apps installed)

23. Improvements to Mail

24. Unified inbox, sort conversations by thread, manage multiple inbox's with fast switching between them

25. iBooks

27. Thank you “What’s important now is to get the mobile architecture right. Because mobility will be the way you will provision in the future. Fast forward 5-10 years. The answer should always be mobile first.” Eric Schmidt, Google, April 2010 Oliver Palmer, Co-Founder and Head of Innovation oliver.palmer@tigerspike.com @oliverpalmer Ph: + 61 (0) 2 9361 5132