Brand book created with art direction from Natalia Ramos. Creative strategy and copywriting including scriptwriting for video content by Sydney Burns. Please note: Slideshare does not support video. Please view the video here: https://vimeo.com/55254709

1. Wild
Care
Introduce the brand:
WildCare is San Rafael based animal
awareness organization that is serious
about facilitating and maintaining
a respectful and strong relationship
amongst humans and animals.
BRANDBOOK
WildCare

2. Wild
Care
Logo
WildCare WildCare WildCare WildCare
WildCa
WildCa
Wild
Ca
Wild
Ca
Wild Care logo and color ideasWildCare WildCare WildCare WildCa
WildCare
WildCare
Wild
Care
Care

3. Wild
Care
Challenge
Introduce WildCare to the public as
the go-to tool to facilitate peaceful
human and critter interaction.

4. Wild
Care
Appeal to the large population of the
Bay Area’s first time home owners
and younger apartment-dwelling
generations by creating relatable
and sassy video content to initiate
a viral video movement.
Strategy

5. Wild
Care
A series of viral videos framing wild
animals as those “horrible roommates”
everyone has had at some point in
their life. The angle - “You don’t have
to be roommates, but you do have to
be neighbors”. By infusing humor with
a serious issue, it sparks people’s
interest in WildCare as tool to “live
well with wildlife”.
Content Plan

6. Wild
Care
Concept: Print Ads

7. Wild
Care
Concept: Print Ads

8. Wild
Care
Wild
Care
THEY WONT EAT YOUR
LAST COOKIE,
BUT THEY MAY EAT
YOUR NEW SHRUBS.
you don’t have to be
roommates, but you do
have to be neighbors.
http://www.wildcarebayarea.org
WildCare

9. Wild
Care
Introduce the brand:
WildCare is San Rafael based animal
awareness organization that is serious
about facilitating and maintaining
a respectful and strong relationship
amongst humans and animals.
THEY WONT EAT YOUR LAST COOKIE,
BUT THEY MAY EAT YOUR NEW SHRUBS.
You don’t have to be roommates,
but you do have to be neighbors.
live well
with wildlife
WildCare
Wild
Care

10. Wild
Care
THEY WONT EAT YOUR
LAST COOKIE,
BUT THEY MAY EAT
YOUR NEW SHRUBS.
you dont have to be
roommates, but you do
have to be neighbors.
WildCare
THEY WONT EAT YOUR
LAST COOKIE,
BUT THEY MAY EAT
YOUR NEW SHRUBS.
you dont have to be
roommates, but you do
have to be neighbors. WildCare