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SAP Cloud Strategy Keynote Sven Denecken
SAP's Cloud Approach –
to do Serious Business and deliver Value to Customers
Sven Denecken
VP Cloud Strategy and Head of Co-Innovation
SAP AG
May 2012
Innovating With Speed
                            mobile




      applications                           cloud




                     database & technology
                           analytics
Cloud Market Growing Rapidly

                     In 2012 Cloud market growing                                                                            Cloud based SCM will grow
                     to $17B                                                                                                 25% by 2013



                      Cloud services spending will                                                                            More than 70% of new sales
                      exceed $23B in 2012 with                                                                                applications in 2012 will be
                      over 30% growth                                                                                         Cloud based



                      CRM will be the largest                                                                                More than 80% of applications
                      Cloud market in 2012                                                                                   developed in 2012 will run in
                      ($4.2B)                                                                                                the cloud
 Sources: CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies
 for Technologies for 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to
 Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011
Our Customers’ Ask: Protect Cloud Dynamics AND…

                                                              Ÿ    leverage existing processes
                          Anytime,
      Focused on          Anywhere           People                 and investment
     the individual                       collaboration
          user                                                Ÿ  meet corporate compliance
                            Personal                              and data privacy standards
                        Diverse                    Company    Ÿ    extend existing on-premise
 Insight                                           networks
                           Connected
                                                                    processes with cloud
                        Fast
                                                                    extensions
           Ecosystem                   Speed of
             driven                    adoption               Ÿ    leverage speed of
           innovation                                               deployment of cloud solutions
                                                                    to delight customer
                                                              Ÿ    ensure compliant operations
             On Premise Backbones
SAP Cloud Solutions
SAP Cloud Focus Areas


                            $€¥
Customers      People       Money       Suppliers



     Loosely Coupled, End-to-End Integration
SAP Cloud Portfolio – Loosely Coupled Suite

                                                        Social/Collaboration
                           $€¥
    Customers     People   Money      Suppliers           JAM / StreamWork



    Customer                       Money                        PaaS
 Sales OnDemand               Financials OnDemand        Integration as a Service
 Service OnDemand
 Marketing OnDemand
                             Travel OnDemand
                                                    +    Platform as a Service



     People                        Supliers                 Suite for SME
SuccessFactors BizX          Sourcing OnDemand
                                                         ByDesign
                             Crossgate
                                                         B1 OnDemand
SAP’s Strategic Cloud Themes – Key Value

                 Embracing social as primary        Aligning everyone with the
                  channel to engage with              company objectives
                  customers
                                                     Empowering people to take
 Customers       Shifting focus from sales           charge of their career          People
                  efficiency to sales
                  effectiveness


                 Making financial impact            Tapping into networks of
                  transparent for any business        suppliers to increase
                  decision                            efficiency, reach & access
                 Providing business context         Leveraging real-time insight
   Money          for any financial decision          from global networks           Suppliers




                  One Cloud Platform, Social, Mobile, Big Data
SAP Line of Business Cloud Solutions
e.g. Sales Effectiveness in the Cloud

Collaboration
                                        Common Design Patterns:
                                         Ÿ Collaborative – facilitate
  Focused                                 the sales team
functionality
                                        Ÿ User-centered – support AE
                                          to get job done
UX & Mobile                             Ÿ Connected – supply actual
                                          corporate data
                                        Ÿ Integrated – packaged for
  Analytics                               ERP and CRM
                                        Ÿ Flexible – cloud based for
                                          fast adoption – deploy and
   Process
 integration
                                          scale instantly
Additional LoB Solutions based on a consistent approach

                          Travel On Demand                                                  Sourcing On Demand
                                                                                                                                  Supplier
   Travel                                                                                                                         networks
information                          SAP TRAVELAdd Expense
                                                 Expenses
                                                ONDEMAND
                                                               Offline
                                                               Online
                                      	

                                   Search


                                                                                                                                   Mobile
                                      	

                                   Search
                                     Mon, Apr 17, 2011
                                     Mon, Apr 18, 2011
  Mobile                                 Hotel
                                            Breakfast
 Card
                                            From Credit
                                                                         470.11 USD
                                                                          13.15 USD
                                        From Mobile
                                     Mon, Apr 18, 2011

                                            Breakfast
                    13.15 USD
                                            From Mobile
                                                                                                                                Collaboration
Credit card                                 Business Meal
                                            Manual
                                                                          13.48 USD


integration                                 Taxi
                         30.15 USD
                                            From Mobile




              Ÿ    Compliant end-to-end travel process                                Ÿ  Proven solution – large scale implementations
              Ÿ    Integration with Business Suite                                    Ÿ  Integration with SAP Business Suite
              Ÿ    Innovative interface – mobile & Web
              Ÿ    Fast & Simple
&
Get	
  people	
  working	
             Find	
  the	
  right	
  people	
        Run	
  the	
  	
  
on	
  the	
  right	
  things	
         and	
  make	
  them	
  great	
       business	
  be7er	
  




         Align                            Optimize                          Accelerate
People - Extending the Foundation
 e.g. BizX Insights




       Goals	
     Performance	
     Workforce	
     Recrui=ng	
   Compensa=on	
   Learning	
     Succession	
     Jam	
     Analy=cs	
  
                                     Planning	
  




                                                                                 Pre-Built, Packaged Integration
 On-Premise: SAP HCM


                     Core HR and Payroll                                             Time & Attendance Management
SAP Cloud Openess
              Use your own in-house developers


      Custom App            Partner App     SAP Extension


               SAP NetWeaver Cloud (PaaS)                                      3rd Party PaaS




                                   $€¥
  Customers        People           Money      Suppliers



              SAP NetWeaver Cloud Integration               3rd Party   3rd Party Integration Platforms
                                                             Clouds

                            Your Business
                             On Premise
SAP Cloud Social
                   Ÿ    Cohesive: Connect people, process,
                         analytics, and content
                   Ÿ    Results-driven: Improve business
                         execution and accelerate performance
                   Ÿ    Secure and Hybrid: Across cloud
                         and on-premise


                                           Total JAM Users
                                                 (in Millions)          4,4
                                         Integration

                                     .         .                  .
                                          .         .
                                    .                     .       1,1
                                     .        .
                                              0,3
                                                        0,7
                                                              .
                                           Q3’11    Category 1 Current
                                                    Q4’11 Q1’12
Summary
SAP’s cloud strategy serves all SAP customers
         enable on premise for private/public cloud



                On Premise             Cloud
                                                                        à Collaboration
          SAP Business Suite      LE                                       Social
                                           LoB Solutions

                                                                        à    Mobility
  SAP Business All-in-One      midmarket        SAP Business ByDesign

                                                                        à Analytics
  SAP Business One               SME               SAP Business One
                                                    OnDemand
                                                                        à HANA
How to build a winning cloud for Customers?


      our              our              our
    TCO             speed          partners
SAP Cloud Difference


                       ISO 27001
       Intuitive       Audited Data
                       Security Model

                       ISAE 3402
       Collaborative   Audited Controls



       Mobile          Energy Efficiency
                       Certificate
Extend Your SAP Investment into the Cloud
Thank You!
         @SDenecken
Thank You!
Contact information:

Sven Denecken
Vice President
Cloud Strategy and Head of Co-Innovation, SAP AG

           @SDenecken

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SAP Cloud Strategy Keynote Sven Denecken

  • 2. SAP's Cloud Approach – to do Serious Business and deliver Value to Customers Sven Denecken VP Cloud Strategy and Head of Co-Innovation SAP AG May 2012
  • 3. Innovating With Speed mobile applications cloud database & technology analytics
  • 4. Cloud Market Growing Rapidly In 2012 Cloud market growing Cloud based SCM will grow to $17B 25% by 2013 Cloud services spending will More than 70% of new sales exceed $23B in 2012 with applications in 2012 will be over 30% growth Cloud based CRM will be the largest More than 80% of applications Cloud market in 2012 developed in 2012 will run in ($4.2B) the cloud Sources: CMI Market Model – Dec 2011, 2IDC – “Predictions 2012: Competing for 2020” – Dec 2011, 3Gartner – “Top 10 Strategies for Technologies for 2012” – Oct 2011, 4 Business Insider – “From the Ashes or Hostile Takeover of Peoplesoft, Workday Rose to Fight Back” – Oct 2011, 5Forrester – “Top 10 Technology Trends EA Should Watch 2012-2014” – Oct 2011
  • 5. Our Customers’ Ask: Protect Cloud Dynamics AND… Ÿ  leverage existing processes Anytime, Focused on Anywhere People and investment the individual collaboration user Ÿ  meet corporate compliance Personal and data privacy standards Diverse Company Ÿ  extend existing on-premise Insight networks Connected processes with cloud Fast extensions Ecosystem Speed of driven adoption Ÿ  leverage speed of innovation deployment of cloud solutions to delight customer Ÿ  ensure compliant operations On Premise Backbones
  • 7. SAP Cloud Focus Areas $€¥ Customers People Money Suppliers Loosely Coupled, End-to-End Integration
  • 8. SAP Cloud Portfolio – Loosely Coupled Suite Social/Collaboration $€¥ Customers People Money Suppliers JAM / StreamWork Customer Money PaaS Sales OnDemand Financials OnDemand Integration as a Service Service OnDemand Marketing OnDemand Travel OnDemand + Platform as a Service People Supliers Suite for SME SuccessFactors BizX Sourcing OnDemand ByDesign Crossgate B1 OnDemand
  • 9. SAP’s Strategic Cloud Themes – Key Value   Embracing social as primary   Aligning everyone with the channel to engage with company objectives customers   Empowering people to take Customers   Shifting focus from sales charge of their career People efficiency to sales effectiveness   Making financial impact   Tapping into networks of transparent for any business suppliers to increase decision efficiency, reach & access   Providing business context   Leveraging real-time insight Money for any financial decision from global networks Suppliers One Cloud Platform, Social, Mobile, Big Data
  • 10. SAP Line of Business Cloud Solutions e.g. Sales Effectiveness in the Cloud Collaboration Common Design Patterns: Ÿ Collaborative – facilitate Focused the sales team functionality Ÿ User-centered – support AE to get job done UX & Mobile Ÿ Connected – supply actual corporate data Ÿ Integrated – packaged for Analytics ERP and CRM Ÿ Flexible – cloud based for fast adoption – deploy and Process integration scale instantly
  • 11. Additional LoB Solutions based on a consistent approach Travel On Demand Sourcing On Demand Supplier Travel networks information SAP TRAVELAdd Expense Expenses ONDEMAND Offline Online Search Mobile Search Mon, Apr 17, 2011 Mon, Apr 18, 2011 Mobile Hotel Breakfast Card From Credit 470.11 USD 13.15 USD From Mobile Mon, Apr 18, 2011 Breakfast 13.15 USD From Mobile Collaboration Credit card Business Meal Manual 13.48 USD integration Taxi 30.15 USD From Mobile Ÿ  Compliant end-to-end travel process Ÿ  Proven solution – large scale implementations Ÿ  Integration with Business Suite Ÿ  Integration with SAP Business Suite Ÿ  Innovative interface – mobile & Web Ÿ  Fast & Simple
  • 12. & Get  people  working   Find  the  right  people   Run  the     on  the  right  things   and  make  them  great   business  be7er   Align Optimize Accelerate
  • 13. People - Extending the Foundation e.g. BizX Insights Goals   Performance   Workforce   Recrui=ng   Compensa=on   Learning   Succession   Jam   Analy=cs   Planning   Pre-Built, Packaged Integration On-Premise: SAP HCM Core HR and Payroll Time & Attendance Management
  • 14. SAP Cloud Openess Use your own in-house developers Custom App Partner App SAP Extension SAP NetWeaver Cloud (PaaS) 3rd Party PaaS $€¥ Customers People Money Suppliers SAP NetWeaver Cloud Integration 3rd Party 3rd Party Integration Platforms Clouds Your Business On Premise
  • 15. SAP Cloud Social Ÿ  Cohesive: Connect people, process, analytics, and content Ÿ  Results-driven: Improve business execution and accelerate performance Ÿ  Secure and Hybrid: Across cloud and on-premise Total JAM Users (in Millions) 4,4 Integration . . . . . . . 1,1 . . 0,3 0,7 . Q3’11 Category 1 Current Q4’11 Q1’12
  • 17. SAP’s cloud strategy serves all SAP customers enable on premise for private/public cloud On Premise Cloud à Collaboration SAP Business Suite LE Social LoB Solutions à  Mobility SAP Business All-in-One midmarket SAP Business ByDesign à Analytics SAP Business One SME SAP Business One OnDemand à HANA
  • 18. How to build a winning cloud for Customers? our our our TCO speed partners
  • 19. SAP Cloud Difference ISO 27001 Intuitive Audited Data Security Model ISAE 3402 Collaborative Audited Controls Mobile Energy Efficiency Certificate
  • 20. Extend Your SAP Investment into the Cloud
  • 21. Thank You! @SDenecken
  • 22. Thank You! Contact information: Sven Denecken Vice President Cloud Strategy and Head of Co-Innovation, SAP AG @SDenecken