The document discusses various topics related to mobile SEO. It explains how mobile search rankings can differ from desktop rankings, with factors like less content above the fold, expandable sub-links, and local influence playing a bigger role. It also discusses different approaches to mobile site architecture like responsive design versus separate mobile sites. Optimizing for page speed is important, and techniques like designing mobile-first, removing unnecessary code, minimizing file sizes and requests are recommended. The role of HTTP headers, caching strategies, and optimizing the mobile user experience are also covered.
20. Mobile SEO Ranking Factors
MULTIPLE URL MOBILE
75%
10%
10%
5%
Impact On Rankings
Relationship to
Desktop
Schema & Markup
Page Speed
Other
SINGLE URL MOBILE
75%
10%
10%
5%
Impact On Ranking
Normal Stuff
Schema & Markup
Page Speed
Other
21. The Secret Under-Belly of Mobile SEO
◦Crawler Confusion
◦Inefficient Crawls
◦Additional Domain Errors
◦Problematic Indexing
22. The Secret Under-Belly of Mobile SEO
◦Less About Rankings
(per se)
◦More About Successful
Traffic & Interaction
23.
24. mDot Site SEO
‘m.’ and ‘www.’
Urls with User-
Agent Detection
& Redirection and
Bi-Directional
Annotation
25. mDot Site SEO
Desktop Pages:
Rel=Alternate to the
Mobile Pages
Mobile Pages:
Rel=Canonical to the
Mobile Pages
26. Selective Serving Site SEO
One Url With 2
or More HTML
Page Variations,
Sent by the
Server
47. Understanding Varies: User-Agent
• Great for ALL Sites with
Mobile Content
• Impacts CDN Caching
Multiple Urls
Redirection to ‘m.’
Bi-Directional
Annotation
One Url
Responsive Design
Selective Serving
HTTP Header
‘varies: user-agent’’
52. Hummingbird & Voice Search
oGoogle Has been Investing
in Voice Search for Years
oGoogle believes people
search for answers – not
Websites.
oVoice Search Enables More
Searches & More Devices
Show Desktop Results
Ranks can Differ from Mobile and Desktop
No Skip-Redirect
Show Desktop Results
Ranks can Differ from Mobile and Desktop
No Skip-Redirect
Rel=canonical and Rel=alternate
Skip Redirect
Rankings are Mostly Based on:
Desktop Page SEO
Proper User-Agent Te
Affiliation of Mobile Pages with Desktop Pages
Rel=canonical and Rel=alternate
Skip Redirect
Rankings are Mostly Based on:
Desktop Page SEO
Proper User-Agent Te
Affiliation of Mobile Pages with Desktop Pages