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Integrating Mobile In The Marketing Mix

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Integrating Mobile in the Marketing Mix Cindy Krum CEO & Founder Rank-Mobile
The Mobile Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Current Use of Mobile
Mobile Marketing Projections
Entertainment Mobile Marketing Channels
Mobile Pros & Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile’s Unique Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Evaluate Your Target Market ,[object Object],[object Object],[object Object],[object Object]
 
Planning a Mobile Campaign ,[object Object],[object Object],[object Object]
Mobile Channels & Messages ,[object Object],[object Object],[object Object]
Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile Website in the Mix Email Text & Picture Messaging Point of Purchase TV
Mobile Web: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Web: Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile Website Outdoor Advertising Traditional Website Radio Print Text & Picture Messaging in the Mix Email Text & Picture Messaging Point of Purchase TV
Text & Picture Messaging: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks! Your Coupon Code is: 7891011 For Terms & Conditions visit www.Website.com . Text message 'STOP' to 123456 to stop receiving our texts.
Text & Picture Messaging: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Text & Picture Messaging: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text & Picture Messaging: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text & Picture Messaging: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile PPC & Banners in the Mix Email Text & Picture Messaging Point of Purchase TV
Mobile Pay-Per-Click & Banners: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Pay-Per-Click & Banners: Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Pay-Per-Click & Banners: Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Mobile Pay-Per-Click & Banners: Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluating Mobile Success: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Integrating Mobile In The Marketing Mix

  • 1. Integrating Mobile in the Marketing Mix Cindy Krum CEO & Founder Rank-Mobile
  • 2.
  • 3. Current Use of Mobile
  • 6.
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  • 13. Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile Website in the Mix Email Text & Picture Messaging Point of Purchase TV
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  • 18. Mobile Website Outdoor Advertising Traditional Website Radio Print Text & Picture Messaging in the Mix Email Text & Picture Messaging Point of Purchase TV
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  • 25. Mobile Website Web Search Outdoor Advertising Traditional Website Radio Print Mobile Banners & PPC Mobile PPC & Banners in the Mix Email Text & Picture Messaging Point of Purchase TV
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