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An Overnight Makeover: Could Southeastern
Grocers be A Cinderella Story?
Nov 16, 2016 1,192 views 85 Likes 3 Comments
Just in case you missed it, today Southeastern Grocers made a powerful
statement to the grocery industry – both to its competitors and its manufacturing
partners.
This morning, shoppers at 73 stores in Florida, Georgia and the Carolinas woke
up to new stores in their neighborhood. With short notice, and extraordinary
execution, Southeastern Grocers closed 73 stores – including all 55 current
Harveys stores in Georgia, 10 BiLos in the Carolinas and Georgia, and 6 Winn
Dixies in Florida, and opened them within 24 hours under the overhauled
Harveys banner that has been re-designed to better serve lower income shoppers
with more relevant selections and value prices.
While the overnight makeover isn’t new news to those working with Southeastern
Grocers, the scale of this transition is unprecedented in the US grocery landscape.
Diana (Leza) Sheehan, MBA
Director - Retail Insights at Kantar Retail Follow

2. Written by
Diana (Leza) Sheehan, MBA
3 comments
This is another demonstration that the company hasn’t been shy about trying
new things that focus on its shopper, including the new Fresco y Mas concept
store targeting Miami’s Hispanic shopper.
In his interview with Supermarket News yesterday, CEO Ian McLeod was clear
that SEG is focused on long-term success. He states “In order to compete
effectively in the Southeast we have to be able to deliver a format that is relevant
for the shopper in each community you serve, as opposed to a homogenous
approach we may have offered previously.”
McLeod touches on those critical elements that we at Kantar Retail have been
touching on for some time. As the shopper landscape evolves and becomes more
complex, retailers and their supplier partners must evolve to offer unique value to
each community they serve. The world of one-size fits all retail is a relic of the
past.
To learn more, read my full blog on Kantar Retail IQ or join us at our Kantar
Retail Insights Forum in Atlanta for a comprehensive evaluation of the US retail
landscape.
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3. #52Women52Weeks: Katie Prentiss gives back by
answering two questions: What do I love and what
am I good at?
Nov 25, 2016 5,714 views 308 Likes 8 Comments
Katie Prentiss is a documentarian and executive producer with Small Forces, a
media production company that provides professional video and media services
for non-profits, people, and organizations taking a stand in their communities.
1) You have a background in journalism so how did you first get
involved with video production and executive producing at only 25
years old?
While in journalism school at Northwestern, I was craving a deeper connection
with the people I would interview. That deeper connection happened when I
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Kari DuCottKari DuCott
Specialist, Marketing and Store Design
Specialist, Marketing and Store Design
Specialist, Marketing and Store Design
Go Lyle... he coordinated all the signage!!Go Lyle... he coordinated all the signage!!
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Randi Zuckerberg
Founder & CEO at Zuckerberg Media Follow

4. took a class on reporting about refugees and immigrants in Chicago, and met
Fatima, an Iraqi refugee and mother who was mobilizing her community to help
incoming refugees. I decided to feature her work in a documentary, and was able
to see firsthand how documentary filmmaking could have a direct impact because
somebody who saw the completed film was moved to give Fatima's daughter a
scholarship to a prestigious private school in Chicago.
I was motivated by that ripple of impact and spent the rest of the time in
undergrad seeking out documentary opportunities. I traveled to Tanzania with a
reporting grant to film women’s empowerment projects. I co-directed a
documentary film about the first three months of refugee resettlement for a
family from Congo. I sought out opportunities to shadow female directors and
producers. As a senior, I interned with Picture Show Films in Chicago and really
learned a lot about the technical aspects of video production and editing, as well
as the importance of storytelling.
After some time in the field post-graduation, Picture Show Films brought me on
full-time to work on content for The Telling Well (thetellingwell.org), which is an
amazing program funded by the family foundation of Chicago’s John and Pat
O’Brien, and created specifically put good media out in the world. The pieces that
focused on non-profits would eventually become the program Small Forces. I’m
lucky that my colleagues at Picture Show, especially my amazing Senior EP on
Small Forces, Jamie Fleischel, not only continue to mentor and teach me, but also
trust me to take on projects like this.
2) How do Small Forces films help grass roots organizations get
money and support?
The organizations we feature are so busy doing the hard work of improving their
communities that telling their own story frequently gets put on the back burner
(plus, quality work can often be quite costly). We come in as journalists and
create a 5-7 minute, documentary-style short film about the work they do to help
them tell that story. We get embedded with their organization and interview
people they help, people in the field - not just the Executive Director. And we do
this pro bono, at zero cost to the organizations, thanks to a grant we have from
the O’Brien family foundation
We then work with organizations to craft customized plans to maximize the

5. impact of these videos that tell their story. Nearly all will show them at
fundraising events, use them to help secure meetings with potential corporate
partners, and put them on their website. We also help with guidance on social
promotion, putting them in touch with potential partners, and distributing
through our own channels (like smallforces.org and facebook.com/smallforces) to
help raise awareness for their efforts and attract new supporters.
We believe in the power of storytelling, and the impact of these short, high-
quality videos has been tremendous. One organization reported back to us that
they showed their video in a meeting with an existing corporate sponsor, and they
were so moved that they tripled their yearly financial commitment. Another told
us that their music program was the on the verge of extinction, and credited the
video with helping to raise enough funds to save it. And the Executive Director
of Chicago’s Misericordia, which is one of the larger organizations we’ve worked
with, actually said of the video, “It’s the best thing ever done for Misericordia.”
So what we aim to do is give these people a tool to secure key partnerships, raise
significant incremental funds, recruit more volunteers, and inspire action. And as
we’ve heard from so many of these organizations, it’s working.
3) What are some of the most inspiring projects you've worked on?
All of these projects are inspiring. If they weren’t, they wouldn’t be a Small Forces
story! Here are some recent ones that I’m really proud of for different reasons:
Gina Szajnuk is an amazing mother of three whose family lives in Wisconsin. A
few years ago, her three young children were sick, but doctors couldn’t figure out
what was going on. It turns out that they have unknown genetic disorders, and in
her research for her own family, Gina learned that there are many people who
have diseases that are rare and undiagnosed.
She could have just focused on her own family, but she’s a force of nature, so she
went to work. She created the Rare and Undiagnosed Network (RUN), which
aims to make whole genome sequencing, which can help in treatment plans,
available and affordable for families facing crisis. Not only is sequencing
incredibly expensive, but often, insurance won’t cover it. And RUN is a
community for those who have these conditions and can lean on each other for
support. Gina’s making a positive impact on so many lives. You can watch RUN’s

6. story at http://smallforces.org/stories/rare-and-undiagnosed-network/.
Curt’s Cafe is a great example of something that started with one person who
wanted to use one of her skills to help change people’s lives. Susan Trieschmann
is a professional chef, and she opened Curt’s Cafe in Evanston, just outside of
Chicago, Illinois (they now have a second location there as well). They provide job
and life-skill training to at-risk youth. They train young men, most of whom have
previously been incarcerated, and young women, most of whom have had at least
one teenage pregnancy.
At Curt’s, they’re tutored in job and life skills. Taught the values of perseverance
and motivation. Mentored in the food industry and the importance of being on
time. Inspired to empower themselves. And once they complete their training at
Curt's, the program then helps place them in other jobs, putting them on the path
to long-term success. The Curt’s Cafe team is so passionate, and I really love how
it all started with one person saying, “Hey, I have some skills and I think I can
help people with them.” You can watch their story
at http://smallforces.org/stories/curts-cafe/.
An upcoming one that will launch in early December - and here I should note that
we’re constantly adding new content to smallforces.org and
facebook.com/smallforces - is Coaching Boys Into Men (CBIM), which is part of
the larger Futures Without Violence organization. CBIM partners with coaches
for boys sports teams across the U.S. and provides them with tools to talk about
violence and abusive relationships. Those topics are so important, yet they’re not
often discussed at school and sometimes not even at home.
CBIM understands that boys need to hear these messages from respected figures
in their lives, and coaches perfectly fit the bill. The relationship with a coach is
often just different than that with a teacher. At a time when sexual assault,
particularly linked to sports teams, is so often in the news, we thought a story
about the work being done to change the culture is important. That will launch at
smallforces.org in early December.
4) How can other Millennials become activists within their own
passions?
It’s important to start with two key questions: what am I good at? And what do I

7. love? Once you know the answers to those questions, it’s much easier to figure out
the best way you can contribute to causes you care about. Not everyone can - or
wants to be - the activist marching with a bullhorn, or a person who gives
significant amounts of money to non-profits. We all have unique skills. Let’s
harness those to help our communities.
We see this practiced in real life every day at Small Forces. A professional boxer
uses that knowledge to help Parkinson's patients. An ultimate frisbee player
brings the game to the Middle East to bring together youth from differing
backgrounds and find common ground. A photographer taking head shots for city
officials decides to start a photography program for inmates at the jail. A singer
travels to homeless shelters around the city, bringing inspirational music
programing for men, women and children. It doesn't have to be a large scale
organization with a lot of funding to make a difference. All it takes is love,
passion, and hard work.
Personally, I love video production, so becoming a producer was a natural fit for a
job, but to take that one step further, and use my skills to help non-profits was
important to me.
5) What advice do you have for those who work in non-profits or want
to help non-profits flourish?
For people working in non-profits, my advice is to take a little bit of time to focus
on honing and amplifying your story. Many of the executive directors we work
with are incredibly busy people working hard towards their mission. At Small
Forces, we are strong believers that a well-told story can have a ripple effect,
resulting in increased fundraising, volunteer recruitment, partnerships, and
more. A little bit of effort up front crafting a passionate story that highlights the
good you do, can really usher in a period of growth for you and your mission.
For those who want to help non-profits flourish, my advice is to think beyond just
major national organizations. For example, if you care deeply about women's
issues, it’s certainly a good idea to support large non-profits, but also think about
how you can help in your community. If you love to bake, you can volunteer for
an organization like The Floured Apron which helps at-risk women get jobs in the
food industry. If you love acting and theater, you can work with the Viola Project,
a camp for girls centering around Shakespeare. There are countless, local, and

8. Written by
Randi Zuckerberg
8 comments
specific ways to help your causes.
Connect with Katie Prentiss HERE
Join the#52Women52Weeks series every week!
More like this:
Phoebe Taubman fights for workers who need time off to care for their family
Jessica O. Matthews, helps the developing world power their homes
Corporate Anthropologist, Dr. Andi Simon, helps move through the fear or
change
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Katie PrentissKatie Prentiss you are an inspiration. So much wisdom and compassion.you are an inspiration. So much wisdom and compassion.
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9. Uncomfortable? It doesn't mean you're unqualified.
Nov 26, 2016 2,560 views 597 Likes 30 Comments
When I was a journalist years ago in Cambodia, I did not own the part at first. I
was an inexperienced overseas correspondent at times on the verge of a severe
case of imposter syndrome. On top of that, I was blonde. Every time I went to a
remote area, little children who'd never seen a Westerner found me to be a
fascinating freak of nature. They would follow me around, calling out "barang,
barang, barang!" (That's Khmer for foreigner.) It was as if those precocious kids
had found a way to read my thoughts. Maybe I could find a way to get
comfortable living in a foreign country, but I wasn't sure I could do the same in
my work.
Thankfully, I did not have much time to spend thinking about my discomfort. I
had a lot of stories to file, and so I filed my stories. I was worried I couldn't do the
work, and I did the work anyway. I learned you can feel uncomfortable in a role
but that doesn't mean you're unqualified to do it.
I have come to believe that feeling uncomfortable is a common (and maybe even
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Katya Andresen
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10. inevitable) side effect of personal or professional growth. It means you're moving
into uncharted territory -- maybe literally, into a foreign country, or perhaps
metaphorically, into a strange new land of responsibility. Maybe you are different
from everyone else in your new environment. You may feel like you don't belong
in that space. You might even imagine people are thinking the equivalent of
"barang, barang," every time you create something new or speak up in a meeting.
That's no reason to stop stretching ourselves. There is great value in pushing
beyond the familiarity of our current mastery. It's better for our own growth. And
in my experience, it tends to be better for our performance. The ease of comfort is
one degree away from complacency. Sticking to what we know rather than
exploring what we don't leads to incrementalism and even apathy.
I was happy to recently learn there is science behind this concept. Anders
Ericsson, the professor of psychology at Florida State University behind the
famous 10,000-hour rule, recently talked about the importance of deliberate
practice in accomplishment. Deliberate practice means extending our efforts
outside our comfort zone and just beyond our current abilities. As Ericsson told
the Freakonomics show, if we want to expand our minds, we have to go to new
places. In some cases, literally. He cites a study by the neuroscientist Eleanor
Maguire in which researchers "used MRIs to compare the brain growth of London
taxi drivers and London bus drivers:
In London, taxi drivers have to memorize all
the routes in the London area, and this is a
process that takes a lot of training, and it
basically takes years to master that body of
knowledge... Bus drivers, meanwhile, with a
set route, spend a lot less time pushing their
brains to master new material. And when
you compare now these taxi drivers with bus
drivers, you find this big difference in their
brains. So, the process of encoding and
mastering all these maps is associated with a
change in the brains.

11. In other words, revisiting the same smooth paths we have already tread will not
take us to new destinations. Being in foreign territory isn't so bad - in fact, it is
good for our brains.
I'll be the first to acknowledge that it isn't easy to pursue an uncomfortable and
unfamiliar route. I still have to remind myself that being a "barang" isn't about
shortcomings - it's about striving. Discomfort isn't a sure sign you shouldn't be in
a job. It's evidence that you're challenging yourself.
I think it's especially important for women to take this lesson to heart, and here's
why. McKinsey and LeanIn.org did a study of what constrains women in the
workplace, and the study found women have a steeper climb to the top. We get
stuck in the “frozen middle” of management. A leading reason is we don't seek
promotions -- often out of fear we won't be successful. Our discomfort becomes a
self-imposed disqualifying factor.
Sisters - and brothers - in the workplace: let's vow to worry less about mastery
and more about the journey to betterment. The latter path leads to greater things
for us: lifelong learning, discovery and invention.
It is also better for our companies and organizations. In Built to Last, Jim Collins
wrote: “Comfort is not the objective in a visionary company. Indeed, visionary
companies install powerful mechanisms to create discomfort -- to obliterate
complacency -- and thereby stimulate change and improvement before the
external world demands it.”
My own brother once told me he thought the ideal job was one in which he was
afraid 51 percent of the time. He meant that it's better to feel discomfort - and the
consequent need to learn - a little more often than feeling confident. That sounds
about right to me.
Buckle up, discomfort and fear of the unknown. We've got places to go.
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12. Written by
Katya Andresen
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