Make social media work for your garden business

1. Social Media Do I do? Or do I don’t?

2. Why Say “I do!” Social Media Dance Card Social Media Etiquette

3. Why say “I do!”

4. I do because I want to win

5. I do because I want to build my reputation Sharing an experience is as valuable – if not more valuable – than the actual experience itself. Sharing is the new giving Builds your reputation And your brand

7. I do because I want to be a Trusted Source

9. I do because I want to be an Influencer

10. I do because Social Media breathes new life into traditional marketing

11. I do because I want to ignite word of mouth

12. Ignite Word of Mouth Widespread coverage News reaches a much larger and broader reader base than standard media outlets alone 350 million on Facebook 20 million Twitter Big Blend internet radio 2.5 million Get Your Message Out Faster & to More People

13. I do because I want to manage my brand Get a leg up Use the social media to stay current with changing market needs. Monitor what is happening in your market Keep your company brand and personal name fresh

20. Social Media Dance Card

21. “Halo of Trust” Think of these networks as a Rolodex on steroids Set up a profile for yourself – and for your company – on Facebook, LinkedIn, Google Profiles, Twitter, etc. Encourage customers to “friend,” “connect”, “follow” or “fan” you

22. e-Mail Traditional email one-sided Share links and content in a place where it can start a dialogue or a series of replies. Send e-mails directly to Facebook Use online community input for e-mail newsletters Email events, sales, happenings Email coupons and special promotions Drive traffic on a slow day

25. World’s largest social network 350 million users +++

27. 350 Million Active Users Facebook accounts for 25% of the Web's traffic Communicate directly with your customers Post information, press releases images, and videos Promote and invite customers to events Update “fans” of specials & sales

31. Peak Tweets occur @ 4:00 PM EST 1 PM Pacific Time Micro Blogs

36. Re-Tweeting

38. One Good Tweet

39. Linked In Strengthens and extends your existing network of trusted contacts 50 million registered users in 200 countries Network of professionals Job hunting Research Reputation builder

40. Business Networking Site equivalent to Facebook Page Linked In Groups

41. Linked In Discussions

47. Vlogging – A picture really does “tell” a 1,000 words

52. Setup Google Alerts Email updates of the latest web, news, photos, etc. on your topic. Monitor news about your company Keep current on a competitor or industry Keep tabs on trends Send Coupons and Deals to Customers Set up Google Profile

53. Google Get a leg up Monitor what is happening in your market with Google Alerts Listen, learn and engage Use free market data Use vs or Which is better Make helpful comments on the social networks Keep your company brand and personal name fresh

57. Putting it all together

60. Connect it all

61. Social Media Etiquette

62. Social Media Etiquette

64. Social Media Etiquette

67. Putting it together

69. To download & reprint the GMG 2010 Garden Trends Report or view all Trend Reports, go to: GardenMediaGroup.com & Please remember to give GMG credit. [email_address] 610-444-3040 © 2010 Garden Media Group