A Power Point Presentation on Website Marketing - Written and Created by Suzette A. Baeckelandt.

1. WEBSITE MARKETING LinkedIn FacebookBloggingMySpace You Tube Twitter

2. AGENDA Social Media Website Marketing What is Blogging? How to use the social media: LinkedIn Overview FacebookHow to Use MySpace Connecting YouTube Twitter Questions

3. What is Social Media? Social Online Networking + Marketing = CONNECTION! Social Online Networking Traditional Marketing

5. Online Personality Profile LinkedIn = Business Professionals World-wide Use Main Time Use = 9 to 5pm Age Range = 30+ Business Connections, Colleagues, Network Event Connections, Etc. FaceBook = Both Business and Personal Use Main Time Use = Nights / Weekends Age Range = 35 - 44 SOME business connections; mainly a “KEEP IN TOUCH” site MySpace = Marketing / Exposure Main Time Use = Nights / Weekends Age Range = 35 - 44 Media Marketing; web commercials, Upcoming Events, Etc. You Tube = Media / Video Marketing Main Time Use = Nights / Weekends Age Range = 18-55, Age is evenly divided between males and females, and spanning all geographies. Twitter= Both Business and Personal Use Main Time Use = Nights / Weekends Recent figures from comScore show that folk in the 45-54 age range are 36% more likely than average to visit Twitter and that the majority of its 10 million or so users are aged 35 or over.

6. What Is Blogging? Blog = (noun & verb) a contraction of the term “weblog” maintained usually by one individual with regular entries of commentary sometimes containing photos and videos. Blogger = (noun) person writing the blog or commentary. Subject - Any subject from political to personal journaling to input with anyone who visits and interacts with the page/site/blogger. Input: ideas/thoughts/concerns, etc. Commentary – Regular input between writer and reader. Both reader and writer exchange, interact, and share ideas. Interaction - Regular blogging from writer to reader and so forth becomes essential in the blogging process and success of the site.

7. TYPES OF BLOGS Personal – on online diary to share to the outside world. Corporate – Can be used to communicate within a company or for marketing, branding, and public relations. Genre - Some blogs focus on a particular subject, such as political blogs, travel blogs, Internal blogs, project blogs, quizzing blogs, etc. Media - These blogs that contain videos, commercials, or interactive video are also known as a “Vlog”.

8. How Can Social Media and Blogging Help YOU? MARKETING – PUBLIC RELATIONS – BRANDING Gaining awareness to companies / new prospects Interaction between you and Student Prospect Media Share thoughts, concerns, ideas. It is possible for blogging to be anonymous by writer, therefore, honesty is more likely.

9. Social Online Media – Why Should You Care? Reduces Transaction Costs Less Mailings / Cold Calling in: Finding People Helping People Connecting with People Network more “Actionable” For you For others in your network Better Response Prospect Students

10. TOP Uses ofSocial Online Media? Social Aspect Networking Each Networking opportunity is a possible PROSPECT! Job Search Speaking Engagements / Conferences Find Key Employees or Consultants Business Connect with venture Capitalists Connect Socially

11. Social Online Value Networking! Networking! Networking! Strategically Building a Network: HR Depts. Training Specialists Being found by Prospects, Current Students, Alumni, Relevant People When people update profiles and move positions and companies – YOU HAVE AN “IN”. Recruiting Building Relationships with Current Students and Alumni.

12. HOW TO Join & Interact with ONLINE GROUPS Facebook, MySpace, LinkedIn, Twitter – All have Groups to Join within site. Do a “SEARCH” for relevant groups: I.E.: Adult Higher Education Group, Human Resource Groups, Learning To Learn, Alpha Sigma Lambda, etc. GET INVOLVED: Blog and Converse with each group Create Your Own Blog Create Your Own Group Invite network connections

13. How To Get Started: Build a “Robust” profile on each and every site Add Photos Update Continuously Respond to each and every inquiry within a 24 to 48 hour time frame Update your contacts and be aware when people move to different companies Join lots of “groups” within each Social Online Network site. Blog to create awareness and conversation within the groups as well as your own page blogging. Keep blogging current

14. 3 KEY THINGS YOU CAN DO: Connect with Alumni / Current Students / Faculty / Staff / Prospects: RELATIONSHIP FIRST! Start conversation – DON’T SELL! BE A RESOURCE! Find out what “Groups” they belong to – join those groups. Start Discussion within Group offering advice and insight . Ask! Ask for help connecting with your “friends”/staff/faculty, etc. connections. Find a Commonality with EACH AND EVERY connection! Search for Relevant Groups and Connect / Blog / Talk/ Connect with those with common interests.

15. QUESTIONS?