How to set up your Facebook, Twitter and LinkedIn to reach your influencers and customers. Ways to develop social media campaigns, the do's and don'ts.
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How to Harness Social Media for your Business
1. How To Grow Your Business
by
Harnessing Social Media
‹#›
Susu Wong
Tomo360
December 11, 2013
2. Agenda
• Social Media Statistics
– What to consider for your digital audiences
– Trends in the marketing mix
• Why Go Social
– Millennial Generation
‹#›
• Social Media Strategy
• Social Media Marketing Tools
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Facebook
Twitter
LinkedIn
Social Media Management Tools
3. Social Media is about People and
Conversation, and Connecting with
customers and prospects
‹#›
6. Why go Social?
• Casual way in engaging and conversing with your
customers
• Valuable feedback and sharing of information about
your customers/company
‹#›
• Cost efficient option
• Multiple ways for generating leads
• Increase your search engine ranking
• Very effective in reaching out to younger audiences
7. Millennial Generation
•Millennials (1981 - 1995) are
the fastest global growing
consumer group globally
•$1.6 trillion in consumer
spending each year
•60% of the population is under
the age of 30
•Experience
seekers, collaborative
consumers, digitally
synchronized and highly
entrepreneurial
•Multi-taskers and into their
‹#›
14. What to post?
• Engage
– Include posts, pictures, video, links, etc…
•
•
•
•
•
•
Ask questions or feedback
Tips and latest industry news
‹#›
Encourage local check-ins
Ask for recommendations
Create rewards
Be responsive and conversational
15. •
•
•
•
•
•
Email your social media link
Put your social media buttons on your webpage
‹#›
Ask your likers to "Suggest to Friends”
Run promotions to get more likes
Like other pages
Run polls or contests
20. Twitter
• Mini blogs with 140 characters or less
• Fastest growing demographics are in the 55-64 age
group
‹#›
• Write a short bio of 160 characters or less
• Link tweets to Facebook
• http://bit.ly/ or http://tinyurl.com/to shorten your
links
• Set up your user’s avator
23. Twitter’s Best Practices
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•
•
•
•
•
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Use 1 to 2 hashtags
Use @username
Ask followers to retweet (RT)
Engage new followers by‹#›
thanking them directly (DM)
Follow Fridays (#FF)
Tweets on weekends and commuting hours
Tweets with links are 86% more likely to be retweeted
http://blog.bufferapp.com/10-new-twitter--statistics-to-help-you-reach-your-followersstats-twitter
26. Twitter’s tools
• SocialOomph: set up auto-follows so whenever
someone follows you, you can follow them:
www.SocialOomph.com
• Trendistic: Track the popularity of topics and
‹#›
keywords on Twitter with easy to read graph:
www.trendistic.com
• Twitter’s picture: http://twitpic.com/
• Twitter’s Directory: http://tweepz.com/
28. What’s all the buzz about LinkedIn?
• Largest and oldest professional
network
• Over 259 million registered
users
‹#›
• 3 million LinkedIn business page
• 2.1 million LinkedIn Groups
29. LinkedIn profile
• Profile picture
• Make the most of your
headline and title
• Summarize your
‹#›
experiences & specialties
wisely
• Add your website and
social media links
• Add connections
30. LinkedIn’s Best Practices
• Post status, events and interesting updates
• Update your profile regularly
• Join and participate in groups
– Create your own group
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•
•
•
‹#›
Create your company page
LinkedIn with people you met face-to-face
Use Card Munch to connect
Connect with care