2. Structure
1. Objective and Value
2. Introduction to Purple Field Productions (PFP)
3. Problem Analysis
4. Development strategy: 5 year plan
5. Our consultancy process
6. Conclusion
3. Objective andValue
Objective: To expand Purple Field Productions while generating value
Definition of Value: meeting needs while also creating opportunities
4. PFP General Information
Misssion: To bring knowledge and information to communities
where it is most needed and give a voice to people who are
marginalised.
Type of films: Education, health, agriculture, disabilities
Method: Backpack cinema, TV series, films
Countries active: 2 in Asia, 7 in Africa
Training: one distributor in Sierra Leone
PFP staff: Based in Somerset, founded in 1994, run by 9
volunteers, annual income of £30,000
FILM CLIP 2.36-3.30 Backpack cinema in Malawi
https://www.youtube.com/watch?v=DNW8NIVMjnI
5. Film Process
1. Collaborate with small charities and NGOs in Asia and Africa who see the
need for a film (but don’t have the expertise to make it)
2. The NGO and local community provide knowledge of the subject, PFP
provide film making skills and equipment
3. PFP and NGO/local community work together throughout production,
editing is done on location to incorporate local views.
EXAMPLE: Sierra Leone film about street children provides information and
insights about their lives and changes people’s mindsets.
6. CreatingValue for PFP
PFP is struggling to consistently address needs, and is creating
few opportunities
CREATE OPPORTUNITIES
•Projects achieve self
sufficiency
•Create jobs eg. Film makers,
distributors
MEET NEEDS
•Secure more funding
•Develop efficient strategy
Gain
VALUE
1 2 3
7. Problem Statement
Purple Field Productions (PFP) main difficulties stem from:
Lack of reliable funding
Small-scale distribution of films
Lack of sustainable (film related) training in host
countries
8. SWOT Analysis
Strengths Weaknesses
Original idea
Strong team
Social over economic focus
Power of film – retention
Reusability of films
Use of pedal power
Relies on grants and donations
Low recognition/presence
Small budget
Social over economic focus
Can’t afford to leave equipment
Little employment created
Temporary impact due to lack of
equipment and trained staff/volunteers
Opportunities Threats
Reach a lot of people
Media training provided
Cross-cultural understanding
Enable self sufficiency
Follow-up visits
High demand – many issues
Funding scarcity/volatility
Misuse of equipment
Limited distribution
Cultural differences
9. Summary of the Problem
CAUSE
KEY ACTIVITIES IN
PFP
FLIMS FUNDING
MAIN SOURCE IS
VULNERABLE TO
ECONOMIC CRISIS
UNRELIABLE
SOURCE OF
FUNDING
DISTRIBUTION
LACK OF STAFF &
ELECTRICITY IN
RURAL AREAS
NOT ENOUGH
REACH
TRAINING
CAN’T LEAVE
EQUIPMENT. FEW
TRAINED
PERSONNEL
SHORT TERM
IMPACT
PROBLEM
10. FiveYear Plan
Year Funding (partnership) Distribution Training
Target Secure funding - partnership
Increase funding (2nd year)
Distribution – increase reach Training – for
sustainability
Year 1
2014
Establish
Connecti
-ons
• Plan fundraisers for 20 year
anniversary
• NGO-Private partnership -
Research potential private
sector partners
• Raise awareness: increase
donor base
• Collaborate with in
country NGOs to increase
distribution
• Connect with UK
companies that can
supply second hand
equipment
• Collaborate with in
country NGOs attract
volunteers for training
purposes
• Create standard
training programme
Year 2
2015
Expand:
Influx of
income
• Increase fundraising
activities
• Partner contribution
• Raise awareness: increase
donor base
• Promote Gift Aid
• Procure equipment
• Volunteers to distribute
equipment to external
collaborators
• Run training
programme for British
volunteers to train
local collaborators
11. FiveYear Plan
Year Funding Distribution Training
Year 3
2016
Stable
• Evaluate partnership
• Raise awareness
• Promote gift aid
• Evaluate distribution
• Employ in country
distribution managers
• Develop an in
country training
programme
Year 4
2017
Stable/
Expand
Stable: Continue with
current programme
Expand: Research new
recipient countries.
Research potential
funding opportunities
Stable: Continue with
current programme.
Expand: Establish
connections with new
local NGOs
Stable: Continue with
current programme.
Expand: Collaborate
with local NGOs to
attract new volunteers.
Year 5
2018
Stable/
Expand
Stable: Continue with
current programme
Expand: Based on year 4
Stable: Continue with
current programme
Expand: Based on year 4
Stable: Continue with
current programme
Expand: Based on year
4
14. Measuring Success
Item Current Measurement Target Time
Scale
Funding
Majority of income from
grants & donations: 70%
Fundraising/Gift Aid: 20%
Quantity of secure
additional funds
Partnership: £6000 Yr 2
Increased Funds Increase: +5% (min)
Distribution
Average of 2500 people
reached per country
Number of people
reached
Double: 5000 people Yr 3
200 DVDs distributed to
organisations
Number of DVDs
distributed
350 DVDs
1 Trained Distribution
Manager (DM)
Number of trained
DMs
4 Trained Distribution
Managers
Training
No trained local volunteers: no
training programme
Number of trained
volunteers
3 trained volunteers in
each country
Yr 3
1-2 films a year are produced Number of new
films produced
3-4 films a year
16. Conclusion
We will generate value for PFP by helping them meet needs while
creating opportunities.
CREATE OPPORTUNITIES
•Projects achieve self
sufficiency
•Create jobs eg. Film makers,
distributors
MEET NEEDS
•Secure more funding
•Develop efficient strategy
Gain
VALUE
1 2 3
18. Bibliography
Purple Fields Production website [online] accessed
15/04/2014 http://www.purplefieldproductions.org
M. Kubr,(2004), Management Consulting: A guide to
the Profession, Geneva: International Labour Office
Purple Fields Production video [online] accessed
17/04/2014https://www.youtube.com/watchv=DN
W8NIVMjnI
