1. Hello
Anab Jain | www.superflux.in | Twitter: @Superflux
1
(this talk was originally presented as a ‘narrative’, with supporting sounds)
I landed in Amsterdam few months ago, and at the airport, this was the first service message I received, the
rude roaming charge that slapped on... (*Audio playing airport announcements and other ambient sounds)

2. ‘Explore Amsterdam’: Mobile City Guide Service
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As I walked up towards the service desk, the ‘Explore Amsterdam’ app jumped up at me: seemed so much
better then trying to initiate a red-eyed conversation with a bored service desk person. Off I went... (*Audio
playing airport announcements and other ambient sounds)

3. ‘On-the-go’ Service: Tickets for Canal Riding
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What was Explore Amsterdam? “Compiled with the on-the-go traveler in mind, the Amsterdam Mobile Guide
highlights the very best Amsterdam has to offer. This service provides users with striking images and accurate
descriptions of Amsterdam’s most popular attractions...“ here I was, looking for canal riding tickets, but as you can
tell - not perfect timing. (*Audio playing ambient city sounds, voices of tourists, music, wind, rain*)

4. ‘Always-on’: Social Networking Service
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Atleast I was not going to feel lonely in the city, being anonymous yet connected, trying to be doing all the
multiple things that the city was offering me. (*Audio playing traffic sounds)

5. Rent a Bike Service: Mental Note
5
looking over my screen occasionally, I passed a few of these along the way, made a mental note: yes yes yes
I will rent a bike. (*Audio playing sounds of bike bells)

6. foursquare
Prince of Persia: Answer Tasmina and win 50 movie minutes!
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Hanging out by the bustop, maybe bit too close to the Prince of Persia poster: Cause - lo and behold!
Before I knew it, Tasmina was on my screen, luring me into a game... The incentive being 50 free movie
minutes. Awesome. (this is part of Walt Disney’s augmented reality outdoor campaign for the ‘Prince of
Persia’ movie.)

7. Game of Concentration: You are about to win!
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Look there I am! CONCENTRATING! I spent a significant amount of time trying to win that one... think I came
really close...

8. Photo Credit: flickr.com/photos/simona_
Foursquare Everywhere: Unlocking ‘Douchebag’!
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While I didnt win that game, I did became a mayor and even unlocked the ‘douchebag’ badge on foursquare!
Brilliant.

9. ‘Always-on’: Social Networking Service
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Had a great afternoon with my friend, although facebook did sneak up on me ever so often.

10. Personalised Goodies Service:
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My friend didnt seem to mind that, and later he helped me put up a load of floaticons ... ! (actually, they
have been pulled back. R.I.P. Floaticons) (*Audio playing ambient restaurant sounds, music, chattering, laughing etc)

11. Keep ‘em Happy Service: Feeding cookies to my Floaticons
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And while the conversations and the laughter began to get blurry - I did not forget to feed cookies to my
floaticons. I think a whole new level of engagement had just begun.

12. Catch-up-on-the-city App?
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Back at the airport, catching up on the city I missed from a brand new App. It pulls out the best events and
services that i could bookmark for next time. did i really miss that awesome sunset? (*Audio playing airport
announcements and other ambient sounds)

13. 13
Just to note that what I have presented is one view of the city - a tourist-like view - someone familiar with the city, but
perhaps not living there.. Could an immersive screen experience make one feel rather disconnected from the physical
serendipitious encounters is something I wonder, maybe / maybe not. But while constructing this narrative I have been
hugely inspired by Jesse Schell’s recent Long Now talk titled ‘Visions of the Gamepocalypse’.

14. APP‐O‐CALYPSE
Disclaimer: I am a designer and totally
love technology and all the jazz;)
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Are we experiencing App-o-calypse? Do the parallel conversations about networked cities, smart cities, and
data in cities on one cities, and people, our everyday lives and experiences And here I consider many of
these apps to be services, indeed they are.

15. Welcome to India
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In comparison to this experience, few months ago I was visiting Ahmedabad, city in Gujarat, western India. As you
can see on this map of the city, there are not many street names, here’s one example of how places are addressed.
(Bharat General store). If that bus stop came down or the road got widened, they’d have to re-appropriate the
address. The streets are the defining character of Indian cities and to explore them better, lets just make a trip...
Now if you arrive in the city by train, you can jump into an autorickshaw...

16. Rickshaw wallah: Latest Bollywood Hits and Misses
Photo Credit: Jon Ardern
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While holding on to edge of the rickshaw seat for dear life, you will get an insiders guide to the latest bollywood
hits and misses.. (*Audio playing the remix of the latest film ‘Housefull’.*) Wallah or Wallih is suffix we attach to
people / vendors/ agents/ makers/ who form a huge part of Indian urban life. They are the spirit of
entrepreneurship in India, and also as I will show, work as important ‘network nodes’ too.

17. Photocredit: flickr.com/photos/anewnadir
Temporary TV Wallah: Whats the Score?
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On the way, you can stop by at the corner shop to get the latest cricket score. (*Audio playing cricket score*)
Someone has borrowed the neighbour’s cables, and setup a temporary cricket commentary service.

18. Local Barber: Live Stock Market Updates
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If you are a bloke and feeling lazy, you could walk down to the corner of your street and get a quick shave and...
(*Audio playing live stock market update*) The Barber updates you with a filtered version of the live stock market
update, which may not be as efficient as your bloomberg app, but perhaps more relevant to you...

19. Shaadi Walli: Local Marriage Bureau
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And if you walk past the streets or a side temple, you’d find elderly women hanging out, often discussing detailed
marriage propositions, often without the knowledge of those concerned... umm.. well.
(*Audio playing street+temple sounds*)

20. Underground wallah/walli: Deviant Services
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In the old town you’ll pass by rows of shops that offer free food to the needy. Amongst these groups of people are
agents wandering around, whispering code numbers, looking for people who may want to sell a bottle of blood,
an organ or want to be a surrogate mother. There is this other ‘deviant economy’ (ref: Nils Gilman) flourishing
entirely through a loose informal network of information. (*Audio playing busy street sounds*)

21. Photo Credit: flickr.com/photos/rohitrath
Paanwallah: Real Estate Updates
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In case you’ve had a busy day you can go treat yourself to the indian staple high - the paan. And while chewing
the “zero tension paan” you could join in the conversation going on about real estate. (*Audio playing Bollywood
tune ‘Mahiya re’ *)
The paan wallah has done well in selling plots of land in the neighbourhood, and is perhaps the best person to ask
about flats for rent in the neighbourhood.

22. Robot wallah: Your horoscope for the week
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And finally end the day with a dose of your auspicious future... This robot will tell you your horoscope for the
week (*Audio playing robot horoscope*) Also to note: You wont go up to the robot on your own, there will always
be the person playing the role of the ‘social interface’, who will take the money, give you headphones, and watch
you while you hear your fate.

23. 23
This is how the barber’s network grows. He is like a data set, a node stretching to covers nooks and
corners of the area around him. Now if we starting populating this map with all the other people we just
met...

24. 24
You get this map! You see how these various people emerge as points of influence, rather then specific service providers.
This could be a local map of soft services and networks, which I think is not only more compelling, but also meaningful
for the people who live there. Planners, businesses, entrepreneurs and service providers need to recognise the value of
these ‘in-formal’ networks and services. Although not the most efficient, these networks are also the lifeline of human
stories, and equally valuable. Its relational as opposed to transactional.

25. flickr.com/photos/oneeighteen
The Street as Facebook (except that this one is Open Source)
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You can see how the citizen *is* an active participant in shaping his/her environment everywhere he/she
goes. In a sense, you could consider these Indian streets to be like Facebook. Ofcourse they have the same
issues around privacy, but atleast they are Open Source!

26. What are the alternative transmodernities
and constructions of the relationships
between the city, citizen and service ? 26
So the question is - looking ahead - speculating about a future Amsterdam - what are the alternative
constructions of the relationships between the city, citizen and service?

27. What if: The screen in your hand or in
your pocket was not your service portal?
27
Borrowing from the Indian model, could we try and speculate just one future possibility? Could we imagine a
services model where the screen in your hand, or in your pocket was not your service portal?

28. Photo Credit: flickr.com/photos/Suze1974
What if: People in the city, people
around you were your service portal?
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Instead was an intermediary between you and people in the city, people around you? So that it connects you
to people rather then replacing people ? (quite an important difference.)

29. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Broker
I am a
Foodie
I am a
Recordist
I am a
Historian
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Could people, who feel like, for limited time periods, take on stealth entrepreneurial roles and become data
nodes - nodes with high powered beams of bits running through our skins? Leaving clues, striking up
encounters, selling services, through networks?

30. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Broker
I am a
Recordist
I am a
Historian
I am a
Foodie
30
When I went to this future Amsterdam, I happened to encounter a ‘marketeer’ who pushes unregulated joy
rides around Amsterdam through a series of embedded touch points. And soon I found myself...

31. Unregulated Joy
Ride service
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In this beast. Riding along the city - probably not how its recommended... but hey, you might discover
places that are previously unexplored (and undoubtedly get a lot of attention.) (*Audio playing ambient city
sounds + music from ʻcarʼ *)

32. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Foodie
I am a
Recordist
I am a
Historian
32
But hey, instead of the marketeer, if I had encountered the ‘foodie’ , then I...

33. Photo Credit: flickr.com/photos/rpb1001
Following them
to FucoVico!
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find myself knowing a bit more about the local terms and hidden food places... Infact she rides with me to
Fucovico - which has the best pizza in town, so they say (*Audio playing sounds of bicycle bells, ambient city traffic*)

34. Fucovico:
“The best Pizza
in Amsterdam”
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There we are, at Fucovico...(*Audio playing ʻambient music from restaurant*)

35. 35
And that pizza was absolutely amazing. you got better service for having mentioned her name, she knows
the owners well. (*Audio playing ambient restaurant sounds*)

36. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Foodie
I am a
Recordist
I am a
Historian
36
But instead, if I met this dude who (I would have never guessed!) was a ‘thrill seeker’

37. Photo Credit: Bruce Sterling
The (hidden)
City Thrill Service
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He would have pointed me to some of the ‘unique thrills’ of the city - yet another ingenious service
that would be welcome...(*Audio playing ambient sounds of people on rides, screaming, talking*)

38. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Foodie
I am a
Recordist
I am a
Historian
38
And if I were to have encountered the historian

39. Photo credit: flickr.com/photos/sashdc
A new insight into
the city’s history
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He would have spent time with me, unveiling some of the city’s difficult past. (*Audio playing ambient park
sounds*)

40. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Foodie
I am a
Recordist
I am a
Historian
40
and if I had bumped into the recordist, our encounter would have taken me through the different music bars
and gigs of the city that I would not have found out otherwise.

41. Open Invites Service:
Party at Code 21
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In any case in the end I was happy, cause I ended up in this nice party! (*Audio playing ʻparty musicʼ *)

42. I am a
Thrill Seeker
I am a
Superhero
I am a
Marketeer
I am a
Foodie
I am a
Recordist
I am a
Historian
42
And these are time based services, sometimes the city might look like this...

43. I am a
Superhero
I am
Brok
Pop!up
Lunch box
I am a
Recordist
I am a
Historian
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And at some other point in the day it might look like this... and so on.

44. The [ OPEN GENERATIVE ] City
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I think it might be the emergence of a creative, open generative city of services, perhaps borrowed from the
ideas around the open generative web.

45. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Photo credit: flickr.com/photos/petergutierrez
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Maybe there is a hint of a slightly utopian optimism in what I propose. But I think some new vantage points
for designing creative cities could potentially emerge. I feel that perhaps we could design services that
encourage...

46. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Post-efficiency
Photo credit: flickr.com/photos/petergutierrez
46
The idea of ‘post-efficiency’. If we are living in a ‘knowledge worker’ world, where leisure has blurred into
work, maybe designing for services that are also exploring the ‘post-efficient’ society could be considered.

47. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Serendipity
Post-efficiency
Photo credit: flickr.com/photos/petergutierrez
47
The idea of serendipity in cities is not new and I wont dwell on this too much, but yes, the need for services
that encourage those sorts of interactions would be welcome.

48. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Serendipity
Post-efficiency
Creative Citizens
Photo credit: flickr.com/photos/petergutierrez
48
A system, an infrastructure, that encourages the citizens of the city to be creative...

49. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Serendipity
Post-efficiency
Creative Citizens
Freedom for Exploration
Photo credit: flickr.com/photos/petergutierrez
49
Allows and encourages the role of discovery, a freedom for exploration

50. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Serendipity
Diversity of Experiences
Post-efficiency
Creative Citizens
Freedom for Exploration
New Social Tapestries
Photo credit: flickr.com/photos/petergutierrez
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And these in turn lead to a whole set of diverse experiences that will enrich us and our habitats.

51. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Serendipity
Diversity of Experiences
Post-efficiency
Creative Citizens
Freedom for Exploration
New Social Tapestries
Photo credit: flickr.com/photos/petergutierrez
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Create new social tapestries...

52. EXPLORING NEW
SERVICES IN THE CITY
THAT ENCOURAGE:
Serendipity
Diversity of Experiences
Post-efficiency
Creative Citizens
Freedom for Exploration
New Social Tapestries
Entrepreneurship
Photo credit: flickr.com/photos/petergutierrez
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And build new opportunities for entrepreneurship.

53. www.superflux.in | Twitter: @Superflux
Special thanks to:
Jon Ardern, Mark Selby, Zahra Shahabi, Michelle Kazprazak
Thank You
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Thank you.